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21 May 2019 The struggle to turn a profit within India’s online food delivery sector is once again underlined as Ola and Uber are both reported to be scaling back marketing spend as well as customer incentives.
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21 May 2019 Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
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21 May 2019 Following the news that the Financial Times, the business newspaper title, has gained one million subscribers, the wider publishing industry is now witnessing the power that an engagement-focused membership model now holds and assessing where else ...
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21 May 2019 Preppy clothes brand Vineyard Vines is the latest brand to launch a limited-edition range for big-box US retailer Target.
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21 May 2019 Google has banned Huawei, the world’s second-biggest smartphone maker, from a number of updates to the Android operating system, which means new Huawei models will lose access to several Google apps.
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21 May 2019 Advertisers have less than half a second to make an impact among consumers on mobile, according to a study conducted by the Mobile Marketing Association (MMA).
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20 May 2019 Baidu, the tech firm often described as China’s equivalent of Google, last week posted its first-ever quarterly loss since going public in 2005, largely due to a slump in its advertising business.
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20 May 2019 McDonald’s, the global QSR, has used its popular Monopoly app, based on the board game, to optimise its digital advertising and drive footfall in Australian stores.
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20 May 2019 Brewing giant Anheuser-Busch InBev currently works with more than 50 ad agencies, but it has quietly developed its own in-house agency in the US to work across all its 42 brands.
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20 May 2019 Amazon, the world’s largest online retailer, is expanding its reach even further after making a substantial investment in Deliveroo, the UK-based food delivery start-up.
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20 May 2019 From Taobao to Tmall,com, Alibaba’s commercial activities are vast, but now the Chinese e-commerce giant is keen to highlight its philanthropic efforts, which extend globally.
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20 May 2019 Brands should not be afraid of making longer form content even as many digital platforms are pushing them towards shorter and shorter messages, Gary Vaynerchuk, CEO of VaynerMedia, has argued.
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17 May 2019 Amazon continues to top BrandZ’s Most Valuable Retailers rankings, but Chinese pure-plays are presenting some stiff competition.
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17 May 2019 Advertising alcoholic drinks is banned in India, but that has not stopped veteran rum producer Bacardi from building its brand by engaging audiences through the medium of independent music.
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17 May 2019 A brand activation campaign for OREO, the confectionery snack made by Mondelez International, has claimed the top prize at the 2019 ANA REGGIE Awards.
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17 May 2019 MG Motor, the iconic British automaker that is now owned by SAIC Motor of China, has unveiled what is being described as India’s first internet car, which comes with a host of smart technology features.
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17 May 2019 Bud Light, the beer owned by Anheuser-Busch InBev, has successfully engaged consumers through a storytelling formula inspired by “Game of Thrones”, HBO’s hit fantasy television series.
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17 May 2019 Brands worried about the prospect of their ads appearing on fake news sites may need to refine their programmatic strategies and allow for greater human oversight of campaigns, a paper in the Journal of Advertising Research (JAR) has argued.
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17 May 2019 Smells (and bad smells especially) are an emotive subject for consumers – and nowhere is that more evident than in washrooms, an often neglected part of the user experience in retail outlets.
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16 May 2019 Accenture Interactive, the marketing-focused arm of consulting firm Accenture, believes it stands apart from traditional holding companies in its organizational structure and its focus on acting as a cohesive “experience agency” for ...
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16 May 2019 Firmenich, the Swiss fragrance and flavour company, has developed a novel research use for VR, deploying it to useful effect in consumer tests for laundry detergent scents.
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16 May 2019 New ad formats coupled with ads running on its Discover feature mark a significant extension of Google’s advertising real estate and highlights the ongoing confluence of advertising and retail with search and social.
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16 May 2019 When it comes to free-to-air TV, Australians say news and reality shows rule, new research shows. A study by Roy Morgan found that news is the most watched genre, with 61% of Australians saying they watch it in any given week.
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16 May 2019 Indian children spend more time entertaining themselves on digital media than ever, a trend that the leading streaming platforms, hungry for new audiences, are keen to exploit.
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16 May 2019 No brand as yet owns the barbecue space in the UK, and it’s ripe for the taking, a new study suggests.