Ad sales are down considerably both in the magazine and the radio sectors, according to two new reports.

Ad pages in magazines declined 16.8% year-on-year last month, according to the Publishers Information Bureau, making the fifth double-digit drop in 2001. Pages are down 10.1% over the first ten months of the year.

Meanwhile, September figures from the Radio Advertising Bureau showed a 14% year-on-year fall in ad sales, compared with declines of just 6% and 4% in August and July. National ad income tumbled 23%, with local revenue sliding 12%. For the third quarter, radio revenue was down 8% – 17% national and 4% local.

News sources: AdAge.com; New York Times