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19 April 2019 German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.
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19 April 2019 Winter is here, for broadcasters of Game of Thrones at least: the eighth and final season of the TV fantasy epic has arrived, and international media owners are striving to engage local audiences with advertising and experiential marketing.
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19 April 2019 Amazon, the US e-commerce giant, has decided to close its online marketplace in China after facing stiff competition from domestic rivals, Alibaba and JD.com.
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19 April 2019 PepsiCo’s share price hit a record high earlier this week after the food and beverage giant reported its biggest sales increase in more than three years, not least because of its investment in marketing.
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19 April 2019 Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers rarely fit neatly into their assigned roles and it can be easy to miss the subtle changes that are taking place across demographics.
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19 April 2019 Brands need to take more proactive and deliberate steps to maximise the impact of video ads that are viewed in soundless environments, according to a study published in the Journal of Advertising Research (JAR).
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18 April 2019 Established banking brands offer profound opportunities for internal disruption, a task potentially running through from marketing to product creation and technological capabilities.
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18 April 2019 Iceland made headlines last Christmas for its strident ad against the use of palm oil, which the supermarket chain said it would excise from is own-brand products.
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18 April 2019 India’s five southern states account for almost a quarter of all FMCG sales and their shopping habits differ in several ways from the rest of the country, research shows.
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18 April 2019 Hulu, the partially ad-supported streaming service, drives revenue through a variety of different packages and products.
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18 April 2019 New plant-based, meat-free brands are targeting Asian food traditions, and Impossible Foods is finding success in taking its product to local restaurants rather than attempting to gain a foothold in retail.
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18 April 2019 Brands in the UK are treading a strange new philosophical path: are they about internationalism or are they about location and place, and its more abstract extension, nation? In the face of Brexit, some brands are considering a new localism that ...
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17 April 2019 Contrary to what one might assume, the presence of digital roadside signs do not necessarily distract drivers, according to new research from Australia.
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17 April 2019 Marketers are missing a trick by not opening their minds to opportunities afforded by unlocking sensory power from tangible brand assets, according to an industry figure.
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17 April 2019 Campaigns for Heineken in Nigeria, KFC in Malaysia and JetBlue in North America are among the 20 that have been shortlisted for the WARC Awards’ Effective Social Strategy category.
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17 April 2019 Jeep, the car brand owned by Fiat Chrysler, has revealed how it tapped into patriotism in a positive way, steering clear of political controversy, with its “More Than Just Words” ad.
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17 April 2019 The Advertising Research Foundation (ARF) has rescinded the David Ogilvy Award given to Cambridge Analytica, the now defunct research firm accused of harvesting Facebook user data, in the competition's "big data" category in 2017.
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17 April 2019 India’s economy is growing, driven by an emerging middle class that will account for half the population within a few years and will lead to increasing product premiumisation, a leading business executive believes.
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17 April 2019 UK marketing budgets were being revised upwards in the first quarter of the year even as marketers’ confidence levels remained significantly negative, according to the latest IPA Bellwether report.
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17 April 2019 Two weeks on from the news that Sizmek was filing for voluntary bankruptcy, concern is growing that more ad tech businesses could follow suit, leading to legal disputes between them, agencies and publishers.
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16 April 2019 Vietnamese banks are cashing in on consumers’ appetites to possess “lucky” numbers in everything from car licence plates to mobile phone numbers by selling off account numbers that are considered propitious.
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16 April 2019 Carlsberg is undergoing a complete overhaul in the UK – with a ‘rebrew’, more premium positioning and a greater appeal to women – as the beer brand concedes it had not been living up to its long running tagline.
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16 April 2019 Apple is investing heavily in its video games service, Arcade, which, if it can get the mix right, is estimated to outgrow both its news and TV subscription revenues.
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16 April 2019 Publicis Groupe has made its largest ever purchase –  and one of the advertising industry’s biggest at $4.4 billion – as it acquires Alliance Data Systems’ Epsilon unit  as part of a stated strategy to become ...
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16 April 2019 Real progress has been made in overcoming some of the toughest problems facing the research industry, but roadblocks undoubtedly remain, according to Scott McDonald, president/CEO of the Advertising Research Foundation (ARF).