任娴颖

Opinion
05 January 2023 Alon Lian, head of TCL's brand strategy, accepted an exclusive interview with WARC to share how TCL vigorously promotes industries that are closely related to sustainable development in its own business, and how the current trade frictions and the impact of the epidemic have increased uncertainty. Adhere to the "globalization" road under the environment, and make full use of its own advantages to cope with the pressure of the supply chain; Facing new platforms, new technologies, and new consumer groups, TCL has built its own media management model - "Snow Mountain Model" to optimize management Marketing strategy.