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22 February 2019 Marketers may have overlooked the potential of outdoor advertising as a customer-retention tool, according to a new paper in the Journal of Advertising Research (JAR).
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22 February 2019 A continued inability to adopt a consistent communications strategy has seen the Chinese technology giant, Huawei, become extremely susceptible to political headwinds, while also leaving it unable to respond.
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22 February 2019 The tie up announced yesterday between e-commerce companies Rakuten and JingDong (JD.com) to develop an unmanned delivery service in Japan highlights how logistics are becoming ever more important in online shopping – for both retailers and ...
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22 February 2019 YouTube has said it has terminated over 400 channels and got rid of millions of comments following creator, user, and advertiser concerns that the platform was facilitating paedophile networks.
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22 February 2019 Danone, the French food giant, has made some major changes to the way it approaches segmentation and has seen significant uplifts in campaign metrics as a result.
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21 February 2019 Douyin, the viral short video app known as TikTok in international markets, is introducing a mini-game into its app, in a move that will put it in direct competition with the gaming and social media giant Tencent.
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21 February 2019 UK bakery chain Greggs believes the launch of its much-discussed vegan sausage roll helped generate an "exceptional sales performance" at the start of 2019.
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21 February 2019 Across Europe, the use of notes and coins is declining. In the UK, cash usage is declining faster than in most places - none of those countries have any robust plans.
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21 February 2019 In a move that could herald a major shift of focus for the lucrative gaming sector, Google is expected to announce it's ready to take its Project Stream mainstream.
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21 February 2019 The owner of English Premier League champions Manchester City is heading a takeover of the Chinese soccer club, Chengdu-based Sichuan Jiuniu as part of a strategic foray into the country's rapidly growing soccer market.
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21 February 2019 Microsoft, the technology giant, believes that injecting greater trust and transparency into the digital ecosystem should be a vital objective for marketers.
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21 February 2019 New WARC forecasts – based on data from 96 countries – predict a 4.3% rise in global adspend, bringing total investment to over $616 billion.
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20 February 2019 Family-orientated content, a need to engage with social and political issues, and a surge of interest in haircare are among the trends that could be of importance for retailers this year.
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20 February 2019 The West Australian is making a play to enter the national market, taking on a paywall model, while remaining hyper local in focus.
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20 February 2019 John Lewis Partnership has shortlisted a range of six start-ups as it finalises its innovative project to transform customers' bricks-and-mortar, in-store experience.
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20 February 2019 Amazon looks set to launch a bold movie strategy, its Studios head Jennifer Salke has revealed: more original titles and more straight-to-service ones too.
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20 February 2019 China, the world's largest contributor of new ad dollars, is currently the second largest ad market, but its path and its future will be like no other country's.
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20 February 2019 Rarely thought of as best in class players in the voice space, Apple is the latest big company to acquire voice technology talent through its acquisition of PullString, a startup that makes voice experience design tools.
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19 February 2019 A study of senior client-side marketers in the UK has revealed key insights about how brands’ decision-makers – including companies like Unilever, The Economist, and Diageo – see the agency landscape, their own relationships, and ...
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19 February 2019 China’s Baidu, the country’s leading search engine for the last 20 years, announces its fourth quarter earnings at close of market on Thursday amid expectations profits will be down, as the country’s ad market faces headwinds.
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19 February 2019 Facebook should be investigated for "intentionally" breaking privacy laws in the UK, a group of MPs investigating fake news and disinformation has said.
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19 February 2019 The combination of voice and AI continues to develop in China and will open up new “interesting possibilities” for brands in the year ahead, according to a leading agency figure.
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19 February 2019 If you thought winning Oscars was all about making just making a fine movie, you can be forgiven. Netflix, the US streaming company, is bringing its muscle into traditional studios' domain.
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19 February 2019 AT&T, the telecoms giant, believes that the coming generation of 5G cellular connectivity has the potential to transform everything from augmented reality to live experiences and outdoor advertising.
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19 February 2019 Automation is coming to the professional advisers sector which needs to be thinking now about branding in order to counter agile competitors who are beginning to leverage tech to cherry-pick high-value services.