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17 January 2020 Jeff Bezos, the founder and CEO of Amazon, pledged this week to invest an extra $1bn in the company’s operations in India, its most important market outside of the US.
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17 January 2020 Global spend on mobile games is forecast to reach $100bn in 2020, up from $86bn in 2019, and games now account for almost three-quarters (72%) of all spending in app stores, according to new research from App Annie.
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17 January 2020 The UK should establish an independent and powerful new regulator to oversee the content spread by Silicon Valley online platforms, according to the head of Sky, the broadcaster and telco owned by Comcast.
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17 January 2020 Fan engagement has never been more important for leading football clubs whose support now ranges far beyond their immediate locale, with numbers reaching into the hundreds of millions – and presenting a significant commercial opportunity.
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17 January 2020 Facebook ads would benefit from providing users with a mix of “intrinsic” and “social” value, according to a study published in the Journal of Advertising Research (JAR).
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16 January 2020 A slowing Indian economy, along with rising inflation and unemployment, suggest that the year ahead will be hard for marketers, but rather than resorting to promotions and discounts, Bajaj Auto is investing in brand building for the long term.
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16 January 2020 Brand purpose can be a driver of growth, a key to unlocking new partnerships and a way of signalling modernity, according to a new WARC report edited by Burger King Global CMO Fernando Machado.
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16 January 2020 Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...
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16 January 2020 Google will begin phasing out cross-website cookie tracking on its dominant browser, Chrome, forcing one of the biggest changes to the makeup of digital advertising since its inception.
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15 January 2020 A new initiative in India will give the country’s more than 560 million internet users a digital account aggregator, which will bring a totally new level of control over their digital financial data.
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15 January 2020 International payments company Visa will buy the firm Plaid in a bid to move beyond card payments and into financial services apps that add greater value to customers.  Fintechs, otherwise known as challenger banks, are a new set of financial ...
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15 January 2020 Some China merchants are collateral damage in the war between e-commerce rivals Alibaba and Pinduoduo, as a growing number claim to be victims of ‘forced exclusivity’.
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15 January 2020 December’s clear general election result appears to have eased marketers’ concerns and renewed optimism about the year ahead, according to the latest IPA Bellwether Report.
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15 January 2020 The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for ...
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15 January 2020 Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
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15 January 2020 Campaigns for global brands including Corona, Dulux and KFC, and local brands such as Babyshop in Dubai, Oh Henry! in Canada and Skinny in New Zealand, are among the winners of the Effective Channel Integration category of WARC’s Media Awards 2019.
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14 January 2020 French luxury goods house Cartier will soon launch a flagship store on Tmall Luxury Pavilion, marking a new chapter in the brand’s e-commerce journey in China.
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14 January 2020 Healthcare brands have a unique opportunity to use digital content to help people understand what good health outcomes can look like for them, but successfully achieving this requires a structured approach that knows when to introduce brand choice ...
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14 January 2020 Recent criticism of online ad effectiveness is just the latest instalment of a long-running debate over whether advertising does what it says, but a senior strategist says the the idea that online advertising is the new dotcom bubble is too ...
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14 January 2020 Russian tech firm Yandex, best known for its eponymous search engine, is planning to expand its car-sharing service into Europe amid rivals’ struggles in the new market.
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14 January 2020 Advertising agencies have welcomed reports that TikTok, the Chinese viral video app, may introduce a curated content feed to allay brand safety fears – a move that would also enable it to charge higher advertising rates.
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13 January 2020 Advertisers that use real-time bidding in the UK will soon have clear guidance, especially around the use of data, after the Internet Advertising Bureau (IAB) released a six-point action plan in response to an official probe by the Information ...
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13 January 2020 Marketers are re-assessing their spending plans for 2020, according to a WARC report, embracing a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs.
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13 January 2020 Lego, the Danish toymaker, first entered the Chinese market in the 1980s and has since grown to 140 stores across 35 cities, but with plans to expand its retail estate to 220 stores by the end of this year it recognises it must adapt to local ...
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13 January 2020 Whether it’s brand building, partnerships or media, Procter & Gamble is set on reinvention as the way to deliver better consumer experiences and drive growth in coming years, according to the CPG giant’s chief brand officer.