US television and radio broadcasters donated $9.9 billion (€10,45bn; £6.72bn) in public service activities last year, according to the National Association of Broadcasters’ annual survey of its 11,000 members.
The total – a record amount – reflects airtime given to public service announcements and cash raised for charitable causes. Around $1bn came from stations’ post-September 11 relief campaigns.
At an awards banquet on Monday, the efforts of several broadcasters and individuals were highlighted, including Emmis Communications, which won the Hubbard Award for the service provided to communities by its TV and radio stations. ABC affiliate KVUE-TV in Austin, Texas, was also praised for its commitment to the community.
Data sourced from: MediaWeek.com (USA); additional content by WARC staff