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18 July 2019 Future Consumer, the FMCG division of India’s Future Group, is aiming to have five Rs 1,000 crore food brands in its portfolio within five years, echoing the “power brands” approach previously taken by the likes of global giants ...
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18 July 2019 While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic audio spend if the sector can address concerns around measurement.
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18 July 2019 Taking a strong point of view can be a risk for a brand in today’s tumultuous environment, but sometimes it’s unavoidable – and that’s when an understanding of brand values comes into its own.
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18 July 2019 Mark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or entertainment giant Disney.
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18 July 2019 Marriott International, the hospitality company, has aimed to reinvent its approach to customer loyalty with a platform called “Bonvoy”.
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18 July 2019 In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but a new study highlights how management finds it difficult to keep creative teams energized and worries about attracting top-tier ...
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18 July 2019 More people are involved in the digital media investment decision-making process than ever, according to a report by marketing consultancy R3.
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17 July 2019 Political adspend on digital video is set to rise significantly between 2018 and 2020, according to figures from Cross Screen Media, a marketing analytics and software firm, and Advertising Analytics, the media intelligence provider.
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17 July 2019 The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.
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17 July 2019 Growing economic uncertainty, continued ambiguity over Brexit and additional risk through a change of political leadership in the UK are among the factors that stalled the growth of marketing budgets in the UK during the second quarter.
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17 July 2019 Amazon’s site-wide promotion, Prime Day, rewards members with big discounts and publishers from around the internet are capitalising on the affiliate marketing opportunity.
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17 July 2019 Senior executives from Diageo and Snap, as well as global agency leaders from digital and strategic roles, are joining the judging panel for the Effective Use of Tech category in the 2019 WARC Media Awards.
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17 July 2019 Voice-based marketing is set to receive a major push in India as marketers hope to net new, vernacular language-speaking digital consumers, and as Amazon adds a Hindi voice model to its developer kit.
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16 July 2019 There is “significant room” for brands to improve the consumer experience across Southeast Asia, particularly in the area of addressing needs, in the form of both current support and future expectations.
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16 July 2019 HP, the technology giant, has driven sales of its secure printers through the smart use of customer insights and leveraging the power of online video with a narrative content initiative entitled “The Wolf: True Alpha”.
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16 July 2019 TikTok, the viral video-sharing app owned by Chinese company ByteDance, is facing a fresh wave of calls for its services to be banned in India.
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16 July 2019 Seventy percent of Fortune 500 companies have a chief marketing officer, but the proportion is falling as businesses rethink the role, either scrapping it altogether or folding it into a new job title with a wider remit.
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16 July 2019 In recent years, governments and businesses have made effective use of social norms to persuade people to behave in a certain way, but messaging can become even more powerful with a deeper contextual understanding.
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16 July 2019 Market research business Kantar is set to flex its newfound spending power under Bain Capital’s ownership to invest in people and technology as well making its own acquisitions within the sector.
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15 July 2019 Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications and consumer profiling, may finally be hitting its tipping point.
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15 July 2019 Visual-bookmarking platform Pinterest has launched an office in Singapore to boost its presence in the region.
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15 July 2019 Facebook has updated its “Why am I seeing this ad?” tool to provide users with greater transparency and control over the ads they are shown as well as the reasons they are targeted.
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15 July 2019 Global marketers should pay the same level of attention to the visuals they use in local markets as they do to their targeting decisions, according to an image specialist.
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15 July 2019 Public concern about how big tech companies approach the privacy of their users heightened last week after it emerged that Google employs contractors to listen in to recordings made by the company’s AI voice assistant.
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12 July 2019 Movies that are targeted primarily at black audiences could also be promoted more extensively to different groups of consumers, a paper in the Journal of Advertising Research (JAR) has suggested.