Bob Schmetterer, chairman/ceo of Euro RSCG Worldwide, is to take on the additional title of president/chief operating officer of the network’s parent, Havas Advertising.
Havas said the appointment of Schmetterer to the newly created position represented “a formalisation” of the working relationship between the Euro RSCG boss and the holding company’s ceo Alain de Pouzilhac.
Moreover, the appointment of an American by Paris-headquartered Havas reflects the importance of the US market to the agency group. Schmetterer will be hoping to turn round a 9% decline in North American revenues this year.
Data sourced from: AdWeek.com; additional content by WARC staff