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18 October 2018 Brands are demonstrating a “palpable enthusiasm” for content and the most successful content strategies embrace humour and scale, according to a new WARC report.
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18 October 2018 Agencies and clients may have the same goals but tensions often arise when the two differ on how to get there, according to two senior client and agency executives.
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18 October 2018 Japan’s worsening labour shortages are leading retailers to market themselves to potential recruits, in a tactic that might need to take root in other sectors.
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18 October 2018 Canada has this week become the second country in the world to legalise the recreational use of marijuana, creating a potentially lucrative new market in cannabis products for smoking, eating, drinking and vaping.
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18 October 2018 Media agencies and ad buyers see mobile as the most effective channel to reach and engage users, as well as deliver the best ROI, researchers have found.
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18 October 2018 NASCAR, the racing series, is pursuing various innovative strategies as it seeks to generate consumer insights at the speed of the action as it develops on the track.
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17 October 2018 A campaign by Visit Flanders, the Belgian region’s tourist organisation, and agencies Ogilvy and Social Lab Belgium, which created an emotional connection between the experience of World War I and potential visitors from across the world, has ...
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17 October 2018 The iconic US retail brand Sears filed for Chapter 11 protection this week to keep its business afloat, arguing that with some restructuring and less debt, its business could, perhaps, be turned around.
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17 October 2018 Procter & Gamble, the consumer goods manufacturer, believes that greater transparency, objective measurement and more “complete” data are required to help brands truly understand and serve consumer needs.
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17 October 2018 Total marketing budgets rose in the third quarter of 2018, but by the weakest extent in almost three years, the latest data reveals.
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17 October 2018 Google CEO Sundar Pichai has confirmed long-standing rumours that the company is planning to re-enter the Chinese market, this time with a censored version of its search app.
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17 October 2018 Honda, the automaker, is marrying data with a range of new technology to reach European consumers in ways that are relevant rather than personal.
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17 October 2018 National airline Qantas is prioritising quality and relevancy across multiple platforms – magazine, online, social, and video – in its quest to become Australia’s best content marketing brand.
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16 October 2018 The reintroduction of a popular character proved a wise move for frozen food brand Birds Eye, as the return of Captain Birdseye helped drive improved brand metrics and reverse a precipitous decline in sales.
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16 October 2018 Amazon’s seemingly unstoppable rise to retail dominance continues with news that it now offers a wider selection of Calvin Klein and Tommy Hilfiger apparel than even Macy’s or JCPenney.
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16 October 2018 Technology is once again disrupting the energy sector, and creating a marketing headache for utility companies into the bargain.
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16 October 2018 Consumers are looking towards brands to lead cultural conversations and, as more brands seeks to launch campaigns with a strong point of view, planners need to adapt their perspective accordingly, a leading practitioner has said.
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16 October 2018 US organizations on the political left are most likely to spend big on Facebook and Twitter ads; on Google, the trend is reversed, new research reveals.
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16 October 2018 Pharmaceutical advertising in the United States will undergo massive reform if a new regulation endorsed by the Trump administration works its way into formal policy.
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16 October 2018 The “explosive growth” of in-house agencies is having a powerful effect on the contours of the advertising and marketing industry, according to a study by the Association of National Advertisers (ANA).
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16 October 2018 Consumers in China are well prepared for a future where data-driven machine intelligence powers conversation between consumers and brands, according to a new report.
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15 October 2018 Coca-Cola, the soft drinks giant, is seeking to deliver “fairness” to its programmatic partners, rather than placing them under the disproportionate level of scrutiny that often seems to be the case in the industry at present.
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15 October 2018 The first IKEA city-centre “Planning Studio” has opened in London, marking a new approach for the Swedish retailer, famous for its flatpacks and out-of-town warehouse-sized stores.
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15 October 2018 Harry’s Grooming, the US-based DTC shaving brand, has made inroads into the UK market by addressing issues around British masculinity in the 21st century.
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15 October 2018 Around 70% of all web traffic goes through mobile phones in India, making a good mobile web experience imperative to brand success, according to an expert from Google.