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17 January 2018 MENLO PARK, CA: Having spent a couple of years adding a host of new features to its Messenger app, Facebook plans on moving in the opposite direction in the coming year.
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17 January 2018 BEIJING: JD.com, one of China’s biggest online retailers, has introduced its own range of branded products in a move that not only follows Amazon’s lead but also reflects a broader shift in the country’s commercial culture.
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17 January 2018 SYDNEY: Australian media agencies have reported a record year of advertising expenditure in 2017, hitting A$7.11bn, an unexpected development given that the previous year included the Rio Olympics and a Federal election.
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17 January 2018 CAMBRIDGE, MA: Online data collection and use that run counter to the sort of behaviour one would expect in the real world can have a significant impact on purchase intent.
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17 January 2018 MIAMI/RIO DE JANEIRO: Procter & Gamble, the consumer packaged goods manufacturer, is drawing on a mix of “teamwork”, “transparency” and “common standards” as it seeks to deliver effective digital marketing in ...
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17 January 2018 LONDON: UK marketing budgets continued to expand in the final quarter of 2017, according to the latest IPA Bellwether Report, but they were growing at their slowest rate in two years.
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17 January 2018 BANGKOK: Asia’s kids are digitally-native consumer powerhouses, influencing their parent’s spending in the clothing, travel and household categories while also spending more than three hours a day online.
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17 January 2018 GLOBAL: Campaigns for confectionery brand M&M’s in Brazil, and The LEGO Batman Movie and Suzuki in the UK, are among the winners announced today in the Effective Use of Partnerships & Sponsorships category in the 2017 WARC Media ...
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16 January 2018 GLOBAL: Content should be a long-term play for brands, which ought also to be considering how they can best utilise data to make their campaigns more effective, according to a new WARC report.
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16 January 2018 MUMBAI: Recent decisions by the Indian government to relax rules around foreign direct investment and sourcing in the retail sector are expected to accelerate the growth of organised retail and to push its market share to 10% by 2020.
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16 January 2018 DETROIT, MI: Lifting a brand out of “irrelevance” in a market as big as the US doesn’t come cheap, as German car marque Volkswagen prepares to invest over $3bn to boost branding and launch a new sedan in an attempt to win over ...
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16 January 2018 SYDNEY: The majority of Australians now spend more time online than offline, as their consumption of digital entertainment content continues to increase, according to new data from Nielsen.
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16 January 2018 WASHINGTON, DC: New research suggests that one in six US adults now own a smart speaker in the style of Google’s Home or Amazon’s Echo, but, as Apple fans await the launch of the HomePod, there are questions about how many devices the ...
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16 January 2018 BEIJING/COPENHAGEN: Lego, the Danish toymaker, has announced a partnership with Tencent, owner of China’s WeChat and one of the biggest mobile games developers in the world, to jointly create online games and possibly a social network for ...
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16 January 2018 CHICAGO: United Airlines, the air carrier, believes that leveraging employee advocacy can effectively deliver multiple benefits for its brand.
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15 January 2018 LONDON/ADELAIDE: Big brands are not dying, brand loyalty to them is stable and younger consumers are not rejecting them, according to research from the Ehrenberg-Bass Institute.
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15 January 2018 SAN FRANCISCO: Facebook founder Mark Zuckerberg announced late last week that the platform will overhaul its news feed to prioritise posts from family and friends.
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15 January 2018 SHANGHAI: Marriott, the US hotel chain, has found itself at the receiving end of official Chinese anger after a Mandarin-language questionnaire emailed to its loyalty program customers listed Tibet and other territories as independent countries.
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15 January 2018 LAS VEGAS: Augmented reality should be the technology on which marketers place the highest priority coming out of CES, according to Shelly Palmer, CEO of The Palmer Group, a strategic advisory and creative-services firm.
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15 January 2018 LONDON: Cadbury, the UK chocolate brand owned by US giant Mondelez, is ditching its six-year-old “Free the Joy” marketing campaign to concentrate instead on messages that emphasise everyday moments of kindness and generosity.
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15 January 2018 GLOBAL: Global adspend growth is expected to increase to 3.6% in 2018, up from 3.1% in 2017, according to the latest estimates from Dentsu Aegis Network.
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15 January 2018 WASHINGTON DC: Only a minority (47%) of consumers in the US believe their news media do very or somewhat well in the accuracy of their reporting of political issues.
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12 January 2018 NEW YORK: Agencies have traditionally managed most of the communications problems facing brands, but John Deighton, of the Harvard Business School, believes that deeper, richer sources of information technology (IT) might redefine such basic ...
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12 January 2018 SAN FRANCISCO, CA: California’s latest health fad, ‘raw water’, is experiencing price increases following the publication of a New York Times article that has propelled the trend into prominence.
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12 January 2018 TAIPEI: Asian FMCG brands are able to outperform global ones thanks to their ability to react more quickly to changing consumer tastes and habits and to tap into shifts in local retail.