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24 May 2017 NEW YORK: American millennials are the first generation to plan for the future in terms of travel, dining out and exercise, rather than merely saving for retirement, according to new research.
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24 May 2017 LONDON: The shopping experience at Argos is undergoing a transformation under new ownership, and the UK retailer aims to achieve a similarly dramatic shift in consumer perceptions with its latest advertising.
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24 May 2017 BEIJING: Chinese e-commerce site JD.com has announced plans to build drones capable of carrying a one-tonne payload for long-distance deliveries.
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24 May 2017 SAN DIEGO: Advertisers in the US are looking to simplify their agency compensation practices, according to a new report which finds a shift away from the use of fees and incentives, in part because of transparency issues.
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24 May 2017 GLOBAL: BBDO Worldwide was the top agency network in the 2017 WARC 100 and its subsidiary creative agencies led the way in particular categories, according to a new sectoral analysis of the rankings.
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24 May 2017 NEW DELHI: Content marketing has always been a mainstay of the travel industry, but travel habits are changing and marketers must move with the times, according to a senior agency expert in the category.
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24 May 2017 TORONTO: Less than half of online advertising impressions meet the criteria of being "viewable and valid", according to new research from the Association of Canadian Advertisers (ACA) covering over 30 campaigns.
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24 May 2017 SYDNEY: Australian supermarkets are using product testing groups as a way to not only gain better feedback from shoppers, but to enhance pre-existing loyalty programs.
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24 May 2017 TORONTO: Technologies such as artificial intelligence threaten to make many traditional forms of market research redundant, according to a leading executive from Sqreem, an analytics firm.
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23 May 2017 GLOBAL: Brands that step out and espouse values risk being caught in the crossfire of 2017's polarised consumers, but Coca-Cola's new CEO, James Quincey, believes it is a risk worth taking.
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23 May 2017 MUMBAI: India's top-level cricket league may be the most lucrative in the world, but in an effort to pack as much branding as possible onto players, many advertisers are forgotten along the way.
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23 May 2017 LONDON/AMSTERDAM: Observations are not insights, a distinction marketers need to grasp in a world where proactive, actionable insights are becoming the source of true competitive advantage.
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23 May 2017 CHICAGO: Ford, the automaker, has successfully promoted its trucks through a partnership with the National Football League (NFL), which represents a good fit for the brand and can be activated in extremely diverse ways.
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23 May 2017 GLOBAL: Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end up losing out as new research shows their mobile sites take longer to load than most people are prepared to wait.
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23 May 2017 SHANGHAI: Chinese businesses are placing growing importance on brands, a new study says, as they look to move away from a focus on price and address the challenges posed by a consumer society and overseas expansion.
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23 May 2017 NEW YORK: Augmented Reality (AR) is set to reach 16.4% of the US population by 2019, driven by the high penetration of smartphones and the popularity of the Facebook and Snapchat apps, according to eMarketer.
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23 May 2017 HANGZHOU: Computing power and data will drive the future of retail, a senior executive at Alibaba, the world's biggest e-commerce site, has said.
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22 May 2017 LONDON: For the public and charity sectors, marketers can increase the long-term effects of a campaign by aligning with the expertise, exposure or the fame of a partner, an industry figure argues.
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22 May 2017 SAN FRANCISCO: Despite lingering concerns among publishers that their affiliate marketing revenue expectations have not been met, nearly nine-in-ten (86%) expect to maintain or increase their spend in the future, a new survey has found.
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22 May 2017 SHANGHAI: China is already the largest retail e-commerce market in the world, an observation reinforced by a new survey which reveals the extent to which Chinese consumers now rely on social media and new technology when purchasing.
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22 May 2017 NEW ORLEANS: United Airlines, the air carrier, is seeking to develop industry-leading policies and customer experiences in order to strengthen its brand following a recent crisis which saw a passenger being dragged from an overbooked flight.
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22 May 2017 NEW YORK/LONDON: The number of top US brands judged to be delivering outstanding customer experience has more than doubled since last year, a new study has revealed.
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22 May 2017 LONDON: Instagram, the image-sharing platform, has been rated the worst social media site in terms of its negative impact on young people's mental health in the UK.
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22 May 2017 SINGAPORE: Marketers must understand the diversity of mothers across Asia's many markets and not take a one-size-fits-all approach, according to a panel of client and agency-side experts.
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19 May 2017 BEIJING/SEATTLE: Tech giants in both Asia and America are entering the health space, as Alipay introduces free health insurance for users and US pharmacies feel the heat of a potential Amazon debut.