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17 July 2019 Political adspend on digital video is set to rise significantly between 2018 and 2020, according to figures from Cross Screen Media, a marketing analytics and software firm, and Advertising Analytics, the media intelligence provider.
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17 July 2019 The roll-out of 5G technology will enable brands to create experiences that “merge” the physical and virtual worlds in increasingly powerful ways, a leading executive from Qualcomm, the chip manufacturer, has argued.
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17 July 2019 Growing economic uncertainty, continued ambiguity over Brexit and additional risk through a change of political leadership in the UK are among the factors that stalled the growth of marketing budgets in the UK during the second quarter.
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17 July 2019 Amazon’s site-wide promotion, Prime Day, rewards members with big discounts and publishers from around the internet are capitalising on the affiliate marketing opportunity.
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17 July 2019 Senior executives from Diageo and Snap, as well as global agency leaders from digital and strategic roles, are joining the judging panel for the Effective Use of Tech category in the 2019 WARC Media Awards.
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17 July 2019 Voice-based marketing is set to receive a major push in India as marketers hope to net new, vernacular language-speaking digital consumers, and as Amazon adds a Hindi voice model to its developer kit.
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16 July 2019 There is “significant room” for brands to improve the consumer experience across Southeast Asia, particularly in the area of addressing needs, in the form of both current support and future expectations.
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16 July 2019 HP, the technology giant, has driven sales of its secure printers through the smart use of customer insights and leveraging the power of online video with a narrative content initiative entitled “The Wolf: True Alpha”.
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16 July 2019 TikTok, the viral video-sharing app owned by Chinese company ByteDance, is facing a fresh wave of calls for its services to be banned in India.
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16 July 2019 Seventy percent of Fortune 500 companies have a chief marketing officer, but the proportion is falling as businesses rethink the role, either scrapping it altogether or folding it into a new job title with a wider remit.
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16 July 2019 In recent years, governments and businesses have made effective use of social norms to persuade people to behave in a certain way, but messaging can become even more powerful with a deeper contextual understanding.
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16 July 2019 Market research business Kantar is set to flex its newfound spending power under Bain Capital’s ownership to invest in people and technology as well making its own acquisitions within the sector.
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15 July 2019 Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications and consumer profiling, may finally be hitting its tipping point.
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15 July 2019 Visual-bookmarking platform Pinterest has launched an office in Singapore to boost its presence in the region.
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15 July 2019 Facebook has updated its “Why am I seeing this ad?” tool to provide users with greater transparency and control over the ads they are shown as well as the reasons they are targeted.
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15 July 2019 Global marketers should pay the same level of attention to the visuals they use in local markets as they do to their targeting decisions, according to an image specialist.
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15 July 2019 Public concern about how big tech companies approach the privacy of their users heightened last week after it emerged that Google employs contractors to listen in to recordings made by the company’s AI voice assistant.
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12 July 2019 Movies that are targeted primarily at black audiences could also be promoted more extensively to different groups of consumers, a paper in the Journal of Advertising Research (JAR) has suggested.
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12 July 2019 Music streaming service Spotify has launched a simplified version of its main app in 36 markets across Asia, Latin America, the Middle East and Africa.
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12 July 2019 Direct-to-consumer brands are growing in popularity, but they often find they rely on Google and other tech giants to reach new customers – an unsatisfactory arrangement that former AOL CEO Tim Armstrong seeks to resolve with a new venture.
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12 July 2019 China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
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12 July 2019 The Body Shop, the health and beauty manufacturer and retailer, is making activism a core part of its business – extending all the way from marketing messages to the commercial brand proposition.
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12 July 2019 Spotify continues to dominate the global music streaming industry, but Amazon is gaining momentum, adding subscribers to its own music streaming service at a faster rate than its rivals, which also include Apple and Google.
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11 July 2019 The coffee category is growing in traditionally tea-drinking India, as brands move into a space of younger consumers finding their beverage of choice.
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11 July 2019 Unilever, the consumer goods manufacturer, found an innovative way to challenge stereotypes by asking several of its marketers, as well as agency representatives, to take DNA tests and explore their own genetic heritage.