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23 April 2019 BBDO New York and MediaCom Mexico City top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in North America and Latin America across creativity, effectiveness and media excellence.
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23 April 2019 Digital video is now an integral part of European marketers’ advertising plans, according to a new report, which also highlights the widespread use of programmatic direct and real-time bidding and a continuing reliance on in-stream formats.
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23 April 2019 Mindshare Shanghai and Colenso BBDO Auckland top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in Asia and Australia/New Zealand across creativity, effectiveness and media excellence.
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23 April 2019 For all the time spent trying to understand stable truths about Generation Z, a new report suggests that a shifting identity is fundamental to understanding the cohort.
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23 April 2019 adam&eveDDB London and LOLA MullenLowe Madrid top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in the UK and Europe across creativity, effectiveness and media excellence.
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23 April 2019 Marketers need to rethink how they use data and consumer identities, shifting the focus away from targeting efforts to insights, two industry figures suggest.
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22 April 2019 Brands seeking to achieve cut-through in today’s fragmented media landscape should focus on storytelling rather than being sidetracked by technology and platforms, according to the managing director of Star India.
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22 April 2019 Haircare brands may be investing in the wrong partnerships, research suggests, as an analysis of search behaviour indicates some obvious candidates result in a decline in category searches.
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22 April 2019 Marketers can make use of cognitive science research to tailor OOH media campaigns to maximise emotional connection with target audiences and boost sales in the long term.
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22 April 2019 Fiat Chrysler Automotive, the carmaker, boosted three of its brands using a “blitz” advertising strategy that was timed to coincide with the Super Bowl, but did not involve spots that actually ran during the big game itself.
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22 April 2019 The US-based Media Rating Council (MRC) and the China Media Assessment Council (CMAC), two non-profit industry ad measurement bodies, have set out a joint action plan to validate and improve digital audience measurement in China.
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19 April 2019 German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.
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19 April 2019 Winter is here, for broadcasters of Game of Thrones at least: the eighth and final season of the TV fantasy epic has arrived, and international media owners are striving to engage local audiences with advertising and experiential marketing.
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19 April 2019 Amazon, the US e-commerce giant, has decided to close its online marketplace in China after facing stiff competition from domestic rivals, Alibaba and JD.com.
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19 April 2019 PepsiCo’s share price hit a record high earlier this week after the food and beverage giant reported its biggest sales increase in more than three years, not least because of its investment in marketing.
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19 April 2019 Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers rarely fit neatly into their assigned roles and it can be easy to miss the subtle changes that are taking place across demographics.
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19 April 2019 Brands need to take more proactive and deliberate steps to maximise the impact of video ads that are viewed in soundless environments, according to a study published in the Journal of Advertising Research (JAR).
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18 April 2019 Established banking brands offer profound opportunities for internal disruption, a task potentially running through from marketing to product creation and technological capabilities.
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18 April 2019 Iceland made headlines last Christmas for its strident ad against the use of palm oil, which the supermarket chain said it would excise from is own-brand products.
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18 April 2019 India’s five southern states account for almost a quarter of all FMCG sales and their shopping habits differ in several ways from the rest of the country, research shows.
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18 April 2019 Hulu, the partially ad-supported streaming service, drives revenue through a variety of different packages and products.
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18 April 2019 New plant-based, meat-free brands are targeting Asian food traditions, and Impossible Foods is finding success in taking its product to local restaurants rather than attempting to gain a foothold in retail.
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18 April 2019 Brands in the UK are treading a strange new philosophical path: are they about internationalism or are they about location and place, and its more abstract extension, nation? In the face of Brexit, some brands are considering a new localism that ...
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17 April 2019 Contrary to what one might assume, the presence of digital roadside signs do not necessarily distract drivers, according to new research from Australia.
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17 April 2019 Marketers are missing a trick by not opening their minds to opportunities afforded by unlocking sensory power from tangible brand assets, according to an industry figure.