Consumer magazines are Britain's only mainstream medium to experience real term ad growth during 2001, says the Advertising Association. It forecasts that consumer magazine ad revenue will rise during 2001 by three per cent versus an all-media market decline of 6.6%.
The report also predicts that consumer magazines will outperform the market again during 2002. While total ad revenue is forecast to fall in real terms by 2.4%, magazines will enjoy marginal growth of 0.2 per cent, lagging only radio.
The AA data provides further evidence that consumer magazines are weathering the advertising downturn more effectively than other media.
News source: PPA News