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19 June 2019 How much we trust in a brand is right up there with price in influencing purchase decisions, according to new research, which suggests that only one third of consumers trust most of the brands they use or buy.
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19 June 2019 A new body, the Global Alliance for Responsible Media, aims to improve digital safety for internet users, at a time when consumers expect advertisers to be accountable for the content they appear alongside and brand safety is becoming ...
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19 June 2019 Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.
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19 June 2019 Despite the evidence that brand building helps create value over the long term, new research indicates that over half of business leaders – including 30% of senior-level marketers – rate their knowledge of brand building as average to ...
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19 June 2019 Carvaan, the radio product, found initial success by filling a gap in India’s music market for the over-50s, and is now building on that by targeting youth – but as purchasers rather than as users.
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19 June 2019 Social listening must be a key component of the Twitter playbook for brands, according to a study released by the digital platform at the 2019 Cannes Lions International Festival of Creativity.
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18 June 2019 Big global advertisers are increasingly satisfied with the performance of their response activity, but much more ambivalent about the effectiveness of their awareness messages, according to a new study.
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18 June 2019 FMCG giant Unilever has turned its gaze inwards as part of its ongoing campaign against stereotyping, with an exercise designed to jolt its top marketers into greater awareness of unwitting stereotyping and ‘Unstereotype Bootcamps’ to ...
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18 June 2019 AM/FM radio, the original electronic media, continues to win the hearts and minds of Americans, new research reveals.
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18 June 2019 “Going local” is now a core strategy for start-ups looking to reach the vast customer base outside major Indian cities – and that means using the right regional language.
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18 June 2019 Australia’s subscription video on demand (SVOD) market reached 10.2 million paying users this year, new figures show.
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18 June 2019 Mobile ordering is the future of QSR, according to the ECD behind Burger King’s Whopper Detour promotion that rocketed the burger chain’s ordering app to the top of the app download charts within a couple of days of its launch.
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17 June 2019 As the Cannes Lions International Festival of Creativity kicks off today, the growing value attached to creative effectiveness is evident in the 34% increase in entries to the Creative Effectiveness Lions, the only global benchmark of the ...
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17 June 2019 Heineken France has developed a way to address the particular issue that plagues all FMCG brands – the lack of a direct relationship or connection with their customers.
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17 June 2019 Most brands still don’t have audio guidelines, but the media landscape is changing and soon any audio logo will be better than none, an industry figure has claimed.
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17 June 2019 Many brands are still tilting their expenditure significantly towards incentives – such as price promotions – rather than advertising, a trend that frequently reflects a failure to keep pace with evolving consumer habits, but also ...
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17 June 2019 OPPO, the Chinese smartphone maker, sees Europe as essential to its global expansion ambitions and is leveraging sports sponsorship – including the current Cricket World Cup – as a central part of that aim.
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17 June 2019 Facebook is reportedly planning to launch a cryptocurrency with backing from a diverse range of firms, signalling a strategy that could see the social network become even more fundamental to the internet economy.
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14 June 2019 Millennials may have different motivations for supporting corporate social responsibility (CSR) efforts than older consumers, with important implications for advertising in this space, a study in the Journal of Advertising Research (JAR) has ...
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14 June 2019 The worldwide children’s digital advertising market is expected to grow by more than 20% per year between 2018 and 2021, by when it will be worth US$1.7bn, or the equivalent of 37% of all children’s advertising spend.
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14 June 2019 Print is no longer the primary consideration for Conde Nast’s portfolio of magazine brands as the publisher instead seeks to build out a “an ecosystem of consumer experiences” that can marry global cachet with local relevance.
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14 June 2019 Advertising spend in Asia-Pacific is forecast to grow by 4% to reach US$216bn in 2019, with the region expected to be the leading contributor to a global increase of 3.6%.
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14 June 2019 Sky, the European pay TV broadcaster, plans to double its spending on original programming as it seeks to ramp up its challenge to Netflix and Amazon, which currently dominate the UK video-on-demand market.
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14 June 2019 It has been recognised for some time that high street retailers are struggling to adapt to the rise of e-commerce in the UK and the US, but now new analysis has shown that Japan’s bricks-and-mortar sector is in trouble too.
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13 June 2019 The Australian subscription streaming market has grown by almost a third over the past 12 months and is on course to overhaul pay-TV’s market share within a couple of years, according to a new report.