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16 November 2018 Online marketplace eBay has launched a new advertising offer that promises to help advertisers deliver more impactful campaigns through improved shopper insights and influence.
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16 November 2018 Nissan was the first automaker out of the starting blocks last year when it was announced that women would be permitted to drive in the Kingdom of Saudi Arabia, but the brand’s strategy is based on a marathon not a sprint.
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16 November 2018 Data from analytics companies and academics suggests the key to consistently higher marketing return on investment (ROI) is synergy and taking a multichannel approach.
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16 November 2018 John Lewis, the UK department store, launched its traditional blockbuster Christmas ad yesterday, but new research from America suggests the quality of video ads is more important than budget, especially for small and medium-sized businesses.
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16 November 2018 Technology companies operating in China will be required to provide detailed logs of user activity and personal information to the authorities, under strict new rules that will come into force at the end of this month.
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16 November 2018 Marketers seeking to drive environmentally-friendly behaviors could benefit from understanding the role of “green guilt” and financial considerations, according to a study published in the Journal of Advertising Research (JAR).
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16 November 2018 Apple has overtaken Google to be named the most valuable brand in the US, according to new analysis from WPP and insights agency Kantar Millward Brown.
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15 November 2018 As the nation awaits the annual John Lewis opus, there are signs that UK retailers are taking a different advertising approach this year, eschewing blockbuster ads in favour of more direct appeals to get shoppers through their doors.
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15 November 2018 Wells Fargo, the financial services provider, has found that multicultural consumers have remained more supportive of its brand than the general market following a testing period for the company.
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15 November 2018 Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansion across multiple markets and category verticals, according to a senior executive at the company.
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15 November 2018 Campaigns from Fiat Chrysler Automobiles in the US, Big Bazaar in India and KFC in MENA are among the 20 brands that have been shortlisted for the Effective Use of Data category in the 2018 WARC Media Awards.
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15 November 2018 This year’s Singles’ Day shoppers showed they’re more than ready to use the latest tech if it means getting their hands on a bargain.
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15 November 2018 A new study of UK consumers shows that people of all ages are watching video in multiple formats – selecting the method of the moment to match their current needs.
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15 November 2018 Most marketers believe digital growth in advertising has come at the expense of the quality of creative, new research reveals.
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14 November 2018 Denny’s, the quick-service restaurant chain, took an unusual path to finding its purpose, but has been able to powerfully leverage this guiding principle for its brand.
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14 November 2018 Voice tech may still be a novelty for many, but it’s already having a big effect on millions of consumers’ media habits.
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14 November 2018 Fernando Machado, Global CMO of Burger King will chair the judging panel for the Effective Use of Brand Purpose category in the 2019 WARC Awards, a global search for next-generation marketing effectiveness.
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14 November 2018 Personalisation is not new but the potential enabled by digital technology means marketers need to think differently about it and about their planning processes and creative outputs, according to Oliver Feldwick, global head of innovation at ...
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14 November 2018 As the world becomes ever more connected, generational differences could become greater influencers than socioeconomic differences.
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14 November 2018 Rising nationalist sentiment in India and the cheap cost of data is behind the widespread sharing of fake news in the world’s largest democracy, a major study by the BBC has found.
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14 November 2018 Brands aren’t meeting the expectations of Australian consumers when it comes to customer experience, according to new research.
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13 November 2018 Tech that drives efficiency and ROI will be top of mind for chief marketing officers in 2019, new research shows.
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13 November 2018 As digital entertainment content booms both on desktop and mobile in India, industry players are having to navigate questions around statutory regulation, which has not been a major issue in this space until now.
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13 November 2018 FedEx, the courier and delivery service company, is adopting a more integrated, purpose-driven approach to its messaging in response to major changes taking place in the marketplace.
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13 November 2018 The Chinese online shopping fest known as Singles’ Day set a new record this year, raking in $30.7 billion (213.5 billion yuan) in just 24 hours.