P&G Slims Emmperative Third Party Marketing Venture
Emmperative, the ‘enterprise marketing management’ system developer - a joint venture formed last year by Procter & Gamble, venture capital firm Rustic Canyon and Worldwide Magnifi – is to axe up to fifty of its 65-strong staff as it develops a new format for its product.

To date, the unit has signed only five clients, one of which is P&G itself. The others are Coca-Cola, Philips Electronics and Omnicom Group's BBDO Worldwide – a P&G agency. Data sourced from: AdAge.com; additional content by WARC staff

Data sourced from: AdAge.com; additional content by WARC staff