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15 October 2019 Samsung Electronics America, the electronics manufacturer, is focusing on marketing experiences as a powerful means of engaging consumers, especially millennials and members of Gen Z.
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15 October 2019 The appetite for podcasts continues to grow, but the latest hit – audio accompaniments to hit TV shows and movies – has opened up a huge new sub-genre.
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15 October 2019 With China a crucial market for global luxury, brands and retailers need to be alert to shifts in consumer behaviour; Jing Daily identified several trends from the recent Golden Week holiday.
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15 October 2019 The Financial Times’ digital ads strategy following the introduction of the General Data Protection Regulation appears to have been a formula for success, bringing about a healthy spike in programmatic ad revenue.
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15 October 2019 The rise of performance marketing and short-termism means that that today’s marketers often lack the necessary skills to address core marketing principles of brand building and creating long-term value, according to LEGO CMO Julia Goldin.
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14 October 2019 Levi Strauss, a company that has been in its founding family’s hands for most of its 166-year history, was derided as a “failed utopian management experiment” back in 1999 by Fortune magazine, but now it has a long-term strategy for investment.
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14 October 2019 Agritecture, a consultancy and content provider in the urban farming space, has developed a nuanced content strategy that has helped fuel its growth from a blog to a multi-faceted company.
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14 October 2019 The global marketing technology market grew 22% last year and is now valued at an estimated $121.5bn, according to a new report from WARC which also highlights an increased need for associated data skills.
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14 October 2019 Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
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14 October 2019 Netflix, the giant streaming firm with 152 million subscribers around the world, faces a serious commercial challenge from November 12th when Disney weighs into the world of streaming with its Disney Plus service.
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14 October 2019 With its national brand value reaching US$19.5 trillion, China is closing a gap behind leader the United States, according to the latest report by valuation consultancy Brand Finance.
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11 October 2019 Americans’ understanding of tech-related matters varies widely, but, most alarming, is that many people show a lack of knowledge when it comes to issues related to security and privacy, according to a new study.
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11 October 2019 Singapore has announced a total ban on advertisements of packaged drinks with very high sugar content, as part of an on-going bid to tackle diabetes, making it the first country in the world to do so.
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11 October 2019 Four in five small and medium businesses (SMBs) in Australia see marketing as a valuable tool but are struggling to balance the necessary investment against operational demands.
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11 October 2019 Neuroscience researchers must apply a new level of rigour to their work if the discipline is to reach its full potential in marketing, according to a paper in the Journal of Advertising Research (JAR).
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11 October 2019 Telecoms giant BT is set to launch a major marketing and branding campaign next week (October 18) as it admits right now the name “stands for nothing”.
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11 October 2019 Marketers need to take responsibility for every brand encounter, not only those that they control, says a leading industry figure who advocates share of experience as a more useful metric than the traditional share of voice.
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10 October 2019 DTC businesses are all about creating brands and growing them – and while there’s an understandable emphasis on performance marketing, the brand experience is ultimately a key factor in success or failure, says a marketer with experience of both ...
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10 October 2019 As concerns over the negative impacts of social media grow, young people appear to be taking a lead in cutting back on time spent online, and even deleting apps they feel most worried about.
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10 October 2019 Pepsi is to pull the plug on sales in Indonesia, it has announced in a long-anticipated move which comes as rival Coca-Cola plans to expand in the market.
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10 October 2019 The fallout from a tweet by the Houston Rockets basketball team’s general manager Daryl Morey in support of Hong Kong protesters appears to be growing, with potential implications for other foreign brands in China.
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10 October 2019 Dollar Shave Club, the direct-to-consumer grooming brand owned by Unilever, has enhanced its data capabilities so that it can operate in the most nimble, impactful way when it comes to tapping the power of this information stream.
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10 October 2019 Brands eyeing a slice of Vietnam’s growing consumer market will need to ensure they have a strong mobile strategy in place to leverage the spike in spending during the lead up to Tet.
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09 October 2019 Marketers need to double down on the growth agenda within their organisations and across the industry as a whole, according to Bob Liodice, CEO of the Association of National Advertisers (ANA).
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09 October 2019 Customers in APAC are becoming increasingly environmentally conscious, with growing expectations that the brands catering to them are environmentally responsible, from sourcing to packaging, according to a new study.