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21 June 2018 GLOBAL: Some $24bn in  new net advertising investment will be generated during 2018, according to latest figures from GroupM, with the US and China contributing over half that total.
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21 June 2018 MUMBAI: The role of the chief marketing officer is changing, and marketers must stay on top of evolving business priorities, according to the CMO of one of India’s biggest beverage companies.
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21 June 2018 NEW YORK: Brands can gain potentially huge benefits from rethinking spending on consumer promotions and engagement (CPE) and bringing the same rigor to this area that they apply to above-the-line activities.
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21 June 2018 GLOBAL: Better allocation of marketing spend could result in around $45bn more profit globally for brands each year, according to new research.
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21 June 2018 CANNES: GSK Consumer Healthcare, the pharmaceutical company, has embraced the challenge of digital transformation by implementing a wide range of strategies that reflect the changing marketplace.
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21 June 2018 SYDNEY: Marketers in home-related categories should consider how they can help people “reimagine the Australian dream” as many younger consumers struggle with the demands made by an aspiration to home ownership, a new study suggests.
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20 June 2018 TOKYO: Emotions are important in B2B purchasing decisions just as in B2C and new research reveals the role different emotions play along the B2B path to purchase.
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20 June 2018 SEATTLE: Amazon, the e-commerce giant, has announced a partnership with hotel group Marriott International that will see the former’s Echo smart speaker installed this summer in certain properties across the latter’s portfolio.
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20 June 2018 SAN FRANCISCO: Seven in ten consumers around the world would consider changing a service provider because of a disconnected experience, according to a new study which also suggests consumers are open to the idea of banking with the tech giants.
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20 June 2018 NEW YORK: Grey New York, the agency, hopes to build a competitive advantage through fulfilling a pledge to allocate 75% of its investment in talent and resources to creativity.
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20 June 2018 GLOBAL: Licensing well-known characters can help a brand achieve cut-through and differentiation but marketers considering this approach need to be aware that the processes and priorities involved are very different to those of the ad industry.
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20 June 2018 CANNES: Johnson’s Baby, the baby products brand owned by Johnson & Johnson, is discarding certain aspects of its history to meet the requirements of modern parents, according to its chief marketing officer.
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20 June 2018 NEW DELHI: A sportsman’s life on the pitch is relatively short so it’s understandable that Virat Kohli would accept any number of lucrative advertising contracts, but brands might wonder if their interests are best served by being ...
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19 June 2018 GLOBAL: Global advertising demand remains strong with media owners’ net advertising revenues projected to grow by +6.4% in 2018 to reach $551bn, according to latest figures from MAGNA Global.
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19 June 2018 CANNES: A combination of creativity, disruption and great advertising can grow brand value at far faster rates than any of these factors can do in isolation, according to a new analysis by Kantar Millward Brown.
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19 June 2018 NEW YORK: Marketers must expand their remit beyond building brands and serving as “experience orchestrators” as they seek to find new ways to drive business growth, according to a study.
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19 June 2018 GLOBAL: Advertisers and publishers focused on digital reach and audiences are paying a potentially expensive price by neglecting context and the attention and sales conversions that it can bring, an industry figure has argued.
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19 June 2018 BEIJING: Sportswear brands Nike and adidas lead the way when it comes to achieving reach in China through key opinion leaders (KOLs), according to a new study which comes as Unilever’s Keith Weed has warned that unethical influencer practices ...
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19 June 2018 TOKYO: Coca-Cola has applied its Integrated Marketing Communication (IMC) philosophy to product marketing in Japan, which is Coca-Cola’s most profitable market internationally, according to a senior marketer at the company.
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18 June 2018 ACCRA: US tech giant Google plans to open an artificial intelligence (AI) research centre in Accra, the capital of Ghana, to explore the potential uses of the emerging technology in Africa.
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18 June 2018 SINGAPORE: Asia’s beverage industry is undergoing rapid and exponential growth and this offers Coca-Cola the opportunity to put a Coke “within a click’s reach of desire”, the company’s CEO has said.
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18 June 2018 NEW YORK: The Federal Bureau of Investigation (FBI) is reportedly looking into media trading practices in the US advertising industry amid concerns about a lack of transparency.
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18 June 2018 GLOBAL: Coca-Cola and Kraft Heinz, the US food and beverages groups, are reported to be serious contenders in an acquisition battle for Horlicks, the venerable British malted milk drink brand that has been on the shelves since 1873.
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18 June 2018 ORLANDO, FL: Hershey, the confectionery company, is taking a nuanced approach to scrutinising the data it receives in a bid to ensure its quality and drive future progress in this space.
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15 June 2018 SAO PAULO: Magazine Luiza, the Brazilian retailer, has leveraged its unique DNA to compete successfully with Amazon in a challenging market.