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23 September 2019 Advertising spend in the US grew +7.6% year-on-year to $107bn in the first half of 2019 and, excluding cyclical events like election spending, is on course to grow +6.3% for the full year, according to the latest adspend report from Magna Global.
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23 September 2019 Nestlé Waters, the bottled water unit of food and beverage giant Nestlé, has found that using video recognition tools on social media can help quantify a valuable element of the return on investment (ROI) from its sponsorship expenditure.
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23 September 2019 Brands need to find a balance between performance marketing and brand building; after years of focusing on performance media, eBay has renewed the emphasis on brand with welcome results.
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23 September 2019 Indian consumers are gearing up for the festive season, especially Diwali at the end of October, but a recent nationwide survey provides a mixed picture for retailers and FMCG brands in the months ahead.
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23 September 2019 Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their passion points, having concluded six years ago that traditional advertising just wasn’t as effective.
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20 September 2019 Card payments accounted for almost 80% of retail sales in the UK last year, according to a new industry report that confirms the steady decline of cash usage in transactions.
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20 September 2019 Australian Advertising Effectiveness Rules, a new report by effectiveness experts Peter Field and Rob Brittain, in association with the Communications Council, takes a deep look at the new Australian Effies database.
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20 September 2019 Marketers may need to carefully assess the impressions they receive from affiliate marketing partners, as these providers often have their own way of estimating such figures, according to a paper in the Journal of Advertising Research (JAR).
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20 September 2019 Charitable givers around the world have used Facebook’s fundraising tool to donate more than $2bn over the past four years to support the causes and people they care about, the company has announced.
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20 September 2019 Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
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20 September 2019 Local newspaper groups have been struggling for years in the digital age, but now Google has promised to help at least one British publisher find new ways of trying to make local digital news commercially viable.
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19 September 2019 Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile ...
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19 September 2019 The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded and lacking confidence.
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19 September 2019 Branding, menus, pricing and location all play a role in consumers’ choice of QSR, but new research based on location data suggests global brands also need to look at population density and physical footprint – and finds that there is a high rate ...
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19 September 2019 General Motors, the automotive brand, is drawing on a uniquely rich dataset and placing a focus on the customer as it continues to tap into the opportunities provided by digital technology.
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19 September 2019 Facebook has announced an extension of its Portal video-calling hardware with Portal TV, which provides both chatting and video streaming features, though privacy questions loom.
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18 September 2019 Full motion digital outdoor screens are three times more impactful than traditional static sites, but add technical capabilities like WiFi and AR and that figure jumps to eight times, research shows.
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18 September 2019 Apparel resale is big business – estimated to be worth $51 billion by 2023 in the US alone – and platform company Yerdle is positioning itself as a way for brands to deepen customer engagement via this channel while adding environmental ...
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18 September 2019 With this week’s introduction of a service from Zomato and the November launch of Apple TV+, there will soon be more than 35 players jostling for position in India’s OTT market where local, mobile-optimised content is likely to be key to success.
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18 September 2019 Almost half of Vietnamese consumers are more likely to try new brands than they were five year ago, according to Nielsen research – a finding which is borne out by the shifts in Campaign’s annual ranking of Vietnam’s Top 100 Brands.
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18 September 2019 Dagne Dover, the direct-to-consumer handbag and accessories manufacturer, believes customer lifetime value is a powerful metric in guiding its strategy in multiple areas.
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18 September 2019 Client-side media and marketing professionals have a lower opinion of media and media agencies than they did two years ago, according to new research from ID Comms.
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18 September 2019 Amazon began making changes to its search function late last year to feature own-brand products more prominently in results, despite pushback from engineers and lawyers, a new report alleges.
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17 September 2019 It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
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17 September 2019 American Express, the payments company, has revealed it uses a “4As” framework – based around audience, ability, association and accountability – to select influencers best suited to its brand.