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19 September 2019 Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile ...
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19 September 2019 The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded and lacking confidence.
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19 September 2019 Branding, menus, pricing and location all play a role in consumers’ choice of QSR, but new research based on location data suggests global brands also need to look at population density and physical footprint – and finds that there is a high rate ...
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19 September 2019 General Motors, the automotive brand, is drawing on a uniquely rich dataset and placing a focus on the customer as it continues to tap into the opportunities provided by digital technology.
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19 September 2019 Facebook has announced an extension of its Portal video-calling hardware with Portal TV, which provides both chatting and video streaming features, though privacy questions loom.
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18 September 2019 Full motion digital outdoor screens are three times more impactful than traditional static sites, but add technical capabilities like WiFi and AR and that figure jumps to eight times, research shows.
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18 September 2019 Apparel resale is big business – estimated to be worth $51 billion by 2023 in the US alone – and platform company Yerdle is positioning itself as a way for brands to deepen customer engagement via this channel while adding environmental ...
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18 September 2019 With this week’s introduction of a service from Zomato and the November launch of Apple TV+, there will soon be more than 35 players jostling for position in India’s OTT market where local, mobile-optimised content is likely to be key to success.
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18 September 2019 Almost half of Vietnamese consumers are more likely to try new brands than they were five year ago, according to Nielsen research – a finding which is borne out by the shifts in Campaign’s annual ranking of Vietnam’s Top 100 Brands.
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18 September 2019 Dagne Dover, the direct-to-consumer handbag and accessories manufacturer, believes customer lifetime value is a powerful metric in guiding its strategy in multiple areas.
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18 September 2019 Client-side media and marketing professionals have a lower opinion of media and media agencies than they did two years ago, according to new research from ID Comms.
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18 September 2019 Amazon began making changes to its search function late last year to feature own-brand products more prominently in results, despite pushback from engineers and lawyers, a new report alleges.
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17 September 2019 It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
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17 September 2019 American Express, the payments company, has revealed it uses a “4As” framework – based around audience, ability, association and accountability – to select influencers best suited to its brand.
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17 September 2019 DTC brands have been good at generating headlines, less good – so far – at generating profit, but, says an industry figure, all FMCG brands can learn from them.
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17 September 2019 A majority of consumers in Asia-Pacific, as elsewhere, believe that brands can make the world a better place, but global brands will have to work significantly harder than local ones to persuade them.
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17 September 2019 New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared with non-descriptive logos.
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17 September 2019 More than two-thirds of advertisers have updated their media agency contracts within the past three years – and one-third in the past year alone – in response to concerns about transparency and alleged rebates in the media buying ecosystem, ...
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17 September 2019 The latest issue of IAB Europe’s Attitudes to Programmatic Advertising (for 2019) reports on the shifting profile of this young discipline.
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16 September 2019 Concern about sharing personal data remains high in both the US (80%) and the UK (74%), yet three in four consumers in both countries would be likely to share personal data if they understood the information was stored safely and securely.
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16 September 2019 YouTube has found itself in hot water again after a BBC investigation found that some household-name brands, including Kraft Heinz and Samsung, have unwittingly run ads alongside videos promoting fake or misleading cancer cures.
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16 September 2019 Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in the world.
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16 September 2019 WhatsApp, the messaging service owned by Facebook, has a strong user base of 68.1 million people in its home market of the US, but this figure is dwarfed by its 340 million users in India, which is WhatsApp’s biggest market by far.
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16 September 2019 Many marketers are not sufficiently prepared for the challenges likely to be presented by the California Consumer Privacy Act (CCPA), according to Dan Jaffe, the Association of National Advertisers’ (ANA) group EVP/government relations.
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13 September 2019 The Athletic, the digital sports news organisation, has applied an ad-free subscription model since it was founded in Chicago in 2016, but now it is about to launch an ad-supported podcast entirely outside of the site’s paywall.