As the battle of the US auto giants’ promotional offers rages on, Ford Motor Company has unveiled new sales incentives in response to the ‘1-2-3’ cash rebate scheme unveiled last week by General Motors [WAMN: 02-May-02].

The ‘cash plus’ program offers customers cut-rate finance deals (as low as 0.9%) and rebates of up to $3,000 (€3,284; £2,046).

The offer expires July 1, the same day as GM’s scheme.

Data sourced from: BrandWeek.com; additional content by WARC staff