The USA has witnessed an explosion in the numbers of home-based users of broadband internet services, ninety percent up year-on-year in November to 21.3 million individuals, reports Nielsen/NetRatings.
The surge hikes broadbanders to around 20.2% of the US home internet universe – which during the same period enjoyed a far less spectacular growth rate of 11%.
Commented NetRatings' director and principal analyst T S Kelly: “Broadband surfers tend to log onto the internet more often, stay online longer and are more likely to shop online than narrowband surfers.”
However, other research companies say the number of broadband households will reach only twelve million or by the year end. NetRatings explains this discrepancy as a difference in measurement methodology: it measures unique individual users – of which there could be several within a single household.
News source: MediaWeek.com (USA)