04 November 2022 • Entering its 14th year, how will we see Double 11 (aka Singles’ Day), the world’s largest online shopping festival, evolve? We expect to see a few key changes.
13 April 2020 • 全球奢侈品行业因新冠疫情遭受了严重的冲击，Forrester高级分析师王晓丰探讨了从品牌交流、客户互动以及数字营销三方面可以树立的实践标杆。
17 March 2020 • As the COVID-19 outbreak takes a toll on a global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad, Forrester's Xiaofeng Wang looks at how luxury brands are reacting.
About Xiaofeng Wang
A senior analyst with Forrester, Xiaofeng Wang helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Her research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to drive awareness, engagement, and brand loyalty.