Cable operator Comcast Corporation has announced it will stop tracking the individual surfing habits of its one million broadband web subscribers following complaints from the press and politicians.
Comcast – America’s third largest cable group – said it would stop the practice “in order to completely reassure our customers that the privacy of their information is secure,” though it added that the data had been wiped every few days anyway and had “never been connected to individual subscribers.”
Following reports in the press, Representative Ed Markey, a Democrat member of the House Commerce subcommittee on telecommunications and the internet, complained to Comcast president Brian Roberts, arguing that recording such information was illegal without “prior written or electronic consent.”
The cable group insisted it did not use the information to build customer profiles or share the data with anyone else.
Data sourced from: MediaWeek.com (USA); additional content by WARC staff