Consignia, the British government-owned postal and parcels delivery corporation (formerly the Post Office), has entered stage two of the mandatory three-year review of its media planning and buying duties – estimated to be worth in the region of £40 million in the first year alone.
Up for grabs are two of Consignia’s three major brands, the Royal Mail and Parcelforce Worldwide. Retail business Post Officer Counters is not included in the review.
Five shops – incumbent Carat, MediaCom, Zenith, OMD UK and Mindshare – have made it through to the present stage and will submit tenders. Strategic and tactical pitches will be made in January with the victor taking up its duties on April 1.
Comments Royal Mail brand and communications director Paul Troy: “In the current media market this review is opportune as it will ensure that we continue to achieve the best media value.”
News source: Media Week (UK)