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12 December 2018 Social is now an essential part of the customer experience toolbox, as millennials are more likely to be loyal to a brand that responds to feedback via this channel, new research claims.
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12 December 2018 Following a difficult year, WPP’s new CEO Mark Read has announced a three year plan for “radical evolution” at the holding group, with a wide-scale shake-up including job cuts and the unveiling of a new position: WPP is now a ...
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12 December 2018 Chinese smartphone maker OPPO follows a “simple and focused” strategy when it comes to marketing and advertising in India, according to its local brand director – but this approach has entailed significant investment which has yet ...
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12 December 2018 WARC today released its Marketer’s Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead and how to address them.
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12 December 2018 As the popularity of video explodes across Asia, video advertising is growing fast too – but marketers need to look beyond simple reach and consider whether viewers are emotionally engaged, an industry figure has warned.
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11 December 2018 Australia’s Competition and Consumer Commission has unveiled proposals that aim to force two of online advertising’s most significant companies – Google and Facebook – to cede the dominant position they have developed.
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11 December 2018 Responding to what consumers care about, in terms of both internal working practices and recognising external concerns, can boost businesses, two recent studies suggest.
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11 December 2018 A long-term decline in footfall in the UK high street shows no signs of reversing during the run-up to Christmas – more bad news for brick-and-mortar retailers who failed to make gains during last month’s Black Friday sales.
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11 December 2018 The LVMH fashion house’s new CEO says the brand will have to combine digital transparency and an authentic voice with a strong e-commerce experience as it moves into China.
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11 December 2018 Progressive, the insurance provider, is using brand characters in a nuanced way as it seeks to engage consumers with powerful content and contextual relevance.
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11 December 2018 Given the choice, just over half of people in the UK would be prepared to let companies use at least some of their personal information if they could see a clear benefit from doing so, new research indicates, but a third would rather deny them ...
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10 December 2018 Programmatic spend per capita can give advertisers a strong indication of market maturity, but a new global study that examines other factors, such as private marketplace (PMP) adoption, reveals the countries that are leading the way.
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10 December 2018 Numerous studies have shown that consumers in Asia welcome brands that engage in social issues, such as global climate change or gender equality, but new research suggests what they actually care about are causes closer to home.
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10 December 2018 Legacy brands may struggle to compete with direct-to-consumer rivals unless they consider making acquisitions in this space, according to Terry Kawaja, founder/chief executive of LUMA Partners, a New York-based investment bank.
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10 December 2018 Macy’s, the US department store chain, announced last week that it will close its store on Tmall, the huge online marketplace owned by Alibaba, in a move that effectively ends its presence in China – a market that had once seemed ...
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10 December 2018 Altria Group, the maker of Marlboro cigarettes and one of the largest manufacturers of tobacco in the world, has taken a bold step into the cannabis market by investing $1.8bn in Cronos Group, a cannabinoid firm based in Toronto.
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10 December 2018 British consumers are more likely to purchase from brands and recommend them to others once they have been served relevant, native ads rather than traditional display ads, a new survey has found.
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07 December 2018 The largest gambling companies in the UK have voluntarily agreed to end all TV ads served during live sports broadcasts, in a move that is most likely to affect football.
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07 December 2018 Alibaba, the Chinese e-commerce giant, has formed a partnership with the Belgian government that will see the creation of a trade hub and other initiatives to facilitate cross-border trade opportunities.
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07 December 2018 A new study in the Journal of Advertising Research (JAR) offers valuable insights into the impact of search, display and programmatic ads on conversion, based on a campaign that reached approximately 120 million users.
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07 December 2018 US companies are investing in data for marketing purposes as never before, according to new research that links the trend to the central role programmatic advertising now plays in the industry.
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07 December 2018 Shanghai has become the most expensive city for luxury living in Asia, according to a new study that also highlights the growing influence of women in the region’s luxury market, especially in China.
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07 December 2018 The language of wellness is no longer limited to the health and nutrition sectors, as brands increasingly look to embrace this idea – one of Admap’s Drivers of Change in 2019.
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07 December 2018 Here’s some of the big stories on WARC last week for you to catch up on if you haven’t already read them.
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06 December 2018 The US lingerie brand is struggling to keep its signature show fresh in its native market, but in China the brand is finding a moment of cultural change as public displays of sexuality are shedding their stigma.