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21 November 2018 Open Banking is a nebulous term that is more likely to alarm consumers than excite them about the possibilities it can offer, according to new research, which suggests how it should best be packaged and communicated.
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21 November 2018 The pursuit of e-commerce via social media increases, with both Pinterest and Instagram having recently taken steps to make shopping easier.
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21 November 2018 Many retail brands make the mistake of getting sucked into a price spiral on Singles’ Day instead of focusing on brand attributes and consumer needs, according to one of China’s leading retail marketers.
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21 November 2018 Amazon is demanding a 30% cut of ad sales on Fire TV by requiring networks and publishers whose apps feature there to hand over ad space for it to sell.
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21 November 2018 Low-cost clothing is huge business in China, but international mass-market brands haven’t been able to gain a foothold in this vast market because they’ve read it wrong.
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21 November 2018 Campaigns from Harley-Davidson in Canada, Maybelline New York in Ukraine and Pepsi in Vietnam are among the 20 that have been shortlisted for the Effective Channel Integration category in the 2018 WARC Media Awards.
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20 November 2018 Black Friday has become a thing for marketers and media in the UK, but new research suggests that consumers are less bothered by the hype surrounding the imported shopping festival.
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20 November 2018 UK publishers will be able to take advantage of Amazon’s wealth of shopper data after the introduction of two new tools by the e-commerce giant.
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20 November 2018 In an age of digital, stay-at-home entertainment, many are surprised that it is theme parks that are the big growth area for Disney.
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20 November 2018 Lincoln, the luxury vehicle brand, helped build engagement and excitement around its 2018 Navigator vehicle with a 360-degree video that could also be viewed in virtual reality.
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20 November 2018 China’s No.2 e-commerce company is courting more top-end fashion brands with the concept of a seamless crossover between online, offline and virtual shopping.
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20 November 2018 Marketers and agencies who overlook sound as a creative tool are often missing out on a crucial dimension of branding, a new report suggests.
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20 November 2018 Redmart, Singapore’s leading online grocery service, has improved its performance in the fresh produce category through consumer-led research and technology.
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19 November 2018 With e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing, a leading analyst has said.
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19 November 2018 Advertisers are frequently encouraged to use emotions in their advertising but they should not think that an emotional campaign is necessarily the same as a successful campaign.
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19 November 2018 Luxury brands will need to focus on Chinese consumers over the next few years because they are expected to account for at least 45% of global sales by 2025, according to a new industry report.
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19 November 2018 Marketers need to prepare for the California Consumer Privacy Act (CCPA) and also be ready for the possibility of future nationwide legislation covering the collection and usage of people’s data.
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19 November 2018 Tech giant Apple is joining forces with Oscar-winning studio A24 to produce a slate of original, feature-length films in a move that is expected to ramp up its competition to the likes of Netflix and Amazon Prime.
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19 November 2018 Around two-thirds (65%) of global digital adspend is expected to be traded programmatically in 2019, representing growth of 19% on 2018, according to the latest forecast from ROI agency Zenith.
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19 November 2018 Facebook spent much of the end of last week defending itself against claims that CEO Mark Zuckerberg and COO Sheryl Sandberg ignored safety concerns on its social platforms and tried to deflect criticism by discrediting opponents.
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16 November 2018 Online marketplace eBay has launched a new advertising offer that promises to help advertisers deliver more impactful campaigns through improved shopper insights and influence.
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16 November 2018 Nissan was the first automaker out of the starting blocks last year when it was announced that women would be permitted to drive in the Kingdom of Saudi Arabia, but the brand’s strategy is based on a marathon not a sprint.
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16 November 2018 Data from analytics companies and academics suggests the key to consistently higher marketing return on investment (ROI) is synergy and taking a multichannel approach.
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16 November 2018 John Lewis, the UK department store, launched its traditional blockbuster Christmas ad yesterday, but new research from America suggests the quality of video ads is more important than budget, especially for small and medium-sized businesses.
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16 November 2018 Technology companies operating in China will be required to provide detailed logs of user activity and personal information to the authorities, under strict new rules that will come into force at the end of this month.