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16 February 2018 LOS ANGELES: Snapchat, the image-sharing app with around 187m active daily users, is rolling out a new analytics tool that, for the first time, is expected to offer useful metrics for content creators.
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16 February 2018 SYDNEY: Australian media agency adspend declined 8.1% year-on-year to $425.3m in January 2018, according to new interim results from Standard Media Index (SMI).
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16 February 2018 NEW DELHI: It is estimated that India has around 430m internet users at present, but up to 80% of them still do not shop online, which means the potential for digital consumer spending is expected to more than double to $100bn by 2020.
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16 February 2018 BOSTON: Online consumer reviews inevitably include some that are negative and potentially damaging to a brand’s reputation, but new research has found that a swift response from management can actually boost average online ratings.
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16 February 2018 LONDON: The UK’s decision to leave the European Union could jeopardise up to £1bn of annual investment from international broadcasters, a new report has warned.
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16 February 2018 LONDON: Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than ads viewed on social media, according to a recent neurological study.
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16 February 2018 NEW YORK: Marketing researchers are yet to provide measurement standards that fully demonstrate the efficacy of branded content across TV and digital, according to a paper in the Journal of Advertising Research (JAR).
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15 February 2018 NEW YORK: Luxury brands need to invest in brand building if they are to address changes in consumer perceptions and desires, new research suggests.
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15 February 2018 LAS VEGAS: Univision, the media company, is leveraging the power of digital influencers to drive consumer engagement with content across traditional and online channels alike.
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15 February 2018 LONDON: HarrimanSteel, an independent creative agency, is to shut its London office after 19 years and move its operations to Amsterdam, citing the “dramatically shifting political scene” in the UK since the vote to leave the EU..
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15 February 2018 NEW YORK: New Balance, the sporting goods company, believes that reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer ...
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15 February 2018 LONDON: As companies scramble to prepare for GDPR – now less than 100 days away – a new study suggests that an important change in consumer attitudes to data and privacy is taking place.
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15 February 2018 NEW DEHLI: Innovation and a focus on the practicalities of oral health care have helped Colgate retain its position as India’s most trusted brand for the seventh year in a row.
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15 February 2018 SYDNEY: Twitter Australia is planning to significantly increase its use of video content in 2018, with a particular focus on live streaming, according to its managing director.
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15 February 2018 MOUNTAIN VIEW, CA: From today Google’s Chrome browser will block ads that fail to meet the standards set by the Coalition for Better Ads, a move welcomed by the World Federation of Advertisers.
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14 February 2018 PALM DESERT, CA: Significant transformation is required across the digital ecosystem to reflect new marketing realities, according to Scott Schiller, the incoming Chairman of the Interactive Advertising Bureau (IAB).
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14 February 2018 SYDNEY: Loyalty marketing and retargeting is no longer enough in the era of ‘mass personalisation’, according to a senior agency executive in Australia.
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14 February 2018 NEW YORK: One of the first online-only magazines, Salon, has unveiled a new feature on its site that will allow the publisher to find revenue even when a user has an ad blocker: by giving them the option to donate unused computing power “to ...
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14 February 2018 BEIJING: GSK has successfully tapped into e-commerce giant Alibaba’s data ecosystem to boost user growth of its Flixonase nasal spray treatment for hay fever.
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14 February 2018 HELSINKI: A premium packaging design has been the crucial element in the successful launch of Valio’s premium butter brand, which has exceeded all expectations in one European market and has done so without any marketing spend.
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14 February 2018 LONDON: Brands like Facebook, Twitter, and Airbnb successfully deliver on their stated purpose and their expression of a purpose, but new research says they are failing on other measures, including integrity.
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14 February 2018 NEW YORK: Anheuser-Busch InBev, the brewing giant, is shaping brand-building efforts for beers such as Budweiser using the “3Ps” of purpose, product and passion.
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14 February 2018 JAKARTA: The number of online shoppers in Indonesia grew by almost half last year, as the country continues to embrace digital channels, but new research suggests most are spending relatively little.
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13 February 2018 NEW YORK: The role of Russian trolls and bots in the 2016 US presidential election has been submitted as a case study to the Webby Awards as an example of an impactful and disruptive campaign.
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13 February 2018 PALM DESERT, CA: Casper, Tesla and Blue Apron are among the "direct brands" that demonstrate how the future may unfold across different product categories, according to a new study.