General Mills, the US manufacturer of breakfast cereals and soups, could be the next takeover target for the planet's largest food group, Swiss-headquartered Nestlé.

Although neither company was prepared to comment on this morning's report (Friday), it emanates from a usually impeccable source (Bloomberg News).

The twosome already liaise in a mutual cereal venture in the USA.

Bloomberg believes GM could realize up to $22 billion (€18.03bn; £11.96bn) based on a 26% five-year average premium paid by acquirers of other food companies.

Data sourced from: The Washington Post Online; additional content by WARC staff