All those free copies outside hotel bedrooms helped the Gannett Company's best-selling national newspaper, USA Today, boost second-quarter profits for its media giant parent.
Gannet, the largest newspaper publisher in the US with 101 titles, announced second-quarter profits up by more than 9% to $354.4m (€288M, £191m).
A 15.5% rise in ad revenue at USA Today during the quarter was at the heart of these impressive figures. The paper, which has the largest circulation in the US, now charges $78,000 for a full page black and white ad.
The country's economic recovery is also fuelling job advertising in Virginia-based Gannett's small town titles, up by 23%. These local papers are also attracting bigger national ads by companies like Wal-Mart, thanks mainly to a dearth of print rivals.
Data sourced from: New York Times; additional content by WARC staff