CMP Media, the American business publishing division of UK-headquartered United Business Media, suffered a 38.3% tumble in ad page volumes in December, including a 57.1% drop at flagship title Information Week.
However, as UBM pointed out, the December figure was ahead of November’s 39.8% decrease, and beat the 43.4% average for the month in the business-to-business IT sector.
The end-of-year slump meant that over the course of 2001 ad page volumes at CMP’s publications – mainly tech titles – fell 26.3% (43.6% at Information Week), though again this was better than the sector average of 35.2%.
Despite such falls, the group’s share of total ad pages in the market actually went up last year, rising from 24.4% in 2000 to 27.7%.
News sources: The Times (London); United Business Media