News & Opinion

Sign up for daily news

News
25 April 2019 Agencies need to shift their strategic approach from “marketing” to “mattering”, a transformation based on meaningful relationships, compelling experiences, and other ways of building deep connections to individuals.
News
25 April 2019 Gaming is big business in China – the video gaming market is four times bigger than the movie industry – but recent regulatory interventions have the potential to reshape the environment.
News
25 April 2019 Podcast advertising is set to double over the next three years but the market is being constrained by a range of factors that will need to be addressed, according to a new WARC study.
News
25 April 2019 La Liga, Spain’s top-flight football league, is quietly making inroads across Asia, where its ambition is to become fans’ league of choice after their own domestic league.
News
25 April 2019 Many businesses believe that membership and subscription models will be crucial to future growth but two new reports indicate that most are a long way from harnessing their potential.
News
25 April 2019 Brands seeking to grab consumer interest on mobile should think about the very first moments of attention when the device is unlocked, a new report suggests.
News
24 April 2019 Campaigns for Absolut Vodka from Slovakia, Nippon Paint from Malaysia and the Louvre Abu Dhabi are among the 20 that have been shortlisted for the WARC Awards’ Effective Use of Brand Purpose category.
News
24 April 2019 The US Open Tennis Championships took the difficult step of replacing its long-standing logo, but found that introducing a new insignia better served its brand in a variety of ways.
News
24 April 2019 The Lok Sabha elections are proving a good time for advertising and marketing in India, as political parties invest in every available channel in search of voter support and as media owners and brands latch onto the democratic process for a range ...
News
24 April 2019 Juul Labs, the popular US e-cigarette company, is planning an expansion in the UK by positioning itself as a health product, following a deal with the Malboro maker Altria that valued the startup at $38 billion.
News
24 April 2019 Luckin Coffee is a coffee company best known as the one-year-old challenging Starbucks in China. The homegrown startup has now filed for an IPO in the United States, as it races to open more outlets than its Seattle-based competitor.
News
24 April 2019 The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic, according to a Google executive, and brands have plenty of scope for experimentation.
News
23 April 2019 BBDO New York and MediaCom Mexico City top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in North America and Latin America across creativity, effectiveness and media excellence.
News
23 April 2019 Digital video is now an integral part of European marketers’ advertising plans, according to a new report, which also highlights the widespread use of programmatic direct and real-time bidding and a continuing reliance on in-stream formats.
News
23 April 2019 Mindshare Shanghai and Colenso BBDO Auckland top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in Asia and Australia/New Zealand across creativity, effectiveness and media excellence.
News
23 April 2019 For all the time spent trying to understand stable truths about Generation Z, a new report suggests that a shifting identity is fundamental to understanding the cohort.
News
23 April 2019 adam&eveDDB London and LOLA MullenLowe Madrid top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in the UK and Europe across creativity, effectiveness and media excellence.
News
23 April 2019 Marketers need to rethink how they use data and consumer identities, shifting the focus away from targeting efforts to insights, two industry figures suggest.
News
22 April 2019 Brands seeking to achieve cut-through in today’s fragmented media landscape should focus on storytelling rather than being sidetracked by technology and platforms, according to the managing director of Star India.
News
22 April 2019 Haircare brands may be investing in the wrong partnerships, research suggests, as an analysis of search behaviour indicates some obvious candidates result in a decline in category searches.
News
22 April 2019 Marketers can make use of cognitive science research to tailor OOH media campaigns to maximise emotional connection with target audiences and boost sales in the long term.
News
22 April 2019 Fiat Chrysler Automotive, the carmaker, boosted three of its brands using a “blitz” advertising strategy that was timed to coincide with the Super Bowl, but did not involve spots that actually ran during the big game itself.
News
22 April 2019 The US-based Media Rating Council (MRC) and the China Media Assessment Council (CMAC), two non-profit industry ad measurement bodies, have set out a joint action plan to validate and improve digital audience measurement in China.
News
19 April 2019 German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.
News
19 April 2019 Winter is here, for broadcasters of Game of Thrones at least: the eighth and final season of the TV fantasy epic has arrived, and international media owners are striving to engage local audiences with advertising and experiential marketing.