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19 July 2019 Social norms messaging is an effective tool to change behaviour, but new research in this area suggests that a focus on already changing behaviours can be even more powerful.
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19 July 2019 Brands are allocating ever higher budgets for influencer marketing, but a new study of Facebook-owned Instagram has found that huge sums are being lost to bots and other types of fraud, with India and Indonesia among the worst affected markets.
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19 July 2019 Netflix, the video-streaming service, revealed this week that it added far fewer new subscribers over the second quarter than it had expected, prompting at least one industry expert to warn that the company may be forced to ditch its ad-free model.
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19 July 2019 The Advertising Research Foundation (ARF) has cited finalists across 17 categories in the 25th-annual David Ogilvy Awards, the only American awards show that honors the research and analytic insights behind advertising campaigns.
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19 July 2019 Digital Cinema Media (DCM), the company responsible for selling 82% of cinema ads in the UK, has reported a 12% increase in year-on-year adspend in the first half of 2019 and that it expected “huge audiences” in the second half.
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19 July 2019 Wearable technology may present new opportunities for advertising matched with an individual’s emotions and dispositions, but privacy must be at the forefront of marketers’ thinking, an article in the Journal of Advertising Research ...
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18 July 2019 Future Consumer, the FMCG division of India’s Future Group, is aiming to have five Rs 1,000 crore food brands in its portfolio within five years, echoing the “power brands” approach previously taken by the likes of global giants ...
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18 July 2019 While marketers are conservative in their approach to allocating significant budgets to audio, there is an opportunity to increase programmatic audio spend if the sector can address concerns around measurement.
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18 July 2019 Taking a strong point of view can be a risk for a brand in today’s tumultuous environment, but sometimes it’s unavoidable – and that’s when an understanding of brand values comes into its own.
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18 July 2019 Mark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or entertainment giant Disney.
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18 July 2019 Marriott International, the hospitality company, has aimed to reinvent its approach to customer loyalty with a platform called “Bonvoy”.
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18 July 2019 In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but a new study highlights how management finds it difficult to keep creative teams energized and worries about attracting top-tier ...
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18 July 2019 More people are involved in the digital media investment decision-making process than ever, according to a report by marketing consultancy R3.
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17 July 2019 Political adspend on digital video is set to rise significantly between 2018 and 2020, according to figures from Cross Screen Media, a marketing analytics and software firm, and Advertising Analytics, the media intelligence provider.
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17 July 2019 The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.
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17 July 2019 Growing economic uncertainty, continued ambiguity over Brexit and additional risk through a change of political leadership in the UK are among the factors that stalled the growth of marketing budgets in the UK during the second quarter.
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17 July 2019 Amazon’s site-wide promotion, Prime Day, rewards members with big discounts and publishers from around the internet are capitalising on the affiliate marketing opportunity.
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17 July 2019 Senior executives from Diageo and Snap, as well as global agency leaders from digital and strategic roles, are joining the judging panel for the Effective Use of Tech category in the 2019 WARC Media Awards.
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17 July 2019 Voice-based marketing is set to receive a major push in India as marketers hope to net new, vernacular language-speaking digital consumers, and as Amazon adds a Hindi voice model to its developer kit.
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16 July 2019 There is “significant room” for brands to improve the consumer experience across Southeast Asia, particularly in the area of addressing needs, in the form of both current support and future expectations.
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16 July 2019 HP, the technology giant, has driven sales of its secure printers through the smart use of customer insights and leveraging the power of online video with a narrative content initiative entitled “The Wolf: True Alpha”.
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16 July 2019 TikTok, the viral video-sharing app owned by Chinese company ByteDance, is facing a fresh wave of calls for its services to be banned in India.
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16 July 2019 Seventy percent of Fortune 500 companies have a chief marketing officer, but the proportion is falling as businesses rethink the role, either scrapping it altogether or folding it into a new job title with a wider remit.
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16 July 2019 In recent years, governments and businesses have made effective use of social norms to persuade people to behave in a certain way, but messaging can become even more powerful with a deeper contextual understanding.
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16 July 2019 Market research business Kantar is set to flex its newfound spending power under Bain Capital’s ownership to invest in people and technology as well making its own acquisitions within the sector.