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25 May 2018 DETROIT: American consumers are far more satisfied with streaming services, such as Netflix and Amazon Prime Video, than they are with traditional cable and satellite TV providers, a new survey has revealed.
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25 May 2018 MUMBAI: Brands must keep pace with Indian consumers or risk becoming irrelevant, according to Harish Bijoor, the respected Indian branding consultant.
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25 May 2018 PARIS: It is almost a year since Publicis Groupe announced that it was working to create an AI-powered network to improve how its 80,000 employees operate, and now the world’s third-largest advertising company has provided more detail.
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25 May 2018 JAKARTA: Go-Jek, the Indonesian ride-hailing start-up that has Chinese tech giant Tencent as one of its backers, is ramping up its challenge to Singapore-based Grab with plans to expand into four new markets in Southeast Asia.
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25 May 2018 NEW YORK: Marketers must consider a new step on the path to purchase known as the “ultimate moment of truth” – or “UMOT” – according to a study published in the Journal of Advertising Research (JAR).
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25 May 2018 AMSTERDAM: UK food retailer Iceland, working with the PR specialist Weber Shandwick, has won the Platinum SABRE Award for Best In Show at the 2018 SABRE Awards EMEA, with #toocoolforplastics, a campaign that hit an important environmental ...
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25 May 2018 GLOBAL: The European Union’s General Data Protection Regulation (GDPR) comes into force today at the same time as a new global survey points to widespread support in some non-EU countries for its provisions to be adopted.
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24 May 2018 SHANGHAI: Baidu is by far the most used search engine in China, but eight in ten people use more than one search engine and e-commerce is emerging as a second battlefield for search, according to data from OMD China.
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24 May 2018 MILAN: On Device Research was among the winners in the IAB Europe Research Awards announced last night, picking up an award in the Brand Advertising Effectiveness category for its work assessing a campaign promoting the Google Pixel handset in the ...
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24 May 2018 NEW YORK: Accenture Interactive is launching a Programmatic Services practice which will add the planning, buying and management of programmatic campaigns to its previous offer of advice on bringing programmatic buying in house.
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24 May 2018 GLOBAL: A campaign by 22squared for the Ad Council has won the Grand Prix in the of the Effective Innovation category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness.
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24 May 2018 BALI: GO-JEK, one of Asia’s hottest homegrown brands, has not been afraid to rewrite the rule book on its path to more than 100 million orders every month, according to the company’s CMO.
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24 May 2018 MILAN: Digital advertising expenditure in Europe has doubled over the past five years, according to new data from IAB Europe, whose CEO has warned that the industry is at a crossroads.
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24 May 2018 GLOBAL: With the news that BuzzFeed has been trialling news broadcasting on the Amazon-owned platform Twitch, the gaming focus for which it became famous is giving way to a significant potential in a broader social video space.
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23 May 2018 NEW YORK: Two-thirds of brand marketers purchasing digital ads programmatically have moved all or some of that function in-house, according to new research.
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23 May 2018 SHANGHAI: In a time of unprecedented change, agencies in Asia need to rethink their own capabilities to keep up with consumers and clients in the digital era, a leading industry figure tells WARC.
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23 May 2018 NEW YORK: American Airlines, the air carrier, is taking a considered approach to potentially leveraging blockchain solutions, rather than being seduced by the latest shiny object in the technology toolkit.
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23 May 2018 GLOBAL: Visual search is rapidly becoming a mainstream proposition among younger consumers, and while associated ad products are not keeping pace the longer term holds out the promise of “visual commerce”, according to a new WARC ...
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23 May 2018 BOSTON: Pharmaceutical brands are typically failing to engage the valuable audience of consumers over 50 years old, according to research by AARP, an interest group focused on this demographic.
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23 May 2018 NEW YORK: The Digital Advertising Alliance (DAA) is attempting to throw some light on the murky world of online political advertising with the launch of a new initiative that includes guidance for political advertisers and a ...
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23 May 2018 LONDON: UK consumer awareness of GDPR has doubled in the past three months as their inboxes fill up with companies requesting permission to continue contacting them – and many are taking the chance to opt out, a new survey shows.
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23 May 2018 TOKYO: Following Sony’s seven-fold increase in profits year on year, the Japanese consumer electronics giant has signalled a new direction with its acquisition of EMI Music Publishing.
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23 May 2018 LONDON: Brits may be gloomy about the state of the economy and feeling the financial pinch but a majority prefer to splash out today rather than save for later, a new survey suggests.
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23 May 2018 SEOUL: The appliance-buying patterns of young Korean couples highlight how society is changing, with sales of traditional products flat while trendy gadgets are finding favour.
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22 May 2018 LONDON: Traditional voices of authority are beginning to fall away, as the modern football fan is connected to a wider array of fan-curated and fan-created perspectives on the game, but don’t yet discount the live game, a new report suggests.