Levi Strauss has put its Dockers brand up for sale as it tries to cut costs.

The denim giant, which is eager to pay off some of its $2 billion debt load, has asked Citigroup to find a buyer for the casual clothing label. The company plans to focus on its core jeans business.

Dockers launched in 1986 and within a year was hailed as the fastest-growing clothing brand ever. The label's global sales stand at an estimated $1.4bn a year, more than one-third of Levi's total revenues.

Data sourced from: Financial Times; additional content by WARC staff