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28 March 2017 HANOI: Retail ownership is becoming an issue in Vietnam, where the growing domination of "foreign-invested" chains is said to be squeezing out local manufacturers.
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28 March 2017 LONDON: Newsbrands are delivering long-term effects for advertisers which are important to brand success such as profit and penetration, according to marketing effectiveness expert Peter Field.
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28 March 2017 GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.
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28 March 2017 NEW YORK: Speed is now the "currency of business" for brands and companies when it comes to marketing and other factors like production and distribution, Wendy Clark, CEO of DDB North America, has argued.
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28 March 2017 SYDNEY: Automotive brands Holden and Kia are the first companies in Australia to suspend programmatic advertising on Youtube after learning that their ads were appearing alongside questionable content.
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28 March 2017 GLOBAL: The use of neuroscience techniques alongside a traditional qualitative approach to ad testing has helped Heineken, the brewing giant, develop a new understanding of how consumers respond to its advertising.
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27 March 2017 ATLANTA: Beverages giant Coca-Cola is restructuring its senior marketing team in a move that will see the departure of Global CMO Marcos de Quinto, who has been responsible for the company's "One Brand" strategy.
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27 March 2017 SINGAPORE: Companies that participate in corporate citizenship activities can expect a positive reaction to their brand in Asia-Pacific, according to a recent survey.
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27 March 2017 AUSTIN, TX: The Walt Disney Company, the entertainment group, believes technologies like artificial intelligence (AI) and machine learning can help it create stories and experiences which deliver unique forms of consumer engagement.
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27 March 2017 MUMBAI: As smartphone penetration takes off in India, so too is app usage with financial, entertainment and messaging apps driving a 43% increase in usage year-on-year.
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27 March 2017 Google "can't guarantee" that ads on YouTube - and other platforms it uses to serve client messages - will not appear against inappropriate content, according to a leading executive from the company.
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27 March 2017 LONDON: Digital advertising and its patchy track record on ad placement and transparency has become a hot topic among advertisers recently, but there are a series of questions that clients can ask of their agencies or suppliers to tackle any ...
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27 March 2017 LONDON: A number of leading online publishers in the UK are embracing branded content to the extent that they are now merging their editorial teams as they adapt to this growth area.
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27 March 2017 LAS VEGAS: Marketers should no longer prioritise the 30-second TV ad spot and instead should concentrate on short video specifically edited for mobile, according to a senior Facebook executive.
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24 March 2017 SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.
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24 March 2017 LONDON: Programmatic buying is under the spotlight as never before following news of the placement of ads on inappropriate sites, but a senior executive at Kantar Millward Brown has said there are steps marketers can take to improve the channel.
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24 March 2017 PHOENIX, AZ: MGM Resorts International, the entertainment and hospitality group, has successfully leveraged digital video as a means of driving engagement on Facebook.
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24 March 2017 ORLANDO, FL: American consumers are open to new technologies, such as artificial intelligence and the Internet of Things, but brands operating in this field must tread carefully or risk a backlash, a new report has revealed.
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24 March 2017 NEW DELHI: Patanjali Ayurved, India's fastest growing FMCG brand, is not worried by its multinational competition, a senior executive has revealed.
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24 March 2017 LONDON: With the media landscape becoming ever more complex, brands face difficult choices over whether to go in-house or continue to rely on outside agencies.
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24 March 2017 NEW YORK: Some of the biggest brand advertisers in the US are suspending their marketing campaigns on Google and YouTube as the controversy about ads being served on extremist websites spreads from Europe.
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23 March 2017 LONDON: A growing need for agility and ongoing concerns about data confidentiality and transparency are motivating a significant proportion of UK advertisers to find in-house and on-site solutions for their marketing strategies, a new study has ...
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23 March 2017 NEW YORK: Marketers are paying more attention to GIFs, those short looped videos that have become prevalent on social media, and are trying to work out how best to use them for brand communications.
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23 March 2017 KUALA LUMPUR: Malaysia has become the first country outside of China to take part in Alibaba's electronic world trade platform (eWTP) initiative, which envisions digital free-trade zones for small and medium-sized businesses.
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23 March 2017 SHANGHAI: Airbnb, the online accommodation marketplace, has unveiled a new Chinese brand name while announcing plans to double investment and triple its local workforce in China.