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07 July 2020 More than three months after lockdown sparked a rush to work from home, a trickle of people are returning to offices, and businesses are having to again consider their working practices; at Mars it’s all about ground-up transformation.
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07 July 2020 Budweiser, the beer brand owned by Anheuser-Busch InBev, is doubling down on e-commerce as it responds to growing consumer demand through this channel.
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07 July 2020 With its acquisition of Mirror, the sportswear company, Lululemon reflects the influence of direct connections with consumers on what the sports market now is, as fitness cements its place in the home.
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07 July 2020 India’s kirana stores have been successfully turning to digital processes to help in all aspects of their business during the coronavirus pandemic and millions of them are looking to see how they can continue to drive this forward in the future.
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07 July 2020 With the strange economic shock unleashed by Covid-19 now starting to materialise, the fortunes of some companies operating in Japan, show how e-commerce is adapting to fill a void left by physical retail.
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06 July 2020 American mega-retailer Walmart will use its massive physical footprint to create drive-in cinemas across the United States in partnership with Tribeca Enterprises, in a move that charts a way forward for a medium battered by the coronavirus ...
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06 July 2020 The coronavirus pandemic is forcing a reappraisal of much of the technology we use in public spaces and is also accelerating automation efforts in logistics and the supply chain; a recent report predicts the market for next-generation logistics ...
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06 July 2020 Location shoots and large budgets may be on pause as a result of COVID-19 and the oncoming recession, but Vox Media has shown how, with careful planning and a creative use of animation, it is still possible for publishers to create high-quality ...
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06 July 2020 Pubs and hairdressers have reopened in many parts of the UK in a move that points towards a return to normality, but a YouGov poll last week indicated public ambivalence as people continue to feel worried and uncertain; in times like this, ...
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06 July 2020 Government slogans such as ‘Make in India’ and ‘Vocal for local’ appeal to patriotic sentiments, but brands ought rather to be focused on telling stories and adding to people’s lives, says an agency figure.
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03 July 2020 Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
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03 July 2020 It’s been a volatile few months for e-commerce during the pandemic – here are four stats from NYU’s Professor Scott Galloway that point to its future.
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03 July 2020 Brands in India are reappraising their influencer marketing strategies in the light of the government’s banning of TikTok and 58 other Chinese apps.
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03 July 2020 Consumer responses to LGBTQ imagery in ads display a “homo-gender bias” that is heavily influenced by political ideology, according to a study published in the Journal of Advertising Research (JAR).
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03 July 2020 New figures show that the Amazon-owned streaming service, Twitch, saw a massive increase in hours watched on its platform in Q2, cementing its place as the dominant video game streaming service.
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02 July 2020 Marketers could benefit from using attention as a unit of trade when buying media, instead of relying on the opportunity or potential to view an ad.
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02 July 2020 UK advertising still falls far short of representing the LGBTQ+ people positively, a new survey has found.
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02 July 2020 Food delivery is a huge market in China but most of that is focused on individual consumers; logistics business SF Holdings has come at this from a different angle, launching FengShi, a WeChat Mini Program which aims to deliver meals to corporate ...
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02 July 2020 Retailers boycotting Facebook are likely to see the biggest adverse effects as brand consideration drops by 25% and purchase intent by 8%, according to researchers at Saïd Business School, University of Oxford.
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02 July 2020 Free, ad-supported mobile gaming has rocketed under lockdown, amid what has been a fruitful period for game developers.
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01 July 2020 Times Radio is an ongoing brand campaign, according to Times Newspapers’ general manager, and one which ties in with the title’s pricing strategy.
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01 July 2020 Spending in Asia-Pacific on luxury goods is set to contract by 3.4% this year – a fall, compared to last year, of $2.1 billion, as consumers rein in spending on expensive items and focus on smaller treats instead.
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01 July 2020 With Chinese customers increasingly disloyal, the modern Chinese marketer is focused on marketing to address disloyalty; but it is customer retention that is ripe for innovation, and this is where brands should be investing resources.
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01 July 2020 All agencies across Europe see addressable TV or connected TV as key digital video growth areas for the next 12 months, according to new research from IAB Europe, but measurement remains an  issue.
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01 July 2020 Etisalat Misr in Egypt, Donner Sang Compter in Lebanon, Saudi Telecom Company in Saudi Arabia are among the brands shortlisted for the WARC Prize for MENA Strategy 2020, alongside global brands like Burger King, Nissan Patrol and OMO.