The New York Times Company is planning an ambitious overhaul of its International Herald Tribune newspaper.
NYTC wants the Paris-based title -- launched to bring US news to expatriates around the world -- to target international business readers by increasing its financial coverage. The paper will also gain more colour pages, backed by a marketing drive to boost advertising.
But despite these changes, the Tribune's publisher Michael Golden denies that the title is going head-on against the Financial Times and Wall Street Journal.
NYTC took full control of the Tribune after forcing out former co-owner Washington Post Company in a $65 million (€52m; £36m) deal [WAMN: 24-Oct-02]. Since then, rumours of a revamp have been rife, though it now seems that speculation the paper would be rebranded the New York Times International was unfounded [WAMN: 18-Jun-03].
No investment figures or circulation goals have yet been released, though the revamp is not expected to cost more than $10m. The Tribune's global daily sales fell last year from 263,900 to around 245,000.
As part of the reorganisation, the paper hopes to strengthen agreements with two European publications: FAZ in Germany and El Pais in Spain.
Data sourced from: Financial Times; additional content by WARC staff