Advertising expenditure in the UK totalled £3,645 million ($6.615bn; €5.479bn) during the first quarter of 2004, a year-on-year increase of 4.8% (+3.5% inflation-adjusted) and the strongest growth recorded since Q4 2002.

The data, published Tuesday in the Advertising Association's Quarterly Survey of Advertising Expenditure (researched and compiled by the World Advertising Research Center) include national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema and direct mail.

With the exception of cinema, all media achieved positive year-on-year growth in the period. The fastest growing media were outdoor and radio, posting respective increases of 9.1% and 8.3%.

The table below shows advertising expenditure by media sector:

New Page 1

 

Q1 2004 adspend

YOY % change

 

£ m

current prices

constant prices1

National newspapers2

511

3.2

1.9

Regional newspapers

796

7.2

5.9

Consumer magazines3

191

6.3

5.0

Business magazines

227

1.0

–0.3

Total press

1,724

5.0

3.7

 - of which display

900

3.7

2.4

 - of which classified

824

6.6

5.2

Television

880

3.7

2.4

Radio

133

8.3

7.0

Outdoor

185

9.1

7.7

Cinema

38

–2.9

–4.1

Direct mail

686

4.2

2.9

Total measured adspend4

3,645

4.8

3.5



Notes:
(1) Constant price figures adjusted for inflation using the consumer prices index.
(2) Includes supplements.
(3) Excludes supplements.
(4) Excludes directory and internet advertising.

The quarterly survey is available on annual subscription (AA members £565; non-members £695) at www.warc.com/qsae.

Data sourced from: Advertising Association (UK); additional content by WARC staff