TBWA Worldwide in Paris picked up the press grand prix in Cannes this week after the jury’s original choice was disqualified.
Ads created by Leo Burnett Worldwide in Lisbon for Portuguese bookstore Ferin had been selected by the International Advertising Festival’s print jury, but were then found to have been “inappropriately entered”.
The problem was that the Ferin campaign involved no paid media, as all placements had been donated, breaking the festival’s rules. Miguel Angel Furones, the disqualified agency’s chief creative officer, said the mix-up was “an honest mistake” and agreed with the judges’ decision.
Cannes organisers are determined to clamp down on made-for-awards ‘scam’ ads that barely appear in the media or are never approved by the client. “This festival and this jury have been exceedingly tough on ghost [scam] entries,” said Dan Wieden, chairman of the print jury.
The beneficiaries were TBWA, which walked away with the press grand prix in recognition of ads for Sony’s Playstation 2. Titled Rebirth, the campaign featured a model giving birth to a grown man.
Meantime, the outdoor grand prix went to work by Grey Worldwide in Auckland for No Bugs Insect Spray, while the grand prix in the cyber lions online contest was awarded to the Nike Europe Panna KO website created by Framfab Denmark in Copenhagen.
Fallon in Minneapolis took the media grand prix for its campaign for electronic stock exchange Archipelago, and Y&R Advertising in Sydney won the direct grand prix for its work for Jim Beam.
Data sourced from: multiple sources; additional content by WARC staff