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22 March 2019 Around two-thirds of consumers in the UK (63%) initially find it acceptable for websites to display ads in return for free access, but the proportion markedly declines once it is explained how their personal data may be used to serve target ads.
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22 March 2019 Lazada, the Alibaba-owned Southeast Asian e-commerce platform, has marked its seventh anniversary by announcing a series of products and services aimed at helping brands and vendors gain market share in the region.
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22 March 2019 TOMS, the shoe to coffee brand, is exploring new ways of getting across its ethical marketing message, having discovered “effective media buying with purpose attached”.
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22 March 2019 American consumers now enjoy more media options than ever and the boom in digital streaming means they are piecing together multiple services, yet the downside is that the sheer quantity of options can lead to frustration.
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22 March 2019 The retail sector in Vietnam is expected to record double-digit growth between 2019 and 2024, according to a new report that coincides with further upbeat projections delivered at a retail conference in Hanoi.
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22 March 2019 The marketing research industry needs a TV measurement standard that reflects the multiculturalism of the audience, the impact of genre, the use of technology and the influence of demographics, according to a paper in the Journal of Advertising ...
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21 March 2019 The viewability of TV ads is being questioned, as new research suggests that one-in-three ads on TV are not watched by anyone and there is a growing demand from TV industry executives for common standards for ad viewability across TV and video.
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21 March 2019 Collectively, online businesses are the biggest category of advertisers on TV in the UK, accounting for almost 15% of total spending via this channel in 2018 and 40% more than the next biggest category which is food.
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21 March 2019 Already a scam that cost companies $1.63 billion in 2018, the value of digital ad fraud is set to increase by 23% in 2019, according to a study.
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21 March 2019 China’s luxury market recorded growth of 20% in 2018 for the second year in a row, according to Bain & Company’s latest survey of the market, but a slowdown is now inevitable.
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21 March 2019 For the first time, the strength of the Google-Facebook duopoly is reducing the pool of ad money available to other online media owners, according to a new WARC report.
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21 March 2019 Instagram’s new Checkout feature – hit or miss for brands? Instagram will now let US users make purchases without having to leave its app, after picking 23 brands to test its new e-commerce model.
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20 March 2019 When it comes to TV, kids in India like domestically made shows and movies – and both, preferably, in their own language.
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20 March 2019 A relentless focus on short-term advertising is acting to the detriment of long-term brand building, according to the CEO of the Guardian Media Group.
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20 March 2019 Formula One’s approach to data has tended to focus on the cars, but the motorsport is now collecting location data from fans at events to help understand their behaviour and rethink aspects of the F1 offer.
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20 March 2019 The insights function needs to move centre stage within companies to perform a more strategic role where ‘intelligence capital’ is seen as an investment in future growth, according to Kantar.
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20 March 2019 Quartz, the news brand, is using chatbots and artificial intelligence as it seeks to personalise stories for its audience on a truly individual basis.
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20 March 2019 Brand trust in advertising agencies is deteriorating, as concerns over transparency continue to erode the long-term business partnerships.
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20 March 2019 Several major brands in New Zealand are reported to have withdrawn advertising from Google and Facebook, or are considering doing so, following the livestreaming of the massacre in Christchurch last week that left 50 people dead.
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19 March 2019 National Public Radio (NPR), the media organisation, is seeking to use sonic branding elements to make sure its content is recognisable whatever platform it appears on.
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19 March 2019 Despite complaints over a lack of transparency, programmatic is growing fast in Asia and marketing professionals need to be ready to explore its new frontiers, an industry figure says.
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19 March 2019 Most digital transformation initiatives are neither quick nor successful, and a key factor to making one work is involving senior management at an early stage, a WARC Best Practice paper advises.
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19 March 2019 “It’s show time”, declares Apple’s invite to a select group of content creators and Hollywood stars for an exclusive gathering next week in the tech giant’s home town of Cupertino, California.
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19 March 2019 As part of its efforts to address consumer privacy concerns, Google plans on doing more with less customer data, according to Prabhakar Raghavan, SVP, Ads & Commerce.
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19 March 2019 News UK, the news publisher, is aiming to bring some structure to the world of social media influencers with its new, full-service agency, The Fifth.