Get a demo Do I subscribe? News sign-up Sample reports

News & Opinion

Sign up for daily news

News
21 May 2018 NEW YORK: Coca-Cola, the soft drinks giant, is seeking to engage millennials who like settling in at home with their favourite content via a shopper marketing campaign with a “Play.
News
21 May 2018 BOSTON: Retailers face a constant challenge when trying to connect with mobile consumers and a new survey is likely to add to the complexity with findings that show just how much consumers multi-task while making purchase decisions.
News
21 May 2018 NEW YORK/LONDON: Not many people have heard of London-based DAZN, a live sports streaming service, but after its groundbreaking $1bn deal with Matchroom Boxing to broadcast bouts in the US, the company has serious plans to expand in the country and ...
News
21 May 2018 NEW DELHI: Spiritual tourism is becoming a major growth area of the Indian travel market with more Indians opting to go on pilgrimage to popular religious cities, such as Varanasi in Uttar Pradesh and Puri in Odisha, a new report has revealed.
News
21 May 2018 LONDON: As traditional agencies and consultancies continue to compete for business, the advertising industry can expect the disciplines to converge into so-called “cagencies”, according to a top executive at Accenture Interactive.
News
21 May 2018 SYDNEY: Trust and transparency play a vital role in determining the strength of any relationship between a brand and its customers, yet it appears only 15% of Australian companies explicitly indicate they share consumer data with third parties.
News
21 May 2018 LONDON: When ING, the Dutch bank, decided to bring music to its fans, it leveraged one of its most important assets to tell customers about an exclusive concert: its mobile banking app.
News
18 May 2018 MUNICH/PARIS: Faced with growing competition from the likes of Amazon and other online retailers, two leading European electronics retailers are fighting back with plans to launch a “European Retail Alliance”.
News
18 May 2018 SAN FRANCISCO: YouTube, known mostly for being a video platform, has confirmed that it will roll out a new music-streaming service next Tuesday (May 22nd) as it seeks to compete with rivals, such as Spotify and Apple Music.
News
18 May 2018 NEW DELHI: India is the second-largest smartphone market in the world and now Facebook has launched an initiative in the country to help brands reduce the number of consumers who drop out from their mobile purchase journeys.
News
18 May 2018 NEW YORK: A study published in the Journal of Advertising Research (JAR) offers fresh insight into the relationship between a brand’s sales and its paid and digital owned media.
News
18 May 2018 SINGAPORE: E-commerce in the Asia-Pacific region is booming, with 71% of consumers making online purchases, yet a new report has found that one-in-five have already fallen victim to online fraud.
News
18 May 2018 GLOBAL: Some of the world’s biggest advertisers, including Procter & Gamble and Unilever, have joined forces with the World Federation of Advertisers (WFA) to design a new framework to help the industry improve digital advertising.
News
18 May 2018 SAN FRANCISCO/LONDON: Automation of ETL (Extract, Transform and Load) promises to transform the lives of marketers by taking data used in campaign advertising analytics from multiple sources and combining this into a single database view for better ...
News
17 May 2018 LONDON: Optimising advertising investment levels in radio could bring an £86m boost to the industry, according to Nick Pugh, head of effectiveness at Ebiquity – and even more if creative is improved.
News
17 May 2018 SINGAPORE: The Asian sponsorship market is expected to bounce back in 2018 following two lean years and is forecast to exceed $10bn by year end.
News
17 May 2018 NEW YORK: Getty Images, a provider of audiovisual content for the creative industries, has tapped the power of psychographics to gain a deeper view of consumer preferences regarding the photos available on its platform.
News
17 May 2018 LONDON: There are numerous reasons why marketers might choose to use influencers, and while the idea of multivariate testing is probably not uppermost in their thoughts this can prove very effective.
News
17 May 2018 NEW YORK: Lord & Taylor, once a leading apparel retailer, is joining forces with Walmart to create an online store on Walmart.com that will offer over 100 fashion brands, in a sign of the strategies retailers will need to consider in the new ...
News
17 May 2018 BEIJING: An expansive success so far, Starbucks, the American coffee chain, has announced that it will double its store count to 6000 outlets over the next five years.
News
16 May 2018 SANTA MONICA: The US may not be sending a team to this summer’s World Cup in Russia, but brands will still be able to tap into plenty of interest among the Latino community, according to a Panini executive.
News
16 May 2018 SYDNEY: Australian dessert café chain San Churro successfully boosted ROI and incremental in-store spending by using AI to segment and target social media audiences – and on a limited budget.
News
16 May 2018 LONDON: More brands and media owners are allying themselves with social issues, including mental health which is a particular problem among younger people.
News
16 May 2018 SINGAPORE: Senior executives from Google and Maybank have joined the judging panel for the 2018 WARC Prize for Asian Strategy, which has a $10,000 fund to reward the best evidence of strategic marketing thinking in Asia.
News
16 May 2018 MADRID: For the US homeware giant, Williams Sonoma, the entrepreneurial spirit is baked in, according to CEO Laura Alber, with the list of the company’s innovations a testament to this.