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18 September 2019 Full motion digital outdoor screens are three times more impactful than traditional static sites, but add technical capabilities like WiFi and AR and that figure jumps to eight times, research shows.
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18 September 2019 Apparel resale is big business – estimated to be worth $51 billion by 2023 in the US alone – and platform company Yerdle is positioning itself as a way for brands to deepen customer engagement via this channel while adding environmental ...
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18 September 2019 With this week’s introduction of a service from Zomato and the November launch of Apple TV+, there will soon be more than 35 players jostling for position in India’s OTT market where local, mobile-optimised content is likely to be key to success.
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18 September 2019 Almost half of Vietnamese consumers are more likely to try new brands than they were five year ago, according to Nielsen research – a finding which is borne out by the shifts in Campaign’s annual ranking of Vietnam’s Top 100 Brands.
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18 September 2019 Dagne Dover, the direct-to-consumer handbag and accessories manufacturer, believes customer lifetime value is a powerful metric in guiding its strategy in multiple areas.
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18 September 2019 Client-side media and marketing professionals have a lower opinion of media and media agencies than they did two years ago, according to new research from ID Comms.
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18 September 2019 Amazon began making changes to its search function late last year to feature own-brand products more prominently in results, despite pushback from engineers and lawyers, a new report alleges.
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17 September 2019 It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
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17 September 2019 American Express, the payments company, has revealed it uses a “4As” framework – based around audience, ability, association and accountability – to select influencers best suited to its brand.
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17 September 2019 DTC brands have been good at generating headlines, less good – so far – at generating profit, but, says an industry figure, all FMCG brands can learn from them.
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17 September 2019 A majority of consumers in Asia-Pacific, as elsewhere, believe that brands can make the world a better place, but global brands will have to work significantly harder than local ones to persuade them.
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17 September 2019 New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared with non-descriptive logos.
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17 September 2019 More than two-thirds of advertisers have updated their media agency contracts within the past three years – and one-third in the past year alone – in response to concerns about transparency and alleged rebates in the media buying ecosystem, ...
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17 September 2019 The latest issue of IAB Europe’s Attitudes to Programmatic Advertising (for 2019) reports on the shifting profile of this young discipline.
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16 September 2019 Concern about sharing personal data remains high in both the US (80%) and the UK (74%), yet three in four consumers in both countries would be likely to share personal data if they understood the information was stored safely and securely.
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16 September 2019 YouTube has found itself in hot water again after a BBC investigation found that some household-name brands, including Kraft Heinz and Samsung, have unwittingly run ads alongside videos promoting fake or misleading cancer cures.
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16 September 2019 Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in the world.
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16 September 2019 WhatsApp, the messaging service owned by Facebook, has a strong user base of 68.1 million people in its home market of the US, but this figure is dwarfed by its 340 million users in India, which is WhatsApp’s biggest market by far.
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16 September 2019 Many marketers are not sufficiently prepared for the challenges likely to be presented by the California Consumer Privacy Act (CCPA), according to Dan Jaffe, the Association of National Advertisers’ (ANA) group EVP/government relations.
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13 September 2019 The Athletic, the digital sports news organisation, has applied an ad-free subscription model since it was founded in Chicago in 2016, but now it is about to launch an ad-supported podcast entirely outside of the site’s paywall.
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13 September 2019 Print ads that include a company’s founder or chief executive can be more effective than alternatives that feature celebrities if they leverage the right approach, according to a paper in the Journal of Advertising Research (JAR).
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13 September 2019 Sir Martin Sorrell, executive chairman of S4 Capital, has suggested that a post-Brexit, tax-light and regulation-light UK should be a natural home for the likes of Google.
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13 September 2019 Yahoo Japan has agreed to take a majority stake in online fashion retailer Zozo in a move expected to ramp up Yahoo’s e-commerce rivalry with Amazon and Rakuten.
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13 September 2019 When it comes to the effective use of content, a new study advises brands to strike a balance between appealing to the emotional needs of consumers while also sharing relevant information to influence their purchasing decisions.
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13 September 2019 The buyer life cycle is the process by which a consumer decides to buy a brand. There is no one-size fits all: big brands will differ from small brands, status matters, categories vary.