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16 September 2019 Concern about sharing personal data remains high in both the US (80%) and the UK (74%), yet three in four consumers in both countries would be likely to share personal data if they understood the information was stored safely and securely.
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16 September 2019 YouTube has found itself in hot water again after a BBC investigation found that some household-name brands, including Kraft Heinz and Samsung, have unwittingly run ads alongside videos promoting fake or misleading cancer cures.
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16 September 2019 Australians spend more time viewing mobile web display ads than consumers in any other major global market, according to a new report that also notes the risk to brands from advertising online in Australia is one of the lowest in the world.
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16 September 2019 WhatsApp, the messaging service owned by Facebook, has a strong user base of 68.1 million people in its home market of the US, but this figure is dwarfed by its 340 million users in India, which is WhatsApp’s biggest market by far.
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16 September 2019 Many marketers are not sufficiently prepared for the challenges likely to be presented by the California Consumer Privacy Act (CCPA), according to Dan Jaffe, the Association of National Advertisers’ (ANA) group EVP/government relations.
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13 September 2019 The Athletic, the digital sports news organisation, has applied an ad-free subscription model since it was founded in Chicago in 2016, but now it is about to launch an ad-supported podcast entirely outside of the site’s paywall.
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13 September 2019 Print ads that include a company’s founder or chief executive can be more effective than alternatives that feature celebrities if they leverage the right approach, according to a paper in the Journal of Advertising Research (JAR).
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13 September 2019 Sir Martin Sorrell, executive chairman of S4 Capital, has suggested that a post-Brexit, tax-light and regulation-light UK should be a natural home for the likes of Google.
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13 September 2019 Yahoo Japan has agreed to take a majority stake in online fashion retailer Zozo in a move expected to ramp up Yahoo’s e-commerce rivalry with Amazon and Rakuten.
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13 September 2019 When it comes to the effective use of content, a new study advises brands to strike a balance between appealing to the emotional needs of consumers while also sharing relevant information to influence their purchasing decisions.
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13 September 2019 The buyer life cycle is the process by which a consumer decides to buy a brand. There is no one-size fits all: big brands will differ from small brands, status matters, categories vary.
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13 September 2019 Media brands have become too fixated on subscription models, according to the head of Germany’s ProSiebenSat.1, but he still plans on launching a subscription version of the company’s new Joyn app.
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12 September 2019 The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content ...
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12 September 2019 Across Sinopec’s own convenience stores at approximately 27,000 gas stations in China is a new coffee brand called EasyJet, part of a category-expansion move by the state-owned refining, gas and petrochemical conglomerate.
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12 September 2019 When it comes to word of mouth, brands have been quick to focus on online engagement via social media and to then assume offline conversations are the same – but research shows brand conversations across different channels have almost no ...
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12 September 2019 The Singapore Tourism Board (STB) has announced new incentives and partnerships to benefit from opportunities in the Meetings, Incentives, Conventions and Exhibitions (MICE) sector.
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12 September 2019 UK consumers are watching less TV than before but they are viewing more of it on different platforms and showing an enthusiastic appetite for SVOD in particular, according to new Touchpoints data from the IPA.
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12 September 2019 Sephora, the beauty retailer, created significant buzz around its expanding influencer roster by directly involving the followers of these online mavens in the recruitment process.
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12 September 2019 With its latest iPhone event, Apple made headlines less for its flagship device as for its new willingness to undercut, bundle, and price competitively.
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11 September 2019 New content strategies, novel ways of driving footfall, real stories and a focus on the next generation of parents are among the marketing trends that are proving successful in the MENA region according to a new WARC report.
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11 September 2019 Native advertising is a demonstrably effective channel for brands that leverages trust in the news organisation’s reputation and voice, but a new report finds that the imbalance in negotiating power between client and publisher is creating a ...
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11 September 2019 When a brand owner is also a professional gambler, there are interesting new directions open to the marketing team, and The Museum of Old and New Art (MONA) in Hobart has exploited these to the full.
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11 September 2019 Awareness about voice assistant devices is fast growing in India but its usage, is still limited to basic tasks, according to a new report by Isobar India.
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11 September 2019 Five more Australian brands have signed up with Chinese e-commerce platform Aomaijia, using the marketplace to access to 30 million potential customers in China.
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11 September 2019 Target, the retailer, is using media insight and strategy as a means of achieving brand differentiation among consumers, an effort driven in large part by Roundel, the company’s in-house media unit.