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15 February 2019 Ikea, the world’s largest furniture retailer, is finalising details on its first test of selling on third-party e-commerce sites, such as Amazon or China’s Alibaba, as part of a wider transformation plan.
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15 February 2019 Google, the technology and media giant, has announced plans to invest at least $13bn this year on data centers and offices across the US, in a move that potentially could make it harder for rivals and agencies to recruit and retain digital talent.
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15 February 2019 Marketing-mix models face a variety of challenges in achieving true accuracy, including the prevalence of walled gardens and the challenges posed by social media, a paper in the Journal of Advertising Research (JAR) has argued.
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15 February 2019 Entirely unstaffed convenience stores have become a realistic possibility in Japan after the country’s Ministry of Economy, Trade and Industry (METI) announced the success of a pilot project that involved many of Japan’s leading ...
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15 February 2019 With banner ad blindness at an all-time high, there is great potential for native ads to deliver a better experience for consumers and more effective results for advertisers – and Verizon is responding accordingly.
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15 February 2019 Indonesia’s rapidly growing e-payments market is currently dominated by Go-Jek and Ovo, which is part-owned by Singapore-based Grab, but now a number of state-owned enterprises are joining forces to launch their own mobile payment service.
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14 February 2019 Asia’s influencers frequently offer a bracing contrast to the conformity of mainstream media, but the dash by brands to take advantage of this has resulted in the beginnings of a backlash, according to one agency observer.
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14 February 2019 Inclusive sizing for women is gaining traction in the world of fashion, and retailers who fail to respond to the trend risk going the way of the ark, industry observers say.
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14 February 2019 Advertisers’ hunt for media talent has switched away from agencies and is now focused far more in-house, a new study has found.
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14 February 2019 Dating app Tinder has tapped into the diversity of its user base to successfully drive differentiation and app downloads – winning a SABRE Award in the process.
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14 February 2019 Heineken is the latest brewer to feel the benefits of investment in low and no-alcohol (LNA) beers, which have helped the Dutch giant register its best volume sales performance in a decade.
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14 February 2019 The digital ecosystem has transformed from a world of banners and video ads to an arena for building direct-to-consumer brands and creating more tangible value, according to Randall Rothenberg, chief executive of the Interactive Advertising Bureau ...
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14 February 2019 A quarter of Malaysian consumers (25%) are using modified TV set-top boxes to watch pirated content, research by the Asia Video Industry Association (AVIA) has found.
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13 February 2019 A state regulator should be appointed to supervise the quality of news output from tech groups such as Google and Facebook, a major UK government report concludes.
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13 February 2019 Fast-food giant KFC has emerged as the standout sponsorship winner of Australia’s Big Bash League (BBL), new research finds.
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13 February 2019 Fashion brands could achieve heightened consumer engagement and loyalty through using technologies like Bluetooth and mobile apps to give each item of clothing a digital component – an approach that has been tested by Tommy Hilfiger.
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13 February 2019 A blockchain pilot program focused on providing brands with greater transparency around digital advertising has reported a significant lift in performance when optimized against programmatic discrepancies.
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13 February 2019 Everything digital may usually be associated with the young, but it turns out that middle-aged Chinese travellers who headed abroad were the biggest users of mobiles to make purchases this Lunar New Year.
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13 February 2019 DTC brands are changing traditional consumer-brand dynamics and forcing creative agencies and legacy brands to re-evaluate how they operate, but each side can usefully learn from the other, say two industry figures.
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12 February 2019 An overwhelming majority of Australians believe some local news is losing credibility as government and media owners increasingly set the news agenda, BBC research shows.
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12 February 2019 Project Brand Integrity is a new initiative launching today which aims to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe.
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12 February 2019 Two new reports have revealed just how bleak the prospects are for high street retailers in the UK as they catalogue a record number of store closures and job losses.
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12 February 2019 Asia-Pacific is increasingly the focus for the travel-beauty retail sector as the region experiences some spectacular sales growth.
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12 February 2019 A major study from the Interactive Advertising Bureau (IAB) has revealed the 250 direct-to-consumer brands – or DTCs – it says are the most disruptive in the retail marketplace.
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12 February 2019 FabFitFun, a direct-to-consumer service that delivers seasonal boxes to customers, has successfully leveraged the power of large numbers of influencers in order to connect with its target audience.