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28 February 2020 Amid all the worrying headlines about the global spread of coronavirus, a new report has some surprisingly upbeat findings about its impact on Chinese consumers, who remain optimistic, motivated and still ready to spend.
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28 February 2020 As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioural economics is that the framing can be more important than the messaging.
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28 February 2020 Audio ads would benefit from slowing down the delivery of speech instead of attempting to fit in as much information as possible at a rapid rate, according to a paper in the Journal of Advertising Research (JAR).
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28 February 2020 Market research is often more focused on what matters to the business than what matters to the customer – and therein lies a major problem for many businesses that profess to be customer-led, according to an industry figure.
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28 February 2020 NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers.
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28 February 2020 Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been experimenting with voice marketing for several years and the experience of using platforms like Amazon Alexa and Google Home has prompted the company to ...
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27 February 2020 Online ads will account for over half of a forecast $660bn global adspend for the first time this year – with the Alphabet/Facebook ‘duopoly’ taking 35 cents in every ad dollar, according to WARC Data, this despite the first growth for traditional ...
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27 February 2020 Four out of five brands in India expect to boost spending on influencer marketing in 2020, new research has found, with Instagram by far the most popular platform for marketers.
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27 February 2020 Research by the Harvard Business Review reveals senior marketing executives have suffered a significant decline in pay rates over the last 20 or so years – and the reason could all be down to IT.
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27 February 2020 Burger King’s counter-intuitive ‘Moldy Whopper’ campaign has divided opinion but CMO Fernando Machado is convinced that consumers understand it and that the brand is on the right track.
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27 February 2020 Almost half of UK consumers believe big brands only offer lip service with pledges to help battle climate change, a study shows.
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27 February 2020 Marketers have an important role to play during the current COVID-19 (coronavirus) crisis by driving a company’s response and recovery plan, says a risk expert.
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26 February 2020 Amazon, the online retailer, is introducing certain features similar to those found on social media to help brands engage in “conversations” with consumers.
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26 February 2020 German sportswear giant Puma says its association with Indian cricket star Virat Kohli led to 10% of its sales in that country in 2019, as it reported an overall 23% in revenue growth.
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26 February 2020 Instant messaging and live chat may appear to dominate communications these days, but email still counts as a marketing tool – especially if you’re over 45, according to a new analysis from the Data and Marketing Association (DMA).
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26 February 2020 Brands are being warned of a highly sophisticated and growing bot threat that generates fake browser data and fabricated URLs to steal advertisers’ media spend.
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26 February 2020 BBC World Service used multiple research projects to identify a “critical juncture” in TV news viewing in Pakistan, which led to a rethink of the brand’s YouTube strategy.
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26 February 2020 The influencer marketing industry is losing its authenticity, and brands need to engage with content creators differently to build enduring relationships, according to one DTC brand that now tries to avoid using the word influencer internally.
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25 February 2020 Wayfair, the online retailer, has yielded numerous advantages – from boosting efficiency to reducing costs – through enhancing its in-house marketing capabilities.
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25 February 2020 Voice assistants are increasingly changing the way Indians search for information via their mobiles, new research shows.
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25 February 2020 For the first time, an ad-verification solution has been deployed to independently measure the difference in viewability between programmatic in-game ads and traditional banner ads.
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25 February 2020 Ahead of the release from next week of the WARC Rankings 2020, based on the results from award shows tracked throughout 2019, WARC has introduced an Advisory Board to ensure the three Rankings – Creative 100, Media 100, Effective 100 – remain in ...
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25 February 2020 As a resurgent France tops the Six Nations table, rugby fans and sponsors could be looking at a different competition set-up in future as CVC Capital Partners is reported to be on the verge of taking a 14% share in the tournament.
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25 February 2020 Australians’ trust in four of society’s pillars – government, business, media and NGOs – has plummeted, research published in the latest Edelman Trust Barometer reveals.
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25 February 2020 Brands assets come in various forms but it is those visual assets owned by the brand itself that are most likely to be strongly linked to ‘effective branded attention’ in creative, new research suggests.