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23 August 2019 Out of home advertising revenue in the US increased by 7.7% year-on-year in the second quarter of 2019, representing its highest rate of quarterly growth since 2007, the latest trade figures have revealed.
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23 August 2019 The Daily Telegraph, the UK’s second largest weekday quality newspaper by circulation, has found that users of its WhatsApp audio service are 12 times more likely to become paying subscribers than the average reader on its homepage.
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23 August 2019 Fitbit, the US wearables firm, has secured a deal with the government of Singapore to supply fitness trackers and other services for up to one million people, as part of a major initiative to improve public health in the city state.
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23 August 2019 Gen Z may be the first generation of digital natives, but insight from AS Watson Group shows that in the beauty category they predominantly prefer in-store shopping.
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23 August 2019 Fifteen months have passed since the European Union introduced tough data privacy laws with its General Data Protection Regulation (GDPR) and now it is reported that the EU plans strict limits on the use of facial recognition technology.
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23 August 2019 Ads seeking to discourage driving under the influence (DUI) of alcohol may benefit from placing greater emphasis on the positive implications that can result from avoiding this activity, a study in the Journal of Advertising Research (JAR) has ...
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22 August 2019 The top two July stars on the R3 Celebrity Index, a monthly snapshot of China's most influential celebrities on social media platforms, are both cast members from Chinese TV show Go Go Squid (based on the novel Stewed Squid with Honey): Yang Zi and ...
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22 August 2019 The Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.
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22 August 2019 New research shows that customer-centricity is a pointless idea if companies are not first looking at keeping employees happy and engaged.
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22 August 2019 The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.
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22 August 2019 Taco Bell, the quick-service restaurant chain, has looked beyond traditional media metrics as it seeks to gain a truly holistic view of campaign effectiveness.
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22 August 2019 Amid ongoing criticism of its data practices, Facebook has introduced a feature that helps users see and control the data provided by other websites, and which the company uses to target advertising.
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21 August 2019 Kantar is expanding its entertainment panel services to cover consumer behaviour and attitudes to podcasts for the first time, a development that has the potential to help boost programmatic audio spending.
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21 August 2019 A business focused on the wrong narrative and metrics, with marketing teams operating in silos, left little option but to “blow the whole thing up [and] start over”, according to the CMO of New Zealand retailer The Warehouse Group.
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21 August 2019 Chinese smartphone brand Oppo has bolstered its global sales and global marketing business units as it seeks to leverage growing momentum in Asia's emerging markets.  The company has named Brian Shen as VP and President of global marketing, ...
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21 August 2019 Jack in the Box, the quick-service restaurant chain, is using e-sports as a way to forge connections with millennials and members of Generation Z.
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21 August 2019 WhatsApp, the Facebook-owned messaging service, is in talks with several Indonesian digital payment firms to bring their payment capability into the popular app, as the company seeks to engage with the country’s growing e-commerce scene.
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21 August 2019 Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to the owner of franchises as varied as Call of Duty and Candy Crush.
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21 August 2019 A new way to buy video ads on Twitter has effectively ‘solved’ the viewability problem that advertisers have long struggled with on digital media, while users of TikTok can now shop within the app for products associated with its ...
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20 August 2019 China represents the future of commerce, according to the chief digital officer at L’Oréal China: it’s a place where brands can learn, experiment and grow in the omnichannel space.
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20 August 2019 Online classifieds marketplace Carousell has unveiled a new brand identity as it marks its seventh anniversary this year, with a fresh focus on increasing advertiser involvement as part of its on-going monetisation efforts.
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20 August 2019 Swedish retailer IKEA is formalising its smart home tech division, following involvement in the idea since 2012.
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20 August 2019 As changing drinking habits meet a desire to cut calories, hard seltzer, a genre of alcoholic sparkling water made by fermenting sugar, is growing at a precipitous rate across the US, unleashing a raft of fan art and causing suppliers headaches.
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20 August 2019 Given the plethora of choice now available to consumers, the winning formula for brands is now less about what they offer, and more about the customer centricity and market responsiveness surrounding that core offering, two experts advise.
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20 August 2019 Conagra, the food manufacturer, is tapping into a similar playbook as a new generation of direct-to-consumer (DTC) brands as it seeks to keep pace with evolving shopper habits.