In common with most other US media sectors, internet advertising did not enjoy a good year in 2001.
The Internet Ad Revenue Report, sponsored by the Interactive Advertising Bureau, reveals a decline in adspend across the year as a whole, although this was contained in the fourth quarter to a fall of just 7.5%. Total net revenues for 2001 hit $7.2 billion (€7.82bn; £4.94bn). But observers see the decline as inevitable given the bursting of the dotcom bubble toward the end of 2000.
And in the first quarter of 2002, reports Taylor Nelson Sofres’ CMR, a further fall of 12.4% in online adspend was recorded – although in March the numbers rocketed back into the black with a gain of 9.3% over the same month in 2001.
Data sourced from: AdAge.com; additional content by WARC staff