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10 December 2018 Programmatic spend per capita can give advertisers a strong indication of market maturity, but a new global study that examines other factors, such as private marketplace (PMP) adoption, reveals the countries that are leading the way.
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10 December 2018 Numerous studies have shown that consumers in Asia welcome brands that engage in social issues, such as global climate change or gender equality, but new research suggests what they actually care about are causes closer to home.
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10 December 2018 Legacy brands may struggle to compete with direct-to-consumer rivals unless they consider making acquisitions in this space, according to Terry Kawaja, founder/chief executive of LUMA Partners, a New York-based investment bank.
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10 December 2018 Macy’s, the US department store chain, announced last week that it will close its store on Tmall, the huge online marketplace owned by Alibaba, in a move that effectively ends its presence in China – a market that had once seemed ...
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10 December 2018 Altria Group, the maker of Marlboro cigarettes and one of the largest manufacturers of tobacco in the world, has taken a bold step into the cannabis market by investing $1.8bn in Cronos Group, a cannabinoid firm based in Toronto.
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10 December 2018 British consumers are more likely to purchase from brands and recommend them to others once they have been served relevant, native ads rather than traditional display ads, a new survey has found.
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07 December 2018 The largest gambling companies in the UK have voluntarily agreed to end all TV ads served during live sports broadcasts, in a move that is most likely to affect football.
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07 December 2018 Alibaba, the Chinese e-commerce giant, has formed a partnership with the Belgian government that will see the creation of a trade hub and other initiatives to facilitate cross-border trade opportunities.
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07 December 2018 A new study in the Journal of Advertising Research (JAR) offers valuable insights into the impact of search, display and programmatic ads on conversion, based on a campaign that reached approximately 120 million users.
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07 December 2018 US companies are investing in data for marketing purposes as never before, according to new research that links the trend to the central role programmatic advertising now plays in the industry.
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07 December 2018 Shanghai has become the most expensive city for luxury living in Asia, according to a new study that also highlights the growing influence of women in the region’s luxury market, especially in China.
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07 December 2018 The language of wellness is no longer limited to the health and nutrition sectors, as brands increasingly look to embrace this idea – one of Admap’s Drivers of Change in 2019.
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07 December 2018 Here’s some of the big stories on WARC last week for you to catch up on if you haven’t already read them.
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06 December 2018 The US lingerie brand is struggling to keep its signature show fresh in its native market, but in China the brand is finding a moment of cultural change as public displays of sexuality are shedding their stigma.
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06 December 2018 Hasbro, the toy manufacturer, is taking a nuanced approach to measuring the video content created by partners such as influencers as it seeks to understand its impact on kids and parents.
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06 December 2018 Campaigns from Marriott in Germany, Diageo in Australia and Listerine in Latin America are among the 19 that have been shortlisted for the Effective Use of Partnerships & Sponsorships category in the 2018 WARC Media Awards.
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06 December 2018 Banking is changing rapidly in the digital age as the industry responds to consumers’ demands for an approach that mirrors their experiences elsewhere – a development that is one of Admap’s Drivers of Change in 2019.
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06 December 2018 The advantages of advertising on TV have been well-rehearsed by the industry, but UK broadcasters need to join forces to push ahead with innovations on both the technical and sales sides, according to Sky’s CEO.
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06 December 2018 Amid the rise of e-commerce giants, and challenger brands that boast a direct relationship with consumers, big brands are being squeezed.
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05 December 2018 Martin Sorrell’s S4 Capital has acquired the US programmatic advertising company MightyHive in a deal that points to the group’s strategic aspirations in-house.
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05 December 2018 A minority of UK companies say they have made any arrangements for the 29 th of March, the date of the UK’s departure from the European Union.
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05 December 2018 Copa Airlines, Panama’s national airline, effectively leveraged its connection with soccer in order to build more powerful bonds with consumers.
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05 December 2018 Altria Group, the maker of Marlboro cigarettes, is in talks with a Canadian cannabis company as it seeks to diversify from its core tobacco business.
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05 December 2018 A new startup, Memo, is planning to dangle a new revenue stream in front of the hungry publishing industry by selling earned media insights and information on a per article basis.
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05 December 2018 India has most recently been a hotbed for competitors in the e-commerce space, with Amazon and Walmart making big investments.