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25 September 2017 COLOGNE: Better homes create a better society, according to IKEA’s chief marketing officer, and it is this belief that helps the home furnishings brand focus on a long-term vision in a sector that is changing along with every other.
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25 September 2017 SYDNEY: Auto brands in Australia must think beyond product features in favour of what their audiences are actually interested in to remain relevant, according to an agency creative director.
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25 September 2017 SAN FRANCISCO: Facebook has introduced new ways to help improve the ability of advertisers to target ads at consumers who have made previous purchases via offline channels, such as brick-and-mortar stores or call centres.
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25 September 2017 LONDON: The UK government’s executive agency for health in England has launched a new digital marketing strategy, which aims to make more effective use of data and partnerships with tech firms to promote healthier lifestyles.
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25 September 2017 SINGAPORE: More than half (51.6%) of APAC consumers use their smartphones to make purchases, but there are wide variations across the region in terms of the popularity of mobile shopping, a new survey of 14 markets has revealed.
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25 September 2017 NEW YORK: Netflix, the streaming platform, is leveraging data to help inform content and marketing strategies for its growing slate of original shows and movies.
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25 September 2017 DETROIT/LONDON: Brands often have a sense of what they want to stand for but fail at executing on that – which is where an ability to turn customer experience journey maps into action can pay dividends, according to two industry figures.
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22 September 2017 NEW YORK/BEIJING: Tencent, one of China’s three internet giants, has launched a new suite of advertising solutions and resources that will enable US marketers to directly engage Chinese consumers on its platforms, including 963m monthly ...
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22 September 2017 NEW YORK: Clients and agencies face a major “talent disconnect” as millennials look to other industries that they perceive as being more attractive to pursue their careers, a study from the Association of National Advertisers (ANA) has ...
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22 September 2017 MOUNTAIN VIEW, CA: Google is reportedly in contact with three news organizations about using big data and artificial intelligence to improve subscription services and shore up their revenue streams.
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22 September 2017 TOKYO: In a bid to raise its global profile, Japanese e-commerce company Rakuten is splashing heavily on overseas sports teams as it capitalises on the NBA’s introduction of jersey sponsorships.
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22 September 2017 COLOGNE: Connected cars are set to transform the automotive industry and the relationships carmakers – and other brands – have with consumers, according to a BMW executive.
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22 September 2017 GLOBAL: Design is not about mere decoration, but is a marketing tool whose primary purpose is to create common ground between a brand and a consumer, according to a leading industry figure.
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21 September 2017 BEIJING: As Golden Week approaches for Chinese travellers, political tensions between the regional superpower and South Korea will disrupt package holidays, a miss that will see the peninsula miss out on a slice of an estimated 590 billion yuan ...
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21 September 2017 LONDON: Though the proliferation of data sources appears to be growing without restriction, 68% of consumers are beginning to be ‘very selective’ about the brands with which they share their data, according to a new report.
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21 September 2017 GLOBAL: Campaigns for Whirlpool in the US and for KFC in the UK and Malaysia last night took the Grands Prix in the three categories of the WARC Awards, with nine Special Awards also being handed out at an event in London.
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21 September 2017 SAN FRANCISCO: Amazon’s hardware efforts have been buoyed following the success of the Echo smart-speaker, leading Jeff Bezos’ company to begin work on a pair of “smart glasses” according to reports.
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21 September 2017 NEW YORK: US sports teams are increasingly looking to tap into the huge volumes of data generated by fans using smartphones in order to both improve the stadium experience and deliver better marketing.
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21 September 2017 SYDNEY: The automotive category is Australia’s largest and fastest growing for media spend with TV and programmatic on the rise as social media spending remains flat.
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20 September 2017 SYDNEY: A majority of Australians expect brands to take a stand on important issues, according to research which describes the shift in consumer mindset over the past decade as the ‘Unilever effect’.
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20 September 2017 NEW YORK: Brands such as Target and Band Aid are moving beyond simple transactional interactions with influencers, which can be fraught with issues around brand safety and transparency, to develop longer term relationships that can include product ...
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20 September 2017 LONDON: Brands need to understand buying behaviours in their particular category – and the role of signifiers such as quality, price and utility – in order to create effective marketing across the customer journey, according to two ...
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20 September 2017 NEW YORK: Pharmaceutical marketers posted the greatest increase in brand-activation spending last year, according to a report from the Association of National Advertisers (ANA), the trade body, and PQ Media, the research firm.
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20 September 2017 MUMBAI: As millions of rural Indians connect for the first time with feature phones, marketers in the country remain wary of what the actual opportunities for brands will be.
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20 September 2017 LONDON: Smartphones are the most popular device for going online at every hour of the day, according to new research, a trend that savvy brands are exploiting in a variety of innovative ways.