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26 May 2020 Brands are commonly advised to continue to advertise during a recession, but there are different considerations during a health-induced recession caused by disease; System1’s Orlando Wood offers some advice in The WARC Guide.
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26 May 2020 Chipotle, the quick-service restaurant chain, has leveraged insights from its team of social media “culture hunters” in rapidly adapting to the challenges of COVID-19.
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26 May 2020 Japanese automotive manufacturer Nissan has had to shift from its heavy reliance on brick-and-mortar to online thanks to COVID-19 lockdowns across many markets, but it expects the steps it is taking now will pay dividends offline post-pandemic.
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26 May 2020 It’s easy to forget that Google is a company run by people, many of them newly remote, rather than just a self-sustaining fact of life – a new interview with the CEO Google and Alphabet, Sundar Pichai, sheds light on the company’s way of coping.
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25 May 2020 Despite the coronavirus crisis, people haven’t lost the ability to laugh – and advertisers might consider using some well-judged humour in their marketing campaigns in the months ahead, according to The WARC Guide.
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25 May 2020 The coronavirus, lockdown and recession have meant that not only is much the world spending less, but people are also re-evaluating what contributes to their wellbeing – brands need to respond accordingly, says a senior strategist.
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25 May 2020 Nestlé, the Swiss food and drinks giant which has been operating in China for more than 30 years, is undeterred by the economic upheaval caused by COVID-19 and intends to expand its presence in some key consumer segments.
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25 May 2020 Restrictions imposed to tackle the COVID-19 pandemic has forced millions of people to work and shop from their homes, so it is concerning that a new survey has found 40% of APAC consumers have reported breaches of their personal data by someone who ...
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22 May 2020 Mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of 2020, according to PubMatic.
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22 May 2020 Klarna, the Swedish fintech that specialises in buy-now, pay-later flexible options, launched in Australia at the end of January just as the Covid-19 pandemic was spreading across APAC, yet – undaunted – the company has continued to build its brand ...
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22 May 2020 Chinese e-commerce giant Alibaba will invest RMB10bn (US$1.4bn) this year on building up its artificial intelligence and Internet of Things (IoT) capabilities that will be centred around its smart speaker Tmall Genie.
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22 May 2020 As The New York Times announces a shift from the use of third-party to first-party data, smaller publishers are having to consider how they can best navigate a cookieless future.
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21 May 2020 The organisations best-placed will to survive the current challenging times will be those which get close to customers and are able to adapt to changing priorities before it’s too late, says Laura Hurst in The WARC Guide.
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21 May 2020 Marketers seeking to understand the evolution of buying habits under lockdown may benefit from mapping these behaviours against Abraham Maslow’s “hierarchy of needs”, an iconic psychological model of motivations.
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21 May 2020 Advertisers in India have shifted media budgets to OTT channels in tandem with the spike in media consumption since lockdown measures were put in place on 25 March.
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21 May 2020 After an initial spike in news consumption during the COVID-19 crisis, more people in the UK now say they are trying to avoid the news – the most common reason being worries about the effect on their mood.
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21 May 2020 Senior figures from HSBC, Lazada, McCann, Ogilvy, TBWA\HAKUHODO and VCCP are among those completing the jury line-up for the WARC Prize for Asian Strategy.
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21 May 2020 Businesses big and very small can now set up an online store to sell their products on Facebook and Instagram, and with no fee.
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20 May 2020 The role of the Chief Marketing Officer is alive and well and will stay that way in the future – but it’s in for some major changes, concludes a new study from the World Federation of Advertisers (WFA).
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20 May 2020 China’s retailers, big and small, focused on selling online out of necessity during the COVID-19 crisis – and livestreaming of content to sell goods proved a huge success.
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20 May 2020 Sometimes recessions and hardships are where challenger brands are made; Nick Geoghegan of eatbigfish explains how in The WARC Guide.
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20 May 2020 Radio ads heard in the car on the way to the supermarket have a significant effect on purchasing intentions, according to new research on FMCG advertising.
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20 May 2020 WARC today launches the 2020 WARC Media Awards, with executives from L’Oréal, Carbon, Direct Line Group and Tesco chairing the juries in the four categories that comprise the global awards scheme that rewards communications planning which has made ...
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20 May 2020 Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).
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19 May 2020 US army recruiters, prevented from face-to-face contact with prospective soldiers because of the COVID-19 pandemic, have deployed a new specialist squad to take the recruitment process online – by fighting in Call Of Duty (COD) tournaments.