Paris-headquartered Ipsos Group, the international advertising and market research specialist, this week reported consolidated revenues of €480.1 million ($419.57m; £293.4m) for the year ending December 31, 2001, an increase of 46% over 2000 turnover.
Year-on-year revenues rose by 8%, claimed by the group to be a growth rate higher than that of the research market as a whole. As previously announced, the operating margin for 2001 will notably outpace that of 2000, which rose to 7.3% – although the 2001operating margin will lag the initial long-term objectives stated in the group’s 1999 IPO.
This mainly results from a more troubled environment than expected two years ago and from the decision to take into account all the negative effects - direct or indirect - of September 11 attacks at the operating margin level.
Through 2001 North America generated robust growth of 142%, reflecting the successful integration of recent acquisitions. In Latin America, the region’s activity increased despite the crisis in Argentina. Europe accounted for 46% of Ipsos revenues in 2001, followed by North America at 39%, Latin America at 12% and other regions 3%.
Marketing research accounted for half of Ipsos group turnover in 2001 and witnessed significant growth rates of 83% over the year. Advertising research (the core of the original business) grew by 12% where Ipsos-ASI increased thanks to an extended offer, ranging from copy testing to tracking research. Also to be noted, the good performance of opinion and social research activity, climbing by 44% over the year.
Ipsos confirmed that its objective for the current year is to maintain organic growth at a rate above that of the market as a whole. It also forecast further improvement of its operating margin
Data sourced from: Daily Research News Online; additional content by WARC staff