Zaid Al-Zaidy

The BBC is in a difficult position, and to overcome its challenges it must take radical steps, argues the Beyond Collective’s Zaid Al-Zaidy.
There was an interesting tweet I picked up the other day, courtesy of @propellergroup, highlighting the fact that M&S had failed to or chosen not to use its Twitter channel to communicate an apology following the accidental serving of an alcohol advert for champagne on their new pre-teens site, Silence is not virtue in our very transparent digital world.
About three weeks ago, I was invited to attend a brand briefing as one of a group of agencies working together as an inter-agency brand team.