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21 February 2020 Spotify, the Swedish music and audio streaming service, has identified podcasts as key to its growth – and the strategy appears to be working, with new research showing that Spotify is now on a par with Apple for podcast shares in Germany.
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21 February 2020 Several studies of Generation Z consumers have indicated they are more optimistic, politically aware and socially inclusive than their elders – and these attitudes are confirmed in a new report covering nine markets in Asia-Pacific.
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21 February 2020 Brands that communicate passion for their work in ads may generate positive impacts with consumers as a result, according to a study published in the Journal of Advertising Research (JAR).
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21 February 2020 Malaysia 2019 OOH Adex Report by AIMs Research shows that while advertising expenditure (adex) for outdoor advertising remains consistent at 8% of the total industry adex, the market share of digital billboards increased from 2% in 2018 to 3% in ...
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21 February 2020 Three weeks after the UK formally left the European Union, it has emerged that Google plans to move the accounts of its British users to a US jurisdiction and intends to require them to acknowledge these new terms of service.
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21 February 2020 The cord-cutting trend in the US appears to have become the new normal, with a new study showing that traditional pay-TV providers lost a huge number of customers in the final quarter of 2019.
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20 February 2020 That is the question: marketers need to understand how to work around user expectations and learn from the brands that have entered this new and largely unknown space – here’s WARC’s guide.
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20 February 2020 The Japanese beauty behemoth has shown, throughout its history, a knack for securing its relevance in shifting markets – once again, it’s fighting to reclaim the youth.
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20 February 2020 Last year, women contributed just under half of all video gaming revenue in the UK but are the demographic driving growth in the industry, new research reveals.
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20 February 2020 Uber India aims to start its own advertising and branding wing, so that it can better monetise users and show them ads.
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20 February 2020 Marketers in the business-to-business space are often falling short when it comes to developing and activating brand purpose, according to a study led by the Association of National Advertisers (ANA).
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19 February 2020 Despite the global recession and the slowdown of the domestic economic growth, South Korea’s ad market is projected to grow 5.5% year-over-year and record 12.62 trillion won (US$10.6bn).
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19 February 2020 US retailer Walmart posted some softness in sales growth following a difficult holiday quarter, but record sales growth in e-commerce indicates how the company’s attempt to compete with Amazon is paying off.
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19 February 2020 Ahead of the launch of this year’s WARC Creative 100 Ranking in two weeks’ time, our team have done some analysis on the most awarded creative campaigns from 2015 to 2018 to see how many were also awarded for effectiveness.
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19 February 2020 Barclays, the British financial services company, was for 15 years the title sponsor of the top flight of English football – a new model for measuring its sponsorship investments has allowed it to adapt strategically and anticipate the effects of ...
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19 February 2020 Microsoft, the technology company, believes that trust is a vital brand attribute that must be embedded throughout its entire organisation, rather than solely being a message promoted in a campaign.
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19 February 2020 The Singapore government will allocate S$4 billion (US$2.87bn) to help stabilise Singapore's economy and help workers and businesses tide over a looming slowdown, Deputy Prime Minister and Finance Minister Heng Swee Keat announced on Tuesday (Feb ...
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18 February 2020 The slow death of the third-party cookie means that contextual targeting will become increasingly important – and marketers should use the insights they generate from current cookie data to inform their future contextual strategies, an industry ...
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18 February 2020 The market for speech and voice recognition technology in India is set to grow rapidly, underscoring a dire need for brands to understand how the audiences interact and perceive this technology, said digital agency WATConsult.
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18 February 2020 With the rise of buy now, pay later payment platforms, fashion brands and retailers are increasingly turning to these models as a marketing strategy in the face of rising costs of customer acquisition.
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18 February 2020 Moving towards “The Next Web”, where cookies play a much less important role, will require a major shift in how advertisers engage with consumers online.
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18 February 2020 The Facebook CEO has doubled down on calls for clear regulation of the internet, following a change of heart just under a year ago – now the social network is signalling that it is keen to lay down rules, but that process will be slower than ...
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18 February 2020 It’s hard to build a lasting brand, harder still to make the transformative decisions that mean it remains well placed to stay relevant to consumers – but those are the ones that are more likely to endure through the decades, according to the CEO ...
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17 February 2020 As many as 36.7 million city-dwellers will change the way they travel over the next ten years and, by 2030, greener means of transport will represent 49% of all trips undertaken within cities, versus 46% for cars (which currently account for 51% of ...
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17 February 2020 CapitaLand, a real estate company that operates more than 3,500 stores in Singapore, has unveiled a S$10m marketing assistance programme to support its retail partners cope with the impact of the coronavirus outbreak.