Get a demo Do I subscribe? News sign-up Sample reports

News & Opinion

Sign up for daily news

News
19 February 2019 A study of senior client-side marketers in the UK has revealed key insights about how brands’ decision-makers – including companies like Unilever, The Economist, and Diageo – see the agency landscape, their own relationships, and ...
News
19 February 2019 China’s Baidu, the country’s leading search engine for the last 20 years, announces its fourth quarter earnings at close of market on Thursday amid expectations profits will be down, as the country’s ad market faces headwinds.
News
19 February 2019 AT&T, the telecoms giant, believes that the coming generation of 5G cellular connectivity has the potential to transform everything from augmented reality to live experiences and outdoor advertising.
News
19 February 2019 Facebook should be investigated for "intentionally" breaking privacy laws in the UK, a group of MPs investigating fake news and disinformation has said.
News
19 February 2019 If you thought winning Oscars was all about making just making a fine movie, you can be forgiven. Netflix, the US streaming company, is bringing its muscle into traditional studios' domain.
News
19 February 2019 Automation is coming to the professional advisers sector which needs to be thinking now about branding in order to counter agile competitors who are beginning to leverage tech to cherry-pick high-value services.
News
19 February 2019 The combination of voice and AI continues to develop in China and will open up new “interesting possibilities” for brands in the year ahead, according to a leading agency figure.
News
18 February 2019 The trend towards ‘super-apps’ in Asia shows no signs of slowing, as the leading regional players expand their consumer services and major Chinese ones move into government-related territory.
News
18 February 2019 A client focus on price and transparency puts agency relationships at risk and undermines the chances of producing long-term results, according to the former CMO of Aviva.
News
18 February 2019 More than half of all Facebook posts are links, but these generate relatively little interaction, according to new research which highlights how video far outperforms all other post types.
News
18 February 2019 Established companies are taking note of the direct-brand revolution and “following fast” in this space via a mix of acquisitions, partnerships and innovations, according to Randall Rothenberg, CEO of the Interactive Advertising ...
News
18 February 2019 National Australia Bank (NAB) has replaced Commonwealth Bank as Australia’s least trusted and most mistrusted bank, but all four of the country’s major banks have significant negative Net Trust Scores, new research shows.
News
18 February 2019 Amazon has withdrawn from its decision to build a new headquarters in New York, following opposition from local politicians and activist groups.
News
15 February 2019 Ikea, the world’s largest furniture retailer, is finalising details on its first test of selling on third-party e-commerce sites, such as Amazon or China’s Alibaba, as part of a wider transformation plan.
News
15 February 2019 Google, the technology and media giant, has announced plans to invest at least $13bn this year on data centers and offices across the US, in a move that potentially could make it harder for rivals and agencies to recruit and retain digital talent.
News
15 February 2019 Marketing-mix models face a variety of challenges in achieving true accuracy, including the prevalence of walled gardens and the challenges posed by social media, a paper in the Journal of Advertising Research (JAR) has argued.
News
15 February 2019 Entirely unstaffed convenience stores have become a realistic possibility in Japan after the country’s Ministry of Economy, Trade and Industry (METI) announced the success of a pilot project that involved many of Japan’s leading ...
News
15 February 2019 With banner ad blindness at an all-time high, there is great potential for native ads to deliver a better experience for consumers and more effective results for advertisers – and Verizon is responding accordingly.
News
15 February 2019 Indonesia’s rapidly growing e-payments market is currently dominated by Go-Jek and Ovo, which is part-owned by Singapore-based Grab, but now a number of state-owned enterprises are joining forces to launch their own mobile payment service.
News
14 February 2019 Asia’s influencers frequently offer a bracing contrast to the conformity of mainstream media, but the dash by brands to take advantage of this has resulted in the beginnings of a backlash, according to one agency observer.
News
14 February 2019 Inclusive sizing for women is gaining traction in the world of fashion, and retailers who fail to respond to the trend risk going the way of the ark, industry observers say.
News
14 February 2019 Advertisers’ hunt for media talent has switched away from agencies and is now focused far more in-house, a new study has found.
News
14 February 2019 Dating app Tinder has tapped into the diversity of its user base to successfully drive differentiation and app downloads – winning a SABRE Award in the process.
News
14 February 2019 Heineken is the latest brewer to feel the benefits of investment in low and no-alcohol (LNA) beers, which have helped the Dutch giant register its best volume sales performance in a decade.
News
14 February 2019 The digital ecosystem has transformed from a world of banners and video ads to an arena for building direct-to-consumer brands and creating more tangible value, according to Randall Rothenberg, chief executive of the Interactive Advertising Bureau ...