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24 January 2020 Many brands recognise the need for sustainability, but a new study confirms the issue’s commercial importance because 23% more US consumers now say they prioritise sustainability in their food and drink choices compared to last year.
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24 January 2020 China’s rapidly growing outbound tourism market is a boon for overseas retailers, many of whom are now embracing the Chinese preference for mobile payments and finding that going digital also improves their marketing and inventory management.
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24 January 2020 Amazon, the world’s largest online marketplace, has made history by being named as the first brand to be valued at more than $200bn, having increased its brand value by an impressive 17.5% over the past year.
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24 January 2020 Many western brands are struggling to succeed in China because they lack a deep enough understanding of a constantly changing market – a recent survey, for example, found that 40% of US marketers apply the same marketing plans in China as in the ...
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24 January 2020 Cosmetics brands may benefit from steering clear of claims around artificial ingredients and avoiding scientific jargon to make a greater impact with print ads, according to a study in the Journal of Advertising Research (JAR).
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24 January 2020 With the threat of global recession looming, brands need to consider contingency plans for their marketing strategies – and new research suggests the traditional areas to be cut at such times may not be the right ones.
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23 January 2020 Gaming culture in Southeast Asia differs from western markets for a number of reasons – particularly in being predominantly mobile – and brands need to understand the nuances in order to find ways to add value to the experience.
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23 January 2020 Cosmetics brand L’Oréal has long been in the forefront of meaningful digital transformation and has now developed Perso, which promises to address a long-standing painpoint in the beauty space by dispensing a customized skincare product.
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23 January 2020 Brands and media companies have an opportunity to “re-architect” the advertising experience on streaming video services with the introduction of new, “user-centric” ad formats.
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23 January 2020 If it’s possible to describe an ad in one sentence without mentioning the brand, or an established brand asset, then you may have a branding problem, according to an industry expert.
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22 January 2020 The Global Alliance for Responsible Media (GARM) has unveiled a three-pronged action plan designed to eliminate harmful online content and ensure that bad actors have no access to advertiser funding.
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22 January 2020 Facial recognition technology is under new scrutiny following the appearance of a draft EU paper on the subject and disagreement between leading protagonists about how best to move forward.
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22 January 2020 Both consumers and advertisers across Southeast Asia are looking forward to the introduction of 5G networks, although their understanding of the benefits of the technology brings doesn’t necessarily match their excitement levels.
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22 January 2020 Even as Bytedance is reported to be building a games division capable of challenging in a market led by Tencent, the WeChat owner is itself preparing to take on the TikTok owner’s dominance of short-form video.
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22 January 2020 Campaigns for global brands such as Google Translate, Knorr and Maybelline, and local brands including Danner in Denmark and Jinlingguan in China, are among the winners of the Effective Use of Tech category of the WARC Media Awards 2019.
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21 January 2020 Adtech firms have come under fire for “having their heads in the sand” with regards to data privacy and for failing to appreciate context when it comes to brand safety.
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21 January 2020 At first sight, retail giant Walmart appears an unlikely candidate to disrupt US healthcare, but the opening last September of its first health center, in Dallas, Georgia, signals a possible new direction for the business.
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21 January 2020 Retailers must embrace artificial intelligence (AI) to keep costs down, improve their competitiveness and meet the changing needs of consumers, according to a senior executive at Microsoft, the tech firm.
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21 January 2020 Google’s CEO, Sundar Pichai, took to the opinion pages of the Financial Times to get the trillion-dollar company on the front-foot of any rules governing AI, and promising to be a “helpful and engaged partner” – here’s what we know.
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21 January 2020 Global set out its plan to combine its outdoor assets with its radio and audio portfolio last week; speaking exclusively to WARC, Ollie Deane, Global’s director of commercial digital, argues that both channels dovetail in their ability to engage ...
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20 January 2020 Condé Nast has announced the launch of Vogue Singapore, in line with the publisher’s international ambitions and on-going digital transformation strategy.
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20 January 2020 Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
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20 January 2020 WeChat, the hugely popular Chinese multi-purpose app, is testing a new feature on its official accounts platform that will allow some users to add a paywall, enabling them to monetise their content.
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20 January 2020 From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment, and marketers need to have a response in 2020 to the growth of “conscious consumerism”.
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20 January 2020 Danone, L'Oréal and Samsung are among more than 100 brands whose ads unwittingly appeared alongside climate misinformation videos on YouTube and the news comes as a survey of leading digital marketers confirms that brand safety remains a top ...