何佳讯
Opinion
13 December 2022
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editor's note This article is an edited version of the live speech delivered by Professor He Jiaxun, an expert in strategic brand management, at the "Third Occidental 911 Super Brand Day Summit". Professor He Jiaxun put forward the theory of "Entrepreneur Brand Strategy" as a new content to create a strategic brand management system different from that in Europe and America ("Strategic Brand Management-Enterprise and Customer Collaborative Strategy", 2021). This new idea has been transformed into a methodology for executive and entrepreneur courses, which is widely recognized and welcomed by the business community. This year's "Tsinghua Management Review" No. 9 (page 70-75) published the core content of Professor He
About 何佳讯
华东师范大学教授、博士生导师,亚欧商学院中方院长,国家品牌战略研究中心主任