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14 November 2019 Filipinos spend more time online and on social media than any other country in the world but they also spend less money online than anywhere else: here’s why.
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14 November 2019 Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month’s earlier launch of Apple TV+ will not.
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14 November 2019 Dunkin’, the quick-service restaurant chain, has made innovations in areas such as its menu selection, and even its coupon strategy, thanks to a focus on customer listening.
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14 November 2019 To connect with consumers in China, there’s no escaping WeChat – but to only have an account is as bland as just having a website and brands will not get the engagement they seek.
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14 November 2019 US advertisers are spending more on online display formats than television for the first time this year, according to a new analysis by WARC Data.
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14 November 2019 News brands affect behaviour change at two key points in the buying journey, according to research from Newsworks.
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13 November 2019 Adopting a challenger mentality, using AR and VR to create new consumer experiences and reframing brands using cultural insights are among the successful marketing trends being used in Asia, according to a new WARC study.
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13 November 2019 Suppliers in the analytics and insights industry are often falling short when it comes to meeting the needs of clients in terms of cost, insight and data.
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13 November 2019 News that Greggs has lifted its profits forecast for the fourth time this year highlights the success of the transformation of the Newcastle-headquartered bakery chain that has been taking place over the past five years.
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13 November 2019 TV remains the best option for advertisers seeking the widest possible reach, but reach does not equate to performance: new research highlights the various buy elements that make the difference between low- and high-performing ads.
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13 November 2019 Indonesia is highly responsive and sensitive to the quality of content environments and the corresponding ads seen, according to a study by Integral Ad Science (IAS).
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13 November 2019 The economics of podcasting are a major draw for Liberty Media, which sees this area becoming a key focus in the immediate future, according to CEO Greg Maffei.
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12 November 2019 B2B businesses need to keep a focus on service as a new study suggests buyers are increasingly dissatisfied with suppliers who have taken their eye off the ball because they are concentrating on their digital offer.
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12 November 2019 The top goal for multinational advertisers is to be able to deliver campaigns seamlessly across all channels, but new research from the WFA shows that fully integrated communication remains some way off.
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12 November 2019 As another record-breaking Singles Day unfolded Monday – sales on Tmall alone hit 10 billion yuan in little over 90 seconds – three environmental NGOs have highlighted the issue of the packaging waste generated by such events.
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12 November 2019 Senior marketers from Mars and Benefit Cosmetics are among the judges being announced today for the Effective Innovation category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness.
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12 November 2019 XFINITY, a unit of Comcast that provides cable television and internet services, identified an opportunity to reach people with an unrivaled passion for live content by connecting with fans of reality TV.
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12 November 2019 Plans for WhatsApp to launch its payments business in India are now on hold after the Reserve Bank of India (RBI) told the Supreme Court that the messaging platform is non-compliant with data localisation norms.
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12 November 2019 Tesco’s launch of Clubcard Plus last week takes the retailer’s long-running loyalty scheme into new territory, being a subscription option, and is the final piece in the turnaround engineered by CEO Dave Lewis.
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11 November 2019 Marketers around the world are placing greater emphasis on brand activism as they seek to use content campaigns to align brands with a trend, issue or topic that resonates with consumers, a new global study has revealed.
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11 November 2019 Agencies need to ensure their internal teams are as diverse as the audiences they seek to reach, as this approach can help deliver more impactful and relevant work.
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11 November 2019 French hospitality group Accor and Chinese e-commerce giant Alibaba have entered into a five-year strategic partnership to develop a series of digital applications and loyalty programmes to improve the travel experiences of Chinese consumers.
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11 November 2019 Ineffective digital practices are keeping APAC retailers from tapping the opportunities that omnichannel offers for driving sales and brand awareness, according to martech firm dotdigital.
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11 November 2019 ISBA, the trade body for UK advertisers, has launched a cross-media measurement programme that aims to incorporate global principles and audience measurement approaches currently being developed by the World Federation of Advertisers (WFA).
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11 November 2019 The “endowment effect” – where someone who owns a good will value it more than someone who does not – has generally been put down to loss aversion, but new research suggests that there may be other explanations at play.