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22 February 2018 CAPE TOWN: Facing the worst drought in a century, Cape Town has developed an innovative campaign with popular music artists to encourage people to spend less time in the shower by compressing some of the country’s favourite songs.
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22 February 2018 BANGKOK: Global marketing leaders need to understand the cultural nuances of Thailand if they are to harness the country’s undoubted creativity to best effect, according to an industry figure.
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22 February 2018 TORONTO: A campaign by Cossette for SickKids Foundation, a children’s hospital in Toronto that gave donors a ‘winning’ charity to support has won the Grand Prix at the CASSIES Awards, Canada’s only industry awards ...
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22 February 2018 PALM DESERT, CA: Glossier, the beauty brand, believes values such as “belonging” and “community” are far more powerful than the “negging” – or deliberately undermining the confidence of women – that ...
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22 February 2018 SINGAPORE: PropertyGuru, the Singapore-based real estate site, claims to have increased its media effectiveness by almost one third through the adoption of a continuous measurement approach to brand equity.
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22 February 2018 BERLIN: Gen Z poses a challenge for traditional financial brands, but credit card company Barclaycard found a way to engage them and discovered a serious generation focused on preparing for their future.
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22 February 2018 NEW YORK: The parody of US advertising tropes displayed in this year’s Tide Super Bowl advertising not only gained critical plaudits and popular acclaim for the Procter & Gamble-owned detergent brand, but also boosted brand metrics and ...
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21 February 2018 LAS VEGAS: The imbalance in the relationship between advertisers and digital “walled gardens” has yielded a range of profound challenges for brands, according to Ron Amram, ‎VP/Media at Heineken USA.
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21 February 2018 GLOBAL: Successful brands allocate 13% of their media budgets to out of home advertising, while the channel’s share of global display adspend has remained stable over the last decade, according to a new analysis of the sector by WARC Data.
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21 February 2018 LOS ANGELES, CA: The US National Basketball Association sells the experience of games, but the disparity between watching the game on television and watching it courtside is falling away, as the league experiments with new visual media following a ...
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21 February 2018 BANGKOK: Ecommerce spending in Thailand remains far lower than the global average despite the country’s high mobile penetration.
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21 February 2018 SYDNEY: The Sydney Morning Herald has seen a decline in the number of unique users of its website over the past year but it remains ahead of its digital news rivals in terms of ‘stickiness’, according to the latest Nielsen Digital ...
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21 February 2018 LONDON: Amid warnings of a ‘Mad Max’ economy post-Brexit, and gestures toward China from the UK’s Prime Minister, Theresa May, growing exports to China suggests that the UK will continue to pursue this trend – yet the story ...
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21 February 2018 SAN FRANCISCO, CA: Mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters, according to new ...
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20 February 2018 LONDON: Advertisers are not seeing the full response benefit of their TV ads unless they are using online channels to ensure viewers are given the opportunity to respond in a seamless way, an industry figure maintains.
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20 February 2018 NEW YORK: Social media is making some sectors move faster and faster, and toymakers are the latest to feel the heat of fast-moving trends.
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20 February 2018 BEIJING: Both Alibaba’s Taobao and JD.com online marketplaces have integrated livestreaming platforms for merchants or influencers to market products close to the point of purchase.
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20 February 2018 PALM DESERT, CA: Nike, Kellogg and PepsiCo are among the established players responding effectively to the growth of the “direct-brand” economy, according to Randall Rothenberg, President/CEO of the Interactive Advertising Bureau ...
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20 February 2018 MANILA: A 12 month multi-university study into fake news in the Philippines has uncovered widespread use of fake Facebook and Twitter accounts by professional PR and advertising firms working for political interests during the 2016 elections.
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20 February 2018 LONDON: GDPR, which comes into force this May, is both the result of and catalyst for an important shift in consumers’ thinking about personal data.
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19 February 2018 PARIS: Following a hugely successful Instagram campaign that showed how easy it was to miss the signs of alcoholism, a French addiction support organisation, Addict’Aide, needed to continue the story; through an immersive experience, the 2017 ...
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19 February 2018 LONDON: Burberry, the British fashion house established in 1856, is joining forces with Farfetch, an online fashion retail platform, to expand its global reach to more than 150 countries.
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19 February 2018 NEW YORK: The New York Times has announced the establishment of a specialist team, which focuses on data and the development of artificial intelligence tools to help brands and advertisers better understand its readers.
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19 February 2018 MUMBAI: India’s e-commerce market is already fiercely competitive, but the battle looks set to intensify after reports that Walmart is in talks to acquire a 40% stake in Flipkart.
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19 February 2018 BENGALURU: Dailyhunt, the Indian news and entertainment aggregator which specialises in regional language content, plans to ramp up its challenge to other content providers with the appointment of the former head of Facebook India.