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16 October 2017 LONDON: Mobile devices are forecast to account for around three-quarters (73%) of the time global consumers spend using the internet in 2018, up from 70% in 2017 and 65% in 2016, according to a new study.
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16 October 2017 MUMBAI: Several Indian start-ups in the food and beverages sector have found that innovation, content marketing and the use of social media influencers are useful weapons in their David versus Goliath contest with established and global brands.
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16 October 2017 NEW YORK: Walmart, the retail giant, is leveraging digital tools and solutions to help people save time, having learned this outcome is even more important to many consumers than saving money alone.
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16 October 2017 HONG KONG/NEW YORK: Western luxury and fashion brands seeking to extend their reach in China must make their presence felt on Chinese social media platforms if they are to find success, according to a specialist industry insights firm.
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16 October 2017 NEW YORK: Japanese carmaker Toyota has been advertising its new Camry model in the US around the theme of “Sensations”, but some viewers may have missed that there are at least four versions with each one aimed at different ethnicities.
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16 October 2017 LONDON: Malibu, the coconut-flavoured rum, is creating a buzz among consumers and within its parent group Pernod Ricard with its innovative approach to the internet of things (IoT) and plans on ramping up this approach next year.
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16 October 2017 SAN FRANCISCO: Users of Facebook can now use its app to order food from a wide range of restaurant chains for either takeaway or delivery, the company announced on Friday.
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13 October 2017 NEW DELHI: As Indian consumers prepare for Diwali, the country’s biggest festival which starts on 19 October, e-commerce giants Flipkart and Amazon are reported to have already rung up strong sales from their promotions in September.
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13 October 2017 MINNEAPOLIS: Almost half (47%) of American teenagers regard Snapchat as their favourite social media platform, or almost twice as many as those who prefer Instagram (24%), a new survey has revealed.
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13 October 2017 NEW YORK: The 4A’s (American Association of Advertising Agencies), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB) have jointly called for industry self-regulation to help “banish” the most ...
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13 October 2017 SHANGHAI: Destinations in Asia remained the most popular for Chinese tourists during last week’s Golden Week holiday, but there is growing evidence that more travellers are seeking out holidays in new and sometimes surprising locations.
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13 October 2017 NEW YORK: Almost two-thirds (63%) of brands in North America who currently advertise on Amazon are planning to increase their budgets dedicated to the e-commerce platform over the next 12 months.
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13 October 2017 LONDON: Imagine the Possibilities, a campaign devised by BBDO New York / San Francisco for Mattel’s Barbie doll brand, has won the Grand Prix at the 2017 APG Creative Strategy Awards.
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13 October 2017 LONDON: Sainsbury’s, the UK supermarket, is seeing “sustained sales uplift” as a result of in-store messaging offers based on micro-location data.
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13 October 2017 NEW YORK: It will be no surprise to marketers that consumers like receiving products and services at no cost, but a new examination of free and paid-for apps has found that pricing in the mobile ecosystem can yield counter-intuitive results.
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12 October 2017 NEW YORK: Brick-and-mortar retailers may face a challenging Black Friday as more consumers choose to make purchases online, a new study suggests.
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12 October 2017 LOS ANGELES: Snapchat, the image-sharing mobile app, has started to roll out a new feature that offers users the chance to swipe to obtain more information about places featured in snaps.
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12 October 2017 MUMBAI: Digital disruption and the rapid growth of data usage will fundamentally change the role of agencies, so much so that the way we know them today will not exist five years from now, according to a top advertising executive.
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12 October 2017 LONDON: The General Data Protection Regulation (GDPR), which comes into force in May 2018, will give individuals greater protective frameworks around how their data is collected, shared, stored, and used - and brands must be able to respond in a ...
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12 October 2017 ORLANDO, FL: Amazon, the e-commerce giant, could soon become a truly major player in the advertising ecosystem, according to Kristin Lemkau, CMO of JPMorgan Chase & Co.
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12 October 2017 BEIJING: JD.com, the Chinese e-commerce group and a major rival to Alibaba, has launched a standalone online luxury platform that aims to help global brands to cater for China’s vast demand for luxury personal goods.
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12 October 2017 PARIS/NEW YORK: Global digital payment volumes are expected to increase by an average 10.9% through to 2020, amounting to nearly 726bn transactions, according to a new study.
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11 October 2017 STOCKHOLM: Swedish retailer IKEA is radically shifting its sales strategy from its famous blue and yellow outlets on the outskirts of cities as it tests sales through big e-commerce websites, new city-centre formats, and radical digital design ...
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11 October 2017 TOKYO: Japanese multinational IT provider Fujitsu is, together with Japan’s three biggest banks - Mizuho Financial Group, Sumitomo Mitsui Financial Group, and Mitsubishi UFJ Financial Group (MUFG) – to field trial person-to-person money ...
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11 October 2017 NEW YORK: A global survey of marketing executives has revealed that brands and retailers are increasingly more willing to pool data resources as a response to disruption by big e-commerce companies.