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20 October 2017 SAN FRANCISCO: Pinterest, the image-collecting site, has updated its Ads Manager function, which effectively enables advertisers of all sizes to target users with greater precision.
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20 October 2017 SYDNEY: Australia’s biggest news brands are still banking on the drawcard of quality content, despite the growing influence of Google and Facebook on the news industry, according to senior executives at NewsCorp and Fairfax Media.
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20 October 2017 LONDON: Big data is the driving force behind modern marketing, but it can seem overwhelming at times, so marketers should adopt six key steps to help them make the most of the mass of information, according to a leading digital specialist.
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20 October 2017 WASHINGTON DC: A budget of roughly $1,000 spent on mobile advertising is all it takes to track an individual’s location, app usage and social media habits, new research from the University of Washington has found.
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20 October 2017 HANGZHOU: Single’s Day in China is the largest online shopping day in the world and this year more than 140,000 brands are expected to take part in Alibaba’s 11.11 Global Shopping Festival.
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20 October 2017 LONDON: When considering brand safety issues, online advertisers should pay more attention to the general effects of publisher attributes than the specifics of neighbouring editorial content, new research suggests.
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20 October 2017 NEW YORK: The frequency of using a particular type of media seemingly increases consumers’ trust in advertising through that channel, according to new research published in the Journal of Advertising Research (JAR).
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19 October 2017 NEW YORK: More US consumers plan to shop online this year, but that won’t necessarily extend to Black Friday or other traditional holiday shopping events, a new survey has revealed.
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19 October 2017 BEIJING: KFC and McDonald’s, both emblems of US fast food culture, are opening new stores at a rapid rate with the most fertile territory to be found in China’s small cities, according to reports.
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19 October 2017 LONDON: The Advertising Association (AA), the industry’s trade body, has launched a major campaign to ensure the UK continues to welcome talented workers from abroad after the country leaves the European Union.
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19 October 2017 LONDON: Google, Facebook and Microsoft are among 23 major tech and media companies who have signed up to a new initiative that aims to raise standards across the digital advertising industry in the UK.
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19 October 2017 LOS ANGELES: Carhartt, the workwear and apparel manufacturer, has found user-generated content to be an extremely effective tool in building its brand and encouraging purchases.
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19 October 2017 SAN FRANCISCO: Facebook has acquired tbh, a teen-focused polling app that allows users to send anonymous compliments to each other, for a sum reported to be less than $100m.
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19 October 2017 ASIA: Although e-commerce giant Amazon is ranked as the world’s “most authentic” brand in a new global study, Google comes out on top in Hong Kong and India, while smartphone manufacturer Huawei is most highly regarded in China.
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18 October 2017 ORLANDO, FL: Clorox, the cleaning brand, successfully managed to overcome a case of “short-termitis” by taking a more human-centric, and purpose-driven, approach to marketing.
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18 October 2017 TOKYO: Japan-headquartered agency ADK has taken another swipe at WPP as the network entertains selling WPP’s 25% stake in the company to private equity firm and consultancy Bain Capital.
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18 October 2017 BRUSSELS: A campaign by Aldi and McCann Manchester in the UK and Ireland, which placed a humanised carrot at the centre of a Christmas campaign to emphasise the magic of the holiday season, has won Grand Prix at the EACA Euro Effie Awards.
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18 October 2017 NEW YORK: American consumers are growing increasingly aware of just how much of their personal data is being collected by brands, sparking concerns among many about just how much of their online activity is being monitored, according to a new ...
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18 October 2017 NEW DELHI: A recovering consumer sector in India is down to increasing demand from urban centres and the forthcoming festive season, according to a new report.
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18 October 2017 LOS ANGELES, CA: Snap, the camera and app company, is partnering with NBCUniversal in a sign of the Snapchat owner’s seriousness about original content and willingness to ride out the threat from Facebook.
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18 October 2017 LONDON: The growing use of artificial intelligence will dramatically change communications planning, especially in low-involvement categories like FMCG, according to two industry figures.
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17 October 2017 LONDON: In the first half of 2017, advertisers spent more on video ads than banner ads for the first time, according to new data from the Internet Advertising Bureau UK.
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17 October 2017 HANGZHOU: Alibaba, one of China’s internet giants, is taking on its US counterparts on all fronts, from cloud computing to artificial intelligence to smart speakers, thanks to a combination of rapid earnings growth and a huge domestic online ...
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17 October 2017 SINGAPORE: Brands in Asia need to continually evolve in order to keep up with digitally savvy consumers in an increasingly connected region, according to an industry figure.
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17 October 2017 NEW YORK: Target, the retailer, is exploring the potential of visual search to enhance the shopper experience through a tie-up with Pinterest, the social media platform.