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25 June 2019 Brand safety is “a constant game of whack-a-mole”, says Mars’ global head of media, as he juggles the food giant’s own ethical approach to marketing with the ever-mutating digital landscape.
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25 June 2019 Essity’s groundbreaking campaigns for its feminine care products have been helped along by support from another agency client which took a similar approach in its own category, in what AMV BBDO’s strategy director describes as ...
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25 June 2019 China’s leading domestic sports shoe makers are ready to take on the world with their own brands after decades of producing hundreds of millions for the likes of Adidas and Nike.
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25 June 2019 Australian catalogue lovers show themselves to be among the most engaged consumers, new research shows.
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25 June 2019 Businesses in the US and UK are losing money because of a failure to share data internally and because of bad data, new research claims.
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24 June 2019 The best ideas often seem obvious with hindsight, and so it is with the Xbox campaign that tapped into the diverse gaming community to promote Xbox Design Lab, its controller customisation store.
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24 June 2019 Almost one-third (30%) of consumers in Asia would be happy to be served ads on over-the-top TV services in exchange for receiving content for free, a recent survey has revealed.
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24 June 2019 Jeffrey Katzenberg believes Quibi, the short-form mobile video subscription service he’s launching next year, scores with both consumers and brands in terms of the advertising experience on offer.
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24 June 2019 The multibillion-dollar adtech industry has been severely criticised by the UK’s data protection regulator, which has ruled that real-time bidding (RTB) uses people’s data unlawfully.
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24 June 2019 Ad fraud is still a major problem in Asia-Pacific, where mobile marketers were exposed to app install fraud worth US$650m from November 2018 to April 2019.
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24 June 2019 Google handles more than 90% of the world’s online search queries, generating billions in advertising revenue, yet it has emerged that ad-supported Google Maps includes an estimated 11 million falsely listed businesses on any given day.
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21 June 2019 Marketers seeking to reach multicultural audiences may be leveraging unreliable data, as there are often significant gaps in terms of the quality and accuracy of the information provided about these consumers.
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21 June 2019 Voice-enabled assistants remain a relatively untapped marketing channel, which is why the World Federation of Advertisers (WFA) has launched a new group to help brands understand more about the impact voice will have on the way people shop.
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21 June 2019 Carrefour, the French retailer, has won the Grand Prix in the Creative Effectiveness category at the 2019 Cannes Lions International Festival of Creativity, with a biodiversity campaign that made an impact well beyond its stores.
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21 June 2019 When your media budget is small, there’s a greater risk in shunning innovation and creativity than in doing something big and bold, according to the man behind Tourism Australia’s award-winning Son of Crocodile Dundee campaign.
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21 June 2019 Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.
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21 June 2019 Chinese e-commerce giants Alibaba and JD have achieved record-breaking results for the annual 6.18 shopping festival, with both companies benefitting from innovative marketing and an upsurge in demand for quality from consumers in lower tier ...
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20 June 2019 Allegra, an allergy-relief drug owned by Sanofi, successfully employed mobile ads powered by augmented reality (AR) to engage with its target audience in Brazil.
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20 June 2019 Gen Alpha girls have a post-stereotype mindset, according to new research into under-10s which claims that this age group is one that judges people by who they are, not what they are.
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20 June 2019 Business executives around the world say brands that operate with “social purpose” have a financial advantage, but few see companies acting in this way, new research reveals.
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20 June 2019 WIN, Australia’s largest regional TV network, is planning to slash five newsrooms across the country as the business rationale for local reporting increasingly comes under the spotlight and fears grow over the impact the decline in such ...
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20 June 2019 Chinese consumers may be falling out of love with Korean beauty products, as local brands and Japanese products make in-roads into the sector.
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20 June 2019 Pedigree is building on the success of the SelfieStix campaign for its DentaStix oral health treat for dogs with the US launch next week of DentaStix Studios, which takes the idea of AR filters for dogs to a new level.
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19 June 2019 Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.
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19 June 2019 A new body, the Global Alliance for Responsible Media, aims to improve digital safety for internet users, at a time when consumers expect advertisers to be accountable for the content they appear alongside and brand safety is becoming ...