News & Opinion

Sign up for daily news

News
12 December 2019 Weltmeister Automobile, the Chinese electric vehicle brand, believes a brand is more than just a brand and has developed the notion of the ‘brand as platform’ – even though this can at times seem to conflict with brand-building principles.
News
12 December 2019 Malaysians are being more fiscally prudent heading into 2020, choosing to defer spending on discretionary products, according to the latest Consumer Sentiment Index from the Malaysia Institute of Economic Research.
News
12 December 2019 Depop, the genre-defying peer-to-peer, social, vintage shopping app uses its small team to sprint its marketing efforts, reacting to the user-generated content that powers the site.
News
12 December 2019 News that both Unilever and Procter & Gamble are struggling to turn their various DTC acquisitions into profitable businesses comes as new online-only brands increasingly look to brick-and-mortar stores and traditional media.
News
12 December 2019 Old Spice, the personal-care brand owned by Procter & Gamble, has developed its approach to engaging Black men in the US, and yielded powerful results through a nuanced shift in its strategy.
News
12 December 2019 Jumia’s announcements that it will close its Jumia Foods operation in Rwanda and hand over the operations of Jumia Travel to a partner are the latest in a series of steps the Nigerian e-commerce business is taking as part of its ongoing “portfolio ...
News
11 December 2019 Christmas advertising in the UK sets the bar for what more brands should be doing year-round, according to Kantar: eight out of ten Christmas ads use a story, as opposed to just four in ten that use stories in the rest of the year.
News
11 December 2019 This year’s Singles Day from Alibaba-owned Tmall featured a game that increased the platform’s stickiness ahead of its biggest annual shopping day, indicating a powerful tool for the Chinese e-commerce giant to fight the rising costs of new user ...
News
11 December 2019 Greenhouse by Wells Fargo, the financial-services offering with a mobile app at its core, has benefitted from being an “endorsed” brand that mixes the long-standing equity of its parent company with startup energy.
News
11 December 2019 Major media owners in Australia have banded together for what is touted to be the largest combined campaign in the country’s history, in a bid to encourage c-level executives to put their dollars behind advertising.
News
11 December 2019 Apple’s Safari browser is used by over half of Americans and over a fifth of the worlds mobile internet browsers, so when the iPhone maker announced two years ago that it would stop websites from tracking users around the internet there was ...
News
11 December 2019 Campaigns for Axe in Argentina, Interac in Canada and US, 5 Gum in China, Pepsi Max in Australia and ŠKODA in the United Kingdom are among the 21 shortlisted case studies in the Effective Use of Partnerships & Sponsorships category of this ...
News
10 December 2019 The year’s most effective content strategies build audiences for the long term, feature tangible elements, and tap younger audiences’ desire for self-expression – here’s what you need to know.
News
10 December 2019 Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.
News
10 December 2019 Probably the most recognised football club on the planet, Manchester United has agreed a deal with Alibaba Group’s Youku video streaming service that will include select first-team matches, highlights, and original content for a Chinese audience.
News
10 December 2019 The use of digital payments is no longer restricted to young, tech-smart consumers, but increasingly reflects the attitudes and functional needs of shoppers across generations, a study by McKinsey has found.
News
10 December 2019 The consultancy’s media, tech, and telecoms predictions for the coming year include ad-supported video on demand taking one in every 10 pounds of ad revenue in the UK next year.
News
09 December 2019 China’s GDP growth rate has fallen to 6.0%, its lowest level in 27 years, yet that has not deterred Chinese consumers from buying fast-moving consumer goods, least of all imports, which now represent 18% of China’s total FMCG consumption.
News
09 December 2019 Brand safety and context have become “more important” considerations than cost when planning media campaigns, according to WARC’s Marketer’s Toolkit 2020, a finding which highlights the fact that programmatic advertising is at a crucial moment in ...
News
09 December 2019 A minority of consumers in the UK say they have bought goods or services on their mobile device directly from an ad (42%), but this rises to 64% who would purchase something directly from an ad if the product is relevant to them.
News
09 December 2019 Multinational automakers are investing huge sums into the development of electric and hybrid vehicles, but it appears American consumers are far less open to the new technology than their counterparts in other major markets.
News
09 December 2019 TikTok, the Chinese viral video app that is hugely popular among teenagers, has been operating in the US for two years and now plans to ramp up its challenge to the Google-Facebook “duopoly” with an ambitious advertising strategy of its own.
News
06 December 2019 Annual Pride celebrations around the world are getting bigger, thanks in part to support from brands, but, says an ex-director of communications for Pride in London, if they’re doing no more than adopting the LGBT+ community’s rainbow logo, they’re ...
News
06 December 2019 Consumer responses to advertising in news content varies significantly depending on the medium used, according to a study published by the Journal of Advertising Research (JAR).
News
06 December 2019 Instagram, the Facebook-owned photo and video-sharing platform, will require all new users to provide their date of birth in a move that the company says will help to keep young people safer.