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30/09/2020 New research sheds light on how the most successful marketing campaigns work on the social media platform TikTok.
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30/09/2020 For all that the pandemic has alarmed consumers and businesses, it has also created new opportunities for brands to build engagement and trust via digital means; for wellness brand WW that has meant accelerating a digital transformation that was ...
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30/09/2020 As consumers spend more time at home exploring virtual game worlds, brands need to reconnect and integrate in new digital environments.
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30/09/2020 Fintechs like Monzo, Revolut and Starling are best known for their consumer offerings, but a new report shows the progress digital-first banks are making among business customers, while also sketching their limitations.
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30/09/2020 The challenge of the COVID-19 pandemic has proved to be a defining period for a number of Vietnam’s domestic brands, according to Campaign Asia.
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30/09/2020 Even amid the turmoil in consumers’ lives, many of the rules of brand growth as espoused by Byron Sharp remain in place; a recent Morning Consult study highlights the role of Brand Love.
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30/09/2020 Online retailer Ocado is the UK’s fastest growing brand according to a new BrandZ report which records a 63% increase in brand value over the past year, reflecting the impact of the pandemic on consumer shopping habits.
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29/09/2020 Consumer priorities in the grocery category are changing to reflect new realities as the financial implications of pandemic and recession begin to hit; understanding “macro shopper mindsets” can help marketers plan for an uncertain future.
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29/09/2020 The emphasis of FMCG spending in India is changing, while the willingness of Indian consumers to spend on luxury and entertainment will be limited by financial and safety factors, according to the fifth edition of Nielsen’s COVID-19 Evolving ...
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29/09/2020 Fandom is a A$4.3bn industry in Australia, with the average fan spending more than A$900 every year, according to Toby Boon, director of strategy, insight and effectiveness at Powered by Nine.
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29/09/2020 Around a third of e-commerce companies say they have no plans to launch marketing campaigns during peak season this year.
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29/09/2020 More Singaporeans are concerned about the economy than health threats during the COVID-19 pandemic, according to a newly launched Anxiety Index by Wunderman Thompson Singapore.
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29/09/2020 A UK-government-backed campaign is to be launched this autumn aimed at profiling some of the country’s leading advertising and marketing brands.
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29/09/2020 Nike, the sporting goods manufacturer, believes the “consumer shift toward digital is here to stay” having seen this channel move three years ahead of the progress schedule it had expected before the COVID-19 pandemic arose.
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28/09/2020 COVID-19 and recession mean the next 18-24 months will be a difficult time in which resilience planning will be essential for businesses everywhere; a new white paper from WGSN sets out what marketers need to know.  The Value Shift, from WGSN, ...
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28/09/2020 Luxury brands and fashion retailers in Hong Kong have taken a battering this year as a combination of COVID-19 and political tensions with mainland China have kept high-spending tourists away, but the question is whether they can recoup their ...
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28/09/2020 A new report into local and regional European press highlights some of the new fundamentals of the news business, and how to balance advertising and direct reader revenue.
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28/09/2020 Marc Pritchard, the chief brand officer at consumer packaged goods manufacturer Procter & Gamble, has set a deadline of September 2021 for a “transparent and level” form of cross-platform measurement.
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28/09/2020 Apple, Google and, more recently, Spotify may dominate the podcast market, but smaller media groups, even those in niche markets like Norway, are experimenting with podcasts to drive subscribers and ultimately generate more ad revenue.
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28/09/2020 The hard-hit travel sector has started exploring digital tourism experiences but marketers doing so need to consider the mindset or reason for travel rather than traveller types or specific audiences.
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25/09/2020 Media owners must find a sweet spot in the balance between reader and advertiser revenue to be able to absorb market shocks and Bloomberg Media believes it is getting closer to that optimal business model.
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25/09/2020 COVID-19 is changing how CMOs view the customer experience, with their focus now moving beyond the simple elimination of pain points to build differentiation and delight.
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25/09/2020 The news cycle related to COVID-19 no longer influences trends on the FMCG market in Southeast Asia. Instead, new socio-economic and behavioural patterns are shaping the future state of the industry, according to a study by Nielsen.
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25/09/2020 After a huge fall off in road traffic during India’s lockdown, new data suggests travel times are rapidly approaching normal once more, and are “close to peak time”, so making the case for OOH advertising.
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25/09/2020 Advertising is particularly effective in pharma categories where pricing is shaped by a “leader” and a “follower” brand dynamic, according to a study in the Journal of Advertising Research (JAR).