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27 April 2017 GLOBAL: An innovation for the LandCruiser 4x4 vehicle by Toyota, the Japanese car manufacturer, bringing emergency communications to the Australian outback, has won the Grand Prix in the 2017 WARC Innovation Awards.
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27 April 2017 NEW YORK: Mobile claimed more than half of digital advertising expenditure in the US last year, according to new figures from the Interactive Advertising Bureau (IAB).
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27 April 2017 NEW YORK: Microsoft, the technology giant, is tapping a bespoke digital pre-testing tool which helps ensure its advertising on this channel engages consumers and improves over time.
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27 April 2017 MOUNTAIN VIEW, CALIF: Brands risk endangering reputation and consumer trust if they fail to adopt stronger methods to protect consumer identities, as two thirds of UK and US consumers are concerned about how brands use their personal data, a new ...
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27 April 2017 TORONTO: Two thirds of big brands will increase online adspend in 2017-18 despite growing concerns around performance metrics and viewability, a new report finds.
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27 April 2017 LONDON: John Lewis has become feted for its Christmas advertising campaigns but the retailer has also observed that the festive period signals longer term shifts in behaviour, including increased use of smartphones for shopping online.
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27 April 2017 NEW DELHI: Though many marketers are worried about the impact of India's fast-approaching GST roll-out on consumer purchases, new research indicates ad spend may be boosted as a result.
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27 April 2017 SYDNEY: Video advertising viewability has, for the first time, overtaken display advertising in Australia, new figures show, but the industry is still a long way from solving the problem.
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26 April 2017 CAMBRIDGE, MA: Online retailers can boost conversion rates by delivering faster page load times and differences of even a few milliseconds can affect outcomes, new research suggests.
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26 April 2017 SEOUL: As China and Japan prepare for an extended holiday period next week, Korea's tourism and retail sectors are bracing for a downturn.
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26 April 2017 SINGAPORE: Digital transformation remains very much a work in progress for companies across Asia Pacific, according to new research which suggests that only around 17% are delivering a genuinely new digital experience.
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26 April 2017 NEW YORK: Bravo, the cable network, has seen beneficial effects from reaching consumers via video-on-demand (VOD) advertising with a higher degree of frequency than many marketers often assume is optimal.
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26 April 2017 LONDON: TV-led campaigns remain highly effective, intelligent use of data can deliver relevance and the inclusion of participatory elements aids recall and loyalty, according to a new WARC report.
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26 April 2017 LONDON: Eight in ten consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new study which advocates the use of a conversational approach.
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26 April 2017 GLOBAL: Becoming a successful global brand requires an understanding of local cultures, lifestyles and ideologies, according to two industry figures.
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26 April 2017 NEW YORK: Consumers who feel overwhelmed by ads and offers need to share more information about their preferences with advertisers, according to a professor at New York University's Stern School of Business.
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25 April 2017 MOUNTAIN VIEW, CA: Google, the internet giant, has announced that it is bringing the buying of television advertising into its ad tech platform to enable advertisers to run their video campaigns more easily and effectively.
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25 April 2017 GLOBAL: The percentage of consumers who prefer watching TV shows on television sets has halved in just one year, according to a new global survey, which claims that laptops and desktops have overtaken TVs as the preferred devices for watching TV ...
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25 April 2017 LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.
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25 April 2017 SINGAPORE: The ongoing urbanisation of Asia, combined with higher disposable incomes and heightened consumer interest in health products is boosting sales in the category, according to new research.
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25 April 2017 LONDON: The Guardian has joined The New York Times in deciding not to publish stories via Facebook Instant Articles just weeks after its chief executive said the platform's reach was worth it even if the financial returns were "woeful".
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25 April 2017 BEIJING/NEW YORK: Chinese fans are taking to crowdsourcing to raise funds to buy outdoor media in support of their favourite celebrities, with New York's Times Square being a popular location choice.
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25 April 2017 NEW YORK: Marketers may have to double their failure rate in order to consistently achieve meaningful innovation in an increasingly complex marketplace, a leading executive from Unilever has argued.
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25 April 2017 BEIJING: China's middle class is younger than that of other countries, with most relying exclusively on salaries generated in a few key sectors, according to new research.
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24 April 2017 NEW YORK: Merck, the pharma group, is pushing ahead into digital marketing despite the challenges of tight regulation and the need to transform long-standing mindsets.