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06 December 2019 Annual Pride celebrations around the world are getting bigger, thanks in part to support from brands, but, says an ex-director of communications for Pride in London, if they’re doing no more than adopting the LGBT+ community’s rainbow logo, they’re ...
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06 December 2019 Consumer responses to advertising in news content varies significantly depending on the medium used, according to a study published by the Journal of Advertising Research (JAR).
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06 December 2019 Instagram, the Facebook-owned photo and video-sharing platform, will require all new users to provide their date of birth in a move that the company says will help to keep young people safer.
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06 December 2019 Global retail markets are expected to deliver mixed results in 2020, according to a new report that says sales growth in volume terms will slow compared with 2019, but growth will accelerate in US dollar terms.
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06 December 2019 Japanese gaming giant Nintendo has teamed up with Tencent, the world’s largest gaming company, to launch a Chinese version of its Switch console even though China’s gaming industry mostly occurs on PCs and mobile devices.
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06 December 2019 It is estimated that Chinese consumers spend more on luxury goods in airports than any other nationality, yet brands and retailers should not take this income stream for granted because Chinese travellers have special expectations about airport ...
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05 December 2019 Chinese New Year has changed greatly over the 20 years since the government first introduced a holiday period and it continues to evolve in ways that brands need to consider if they are to take advantage of what is now the country’s biggest annual ...
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05 December 2019 More brands will be taking a stand on social issues in 2020 in response to consumer expectations, according to a new trend report by Kantar.  Nike for example, is continuing to take a stand for women in Asia by picking high jump record holder ...
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05 December 2019 As the social network looks for ways to remain relevant to people’s digital lives now and in the future, a new report indicates that the company is looking to growing industries in both the consumer and business spaces to thrive.
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05 December 2019 The vastly resourced Amazon Web Services is set to work with telco Verizon in offering a 5G edge computing service that will push processing power closer to users and reduce latency, as part of a bid to outpace direct competitor Microsoft in this ...
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05 December 2019 Tencent has ramped up promotion of its suite of digital advertising tools to reach mainland Chinese consumers, as it eyes a larger slice of Australian and New Zealand marketing budgets.
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05 December 2019 Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with a novel use of data to not only create a new product but also to inform the marketing.
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05 December 2019 Marketers that partner with influencers could benefit from taking a longer-term approach and using more nuanced forms of measurement, according to an online travel expert that has worked with numerous big-name brands.
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04 December 2019 By 2025, 80% of marketers who have invested in personalisation will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner.
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04 December 2019 Denny’s, the quick-service restaurant chain, is putting inclusivity at the heart of its strategy as it seeks deepen bonds with multicultural consumers.
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04 December 2019 Businesses looking to expand in Malaysia need to offer digital wallet payment options, as these cover a much greater proportion of the population than credit cards.
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04 December 2019 The best deals have gone and the big-ticket items have been snapped up, but brands from “non-destination categories” – think toilet paper, protein bars or toothpaste – can still capitalise on retail holidays, according to an industry expert.
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04 December 2019 Campaigns for UNIQLO in China, Fox Cricket in Australia, Pantene in Israel, Knorr in Hong Kong and Toyota in the United Kingdom are among the 18 shortlisted papers in the Effective Use of Tech category of the WARC Media Awards 2019.
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03 December 2019 The Indian government has announced that it will set up a committee to scrutinise and regulate product-feature claims made in advertisements, through the Food Safety & Standards Authority of India (FSSAI).
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03 December 2019 People are increasingly concerned about the environment, with a majority of UK consumers claiming to reject brands whose environmental reputation falls short of their expectations.
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03 December 2019 Senior executives from L’Oréal, Accenture and Sling TV are among the judges being announced today for the Effective Social Strategy category in the 2020 WARC Awards scheme, a global search for next-generation marketing effectiveness.
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03 December 2019 Ford, the automaker, is seeking to authentically engage with Black women, an audience that is a major source of growth for vehicles like its pick-up trucks.
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03 December 2019 Brands looking to break into China should consider tapping into what a new report calls “the hidden consumption force” – the huge number of overseas Chinese residents who continue to have a strong influence on their home country.
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03 December 2019 Whether attempting to capitalise on a short-term fad, or redirect investment toward a long-term trend, a startup has developed a technique to find the signals in vast quantities of unstructured social data that claims 90% accuracy at a six-month ...
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02 December 2019 Marketers have made considerable progress to become more data-driven, yet there remain numerous barriers preventing them from getting the most out of data, a new survey has revealed.