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27 May 2020 As demand for video games soared during lockdown in the US, gaming giants responded, competing for a slice of the action by spending $46.2 million in April this year – more than double the $21.4 million seen in January.
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27 May 2020 Online research methods are a practical alternative to the face-to-face variety in times of social distancing, but brands shouldn’t be tempted to stick with these post-pandemic as much is lost without the use of face-to-face research, a ...
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27 May 2020 An innovation campaign that fused a keen understanding of its target audience with a new take on the brand’s heritage has won the Grand Prix for Effective Innovation at the 2020 WARC Awards.
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27 May 2020 Auto sales in China grew 4.4% in April compared to the same month a year ago, to just over 2 million vehicles, for the first time in nearly two years.
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27 May 2020 Frozen food brand Birds Eye is working on a “comeback plan” for more normal times, including reviewing the brand’s messaging and media mix through the lens of how consumers are reacting to more challenging economic circumstances.
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27 May 2020 Superior logistics are the likely reason JD.com was able to outperform its rivals during China’s lockdown, say analysts.
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26 May 2020 Brands are commonly advised to continue to advertise during a recession, but there are different considerations during a health-induced recession caused by disease; System1’s Orlando Wood offers some advice in The WARC Guide.
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26 May 2020 Chipotle, the quick-service restaurant chain, has leveraged insights from its team of social media “culture hunters” in rapidly adapting to the challenges of COVID-19.
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26 May 2020 Japanese automotive manufacturer Nissan has had to shift from its heavy reliance on brick-and-mortar to online thanks to COVID-19 lockdowns across many markets, but it expects the steps it is taking now will pay dividends offline post-pandemic.
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26 May 2020 It’s easy to forget that Google is a company run by people, many of them newly remote, rather than just a self-sustaining fact of life – a new interview with the CEO Google and Alphabet, Sundar Pichai, sheds light on the company’s way of coping.
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25 May 2020 Despite the coronavirus crisis, people haven’t lost the ability to laugh – and advertisers might consider using some well-judged humour in their marketing campaigns in the months ahead, according to The WARC Guide.
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25 May 2020 The coronavirus, lockdown and recession have meant that not only is much the world spending less, but people are also re-evaluating what contributes to their wellbeing – brands need to respond accordingly, says a senior strategist.
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25 May 2020 Nestlé, the Swiss food and drinks giant which has been operating in China for more than 30 years, is undeterred by the economic upheaval caused by COVID-19 and intends to expand its presence in some key consumer segments.
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25 May 2020 Restrictions imposed to tackle the COVID-19 pandemic has forced millions of people to work and shop from their homes, so it is concerning that a new survey has found 40% of APAC consumers have reported breaches of their personal data by someone who ...
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22 May 2020 Mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of 2020, according to PubMatic.
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22 May 2020 Klarna, the Swedish fintech that specialises in buy-now, pay-later flexible options, launched in Australia at the end of January just as the Covid-19 pandemic was spreading across APAC, yet – undaunted – the company has continued to build its brand ...
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22 May 2020 Chinese e-commerce giant Alibaba will invest RMB10bn (US$1.4bn) this year on building up its artificial intelligence and Internet of Things (IoT) capabilities that will be centred around its smart speaker Tmall Genie.
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22 May 2020 As The New York Times announces a shift from the use of third-party to first-party data, smaller publishers are having to consider how they can best navigate a cookieless future.
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21 May 2020 The organisations best-placed will to survive the current challenging times will be those which get close to customers and are able to adapt to changing priorities before it’s too late, says Laura Hurst in The WARC Guide.
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21 May 2020 Marketers seeking to understand the evolution of buying habits under lockdown may benefit from mapping these behaviours against Abraham Maslow’s “hierarchy of needs”, an iconic psychological model of motivations.
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21 May 2020 Advertisers in India have shifted media budgets to OTT channels in tandem with the spike in media consumption since lockdown measures were put in place on 25 March.
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21 May 2020 After an initial spike in news consumption during the COVID-19 crisis, more people in the UK now say they are trying to avoid the news – the most common reason being worries about the effect on their mood.
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21 May 2020 Senior figures from HSBC, Lazada, McCann, Ogilvy, TBWA\HAKUHODO and VCCP are among those completing the jury line-up for the WARC Prize for Asian Strategy.
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21 May 2020 Businesses big and very small can now set up an online store to sell their products on Facebook and Instagram, and with no fee.
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20 May 2020 The role of the Chief Marketing Officer is alive and well and will stay that way in the future – but it’s in for some major changes, concludes a new study from the World Federation of Advertisers (WFA).