The long-running ad page decline in America’s business-to-business print sector shows no signs of letting up.
According to a survey from Business Information Network and CMR, ad pages in the sector dipped 5% year-on-year in March, continuing a downturn that began in November. For the year to date, ad pages are also down 5%.
March saw ten of the twelve advertiser categories register a fall in pages. Horticulture and farming saw the steepest drop (-43.3%), while home and building managed the biggest gain (+8.2%).
Data sourced from: New York Times; additional content by WARC staff