Reston, Virginia-based recreational vehicle marketing coalition GO RVing has whittled its ad review from seven to four agencies, the final decision being due in March.
The surviving quartet – six-year incumbent, Baltimore-based Eisner Communications, Interpublic’s Martin Agency (Richmond, Virginia); Richards Group (Dallas); and West Wayne in Atlanta – are revving-up for the business which has an estimated value of $40 million over three years.
Parked on the sidelines are McKinney & Silver in Raleigh, North Carolina. And Atlanta twosome, Fitzgerald & Company and J Walter Thompson.
News source: New York Times