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20 September 2017 LONDON: Brands need to understand buying behaviours in their particular category – and the role of signifiers such as quality, price and utility – in order to create effective marketing across the customer journey, according to two ...
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20 September 2017 NEW YORK: Pharmaceutical marketers posted the greatest increase in brand-activation spending last year, according to a report from the Association of National Advertisers (ANA), the trade body, and PQ Media, the research firm.
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20 September 2017 LONDON: Smartphones are the most popular device for going online at every hour of the day, according to new research, a trend that savvy brands are exploiting in a variety of innovative ways.
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20 September 2017 SYDNEY: A majority of Australians expect brands to take a stand on important issues, according to research which describes the shift in consumer mindset over the past decade as the ‘Unilever effect’.
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20 September 2017 COLOGNE: The newspaper President Trump frequently derides as “the failing New York Times” is actually doing rather well at a time when, according to CEO Mark Thompson, “the importance of high-quality journalism couldn't be ...
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20 September 2017 NEW YORK: Brands such as Target and Band Aid are moving beyond simple transactional interactions with influencers, which can be fraught with issues around brand safety and transparency, to develop longer term relationships that can include product ...
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20 September 2017 MUMBAI: As millions of rural Indians connect for the first time with feature phones, marketers in the country remain wary of what the actual opportunities for brands will be.
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19 September 2017 GLOBAL: Five in ten women and four in ten men resent the way women are depicted in advertising, according to a global survey that posits a future where gender is regarded in much the same way as height or hair colour.
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19 September 2017 SINGAPORE: Zero-based budgeting can be effective but marketers need to carefully examine the traditional/digital media divide to find success, according to a senior Facebook executive.
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19 September 2017 MEXICO CITY:  AB InBev, the global brewing company, will attempt to speak to Mexican workers planning to cross the border to the US for a life of poorly paid work by offering the opportunity to become small business owners selling the ...
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19 September 2017 LONDON: Digital developments and new platforms have their place, but TV can still act as the beating heart of any major advertising campaign, an industry figure has argued.
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19 September 2017 COLOGNE: Advertising stands on the brink of a new wave of brand building innovation, according to Procter & Gamble’s chief brand officer, who has called on the industry to raise the bar on quality and placement.
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19 September 2017 KOLKATA: Experiential activity will play an important role in Tata Motors’ marketing of its Nexon compact SUV which launches this week, building on the success the manufacturer has had over the past year with models in other auto categories.
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19 September 2017 NEW YORK: Airbnb, the online accommodation platform, relies on a “holistic” research strategy that blends qualitative and quantitative insights in order to understand the requirements of its guests and hosts.
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19 September 2017 BEIJING: Expectations for the short-form online video in China are growing at the rate of views, as the medium looks to swallow up a large portion of the country’s advertising spend in the coming years.
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18 September 2017 MUMBAI: Patanjali Ayurved, the Indian FMCG firm that takes pride in its willingness to take on global brands, now plans to enter India’s huge dairy market as well as expand into apparel, as it aims to capitalise on its reputation for ...
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18 September 2017 GLOBAL: Reputation is regarded by business leaders around the world as a top priority, but a new survey shows that four in ten admit that their own organization is vulnerable to risks in this regard.
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18 September 2017 NEW YORK: Forward-thinking banks can build a strong branded position as consumers’ “trusted” data manager, according to a timely study published a week after credit reference agency Equifax admitted that hackers had stolen the ...
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18 September 2017 LONDON/OXFORD: Although consumers continue to value online news brands, especially in an era of “fake news”, many see little point in paying for their content, yet new research suggests there are effective ways of encouraging consumers ...
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18 September 2017 HANGZHOU: Alibaba, the Chinese e-commerce giant, has a wide portfolio of interests, including cloud computing and entertainment, but now the company’s leadership team has revealed plans for it to expand into brick-and-mortar stores.
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18 September 2017 NEW YORK: Agencies should consider directly challenging management consultancies in areas such as technology and strategic services, according to Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe.
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18 September 2017 NEW YORK: Facebook, the social network, has updated its targeted advertising service after learning about the existence of various offensive and extremist categories that had been made available to marketers.
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18 September 2017 GLOBAL: Campaigns from Whirlpool, Ariel, SPC Goulburn Valley, and Lifebuoy have been awarded Golds in the Best Use of Brand Purpose category in the 2017 WARC Awards which recognise next-generation marketing effectiveness.
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15 September 2017 LONDON: Adults in in Great Britain are spending 7 hours and 56 minutes a day consuming media, new research shows, and almost all are engaged in multi-media consumption at some point during the course of a week.
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15 September 2017 MUMBAI: Rural India is a huge market that is changing fast, and marketers need to understand how they can best reach consumers outside the urban areas that have largely fuelled brand growth.