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20 March 2019 When it comes to TV, kids in India like domestically made shows and movies – and both, preferably, in their own language.
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20 March 2019 A relentless focus on short-term advertising is acting to the detriment of long-term brand building, according to the CEO of the Guardian Media Group.
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20 March 2019 Formula One’s approach to data has tended to focus on the cars, but the motorsport is now collecting location data from fans at events to help understand their behaviour and rethink aspects of the F1 offer.
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20 March 2019 The insights function needs to move centre stage within companies to perform a more strategic role where ‘intelligence capital’ is seen as an investment in future growth, according to Kantar.
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20 March 2019 Quartz, the news brand, is using chatbots and artificial intelligence as it seeks to personalise stories for its audience on a truly individual basis.
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20 March 2019 Brand trust in advertising agencies is deteriorating, as concerns over transparency continue to erode the long-term business partnerships.
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20 March 2019 Several major brands in New Zealand are reported to have withdrawn advertising from Google and Facebook, or are considering doing so, following the livestreaming of the massacre in Christchurch last week that left 50 people dead.
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19 March 2019 National Public Radio (NPR), the media organisation, is seeking to use sonic branding elements to make sure its content is recognisable whatever platform it appears on.
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19 March 2019 Despite complaints over a lack of transparency, programmatic is growing fast in Asia and marketing professionals need to be ready to explore its new frontiers, an industry figure says.
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19 March 2019 Most digital transformation initiatives are neither quick nor successful, and a key factor to making one work is involving senior management at an early stage, a WARC Best Practice paper advises.
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19 March 2019 “It’s show time”, declares Apple’s invite to a select group of content creators and Hollywood stars for an exclusive gathering next week in the tech giant’s home town of Cupertino, California.
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19 March 2019 As part of its efforts to address consumer privacy concerns, Google plans on doing more with less customer data, according to Prabhakar Raghavan, SVP, Ads & Commerce.
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19 March 2019 News UK, the news publisher, is aiming to bring some structure to the world of social media influencers with its new, full-service agency, The Fifth.
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19 March 2019 Agencies need to drive change in interconnected areas from media and data to technology and privacy, according to Marla Kaplowitz, president/CEO of the 4A’s (American Association of Advertising Agencies).
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19 March 2019 The legions of India’s kirana stores – small, neighbourhood shops – are Google Pay’s latest strategy for growth.
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18 March 2019 Pandora, the music streaming platform, is refining its advertising offer by enabling brands to target particular types of device, such as smart speakers, games consoles or smart TVs.
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18 March 2019 BBDO New York, Burger King and Procter & Gamble have topped WARC’s first-ever ‘Best of the Best’ global index of excellence which aggregates results from across all three recently released WARC Rankings – Creative 100, ...
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18 March 2019 TV advertising has driven consumer conversations for years, but evidence suggests younger viewers' growing preference for digital channels and streaming is making it harder for brands to engage with them.
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18 March 2019 Rakuten, the Japanese e-commerce giant, is ramping up its challenge to Amazon and Netflix with plans to expand its video-on-demand service in Europe, at the same time as teaming up with four major TV manufacturers to embed a special Rakuten button ...
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18 March 2019 The global smart home market is expected to be worth $400bn by 2030, with Asia Pacific accounting for at least a quarter (25%) of the total, according to a new study that also identifies what APAC consumers want from devices like Amazon Alexa.
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15 March 2019 Advertisers and agencies around the world are increasing their focus on data management, according to a new report, which highlights their efforts to reduce reliance on walled gardens and better protect consumer privacy.
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15 March 2019 Payments brand Mastercard has spent the past two years developing a sonic brand identity which, its chief marketing and communications officer says, can support the trustworthiness of its communications.
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15 March 2019 NTUC Income, the Singapore-based insurance company, is focused on “the human aspect of retail” as it seeks to make emotional connections with consumers as part of its efforts at customer-centricity.
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15 March 2019 Established assumptions about advertising wearout are in doubt following changes in the media ecosystem, a study in the Journal of Advertising Research (JAR) has argued.
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15 March 2019 TikTok, the Chinese mini-video music app which recently registered one billion downloads globally, differs markedly from its western rivals in that it is less about connecting with friends than about making temporary connections with other people ...