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26 April 2017 CAMBRIDGE, MA: Online retailers can boost conversion rates by delivering faster page load times and differences of even a few milliseconds can affect outcomes, new research suggests.
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26 April 2017 SEOUL: As China and Japan prepare for an extended holiday period next week, Korea's tourism and retail sectors are bracing for a downturn.
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26 April 2017 SINGAPORE: Digital transformation remains very much a work in progress for companies across Asia Pacific, according to new research which suggests that only around 17% are delivering a genuinely new digital experience.
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26 April 2017 NEW YORK: Bravo, the cable network, has seen beneficial effects from reaching consumers via video-on-demand (VOD) advertising with a higher degree of frequency than many marketers often assume is optimal.
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26 April 2017 LONDON: TV-led campaigns remain highly effective, intelligent use of data can deliver relevance and the inclusion of participatory elements aids recall and loyalty, according to a new WARC report.
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26 April 2017 LONDON: Eight in ten consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new study which advocates the use of a conversational approach.
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26 April 2017 GLOBAL: Becoming a successful global brand requires an understanding of local cultures, lifestyles and ideologies, according to two industry figures.
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26 April 2017 NEW YORK: Consumers who feel overwhelmed by ads and offers need to share more information about their preferences with advertisers, according to a professor at New York University's Stern School of Business.
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25 April 2017 MOUNTAIN VIEW, CA: Google, the internet giant, has announced that it is bringing the buying of television advertising into its ad tech platform to enable advertisers to run their video campaigns more easily and effectively.
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25 April 2017 GLOBAL: The percentage of consumers who prefer watching TV shows on television sets has halved in just one year, according to a new global survey, which claims that laptops and desktops have overtaken TVs as the preferred devices for watching TV ...
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25 April 2017 LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.
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25 April 2017 SINGAPORE: The ongoing urbanisation of Asia, combined with higher disposable incomes and heightened consumer interest in health products is boosting sales in the category, according to new research.
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25 April 2017 LONDON: The Guardian has joined The New York Times in deciding not to publish stories via Facebook Instant Articles just weeks after its chief executive said the platform's reach was worth it even if the financial returns were "woeful".
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25 April 2017 BEIJING/NEW YORK: Chinese fans are taking to crowdsourcing to raise funds to buy outdoor media in support of their favourite celebrities, with New York's Times Square being a popular location choice.
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25 April 2017 NEW YORK: Marketers may have to double their failure rate in order to consistently achieve meaningful innovation in an increasingly complex marketplace, a leading executive from Unilever has argued.
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25 April 2017 BEIJING: China's middle class is younger than that of other countries, with most relying exclusively on salaries generated in a few key sectors, according to new research.
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24 April 2017 NEW YORK: Merck, the pharma group, is pushing ahead into digital marketing despite the challenges of tight regulation and the need to transform long-standing mindsets.
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24 April 2017 SYDNEY: A blanket ban on gambling ads during live sports broadcasts is reportedly going to be considered by the Australian government this week, but new data suggests the move could cost TV networks more than $135m in lost revenue.
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24 April 2017 LOS ANGELES: Accenture Interactive, the digital marketing services group, believes the traditional relationship between clients and agencies is "out of date", offering opportunities for consultancies to expand their presence in this space.
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24 April 2017 LONDON: Pay TV providers are well aware of the threat posed by pirated TV streaming services, but their concern is likely to grow after a new survey found that almost 10% of UK consumers already have access to such platforms.
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24 April 2017 WASHINGTON DC: Celebrities and other influencers who post content on Instagram have been warned by US regulators that they must fully reveal their relationship when they promote products on behalf of brands.
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24 April 2017 LONDON/BRUSSELS: TV advertisers can identify the most relevant aspects of campaign impact and work more closely with media and creative agencies to improve effectiveness by using an ad impact model, according to an industry figure.
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24 April 2017 SINGAPORE: Although Amazon has delayed plans to enter the Southeast Asia region, local e-commerce firm Lazada has announced a partnership with two US companies, Netflix and Uber, to offer a membership package similar to Amazon's.
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21 April 2017 HO CHI MINH CITY: Two American brands, Maybelline and Ponds, are the most favoured cosmetic brands among Vietnamese women, according to a new study.
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21 April 2017 SYDNEY: Amazon, the e-commerce giant, has said it will expand its offering in Australia to include retail services with "low prices, vast selection, and fast delivery" later this year.