The UK Advertising Association’s Quarterly Survey of Advertising Expenditure (compiled by the World Advertising Research Center) reports total adspend for the first quarter of 2002 at £3.397 billion – a year-on-year decline of six per cent (or just over 7% after adjusting for inflation).

The survey provides information on adspend trends in national newspapers, regional newspapers, consumer and business magazines, television, radio, outdoor and direct mail as well as the main product sectors.

Key points are …

National newspaper adspend was £506 million in the first quarter of 2002, down 17.4% compared with the same period of 2001.

Regional newspaper adspend grew slightly, with expenditure increasing by 0.7% to £731 million in the first quarter of 2002 compared with the same quarter a year earlier.

Consumer magazine adspend declined by 2.1% in the first quarter of 2002 compared with the same quarter a year earlier: down from £188 million to £184 million.

Business magazine adspend declined by 21.5% in the first quarter of 2002 compared with the same quarter a year earlier: down from £296 million to £232 million.

Television adspend declined by 6.8% in the first quarter of 2002 compared with the same quarter a year earlier: down from £911 million to £849 million.

Radio adspend declined by 0.7% in the first quarter of 2002 compared with the same quarter a year earlier. Excluding sponsorship, total radio advertising amounted to £120 million in the first quarter of 2002.

Outdoor adspend declined by 10.8% in the first quarter of 2002 compared with the same quarter a year earlier and amounted to £145 million.

Direct mail expenditure grew by 5.8% in the first quarter of 2002 compared with the same quarter a year earlier and amounted to £630 million.

The complete survey data is available from WARC (Advertising Association members, £495; non-members, £645).

Data sourced from: World Advertising Research Center