Xiaofeng Wang
Opinion
13 April 2020
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全球奢侈品行业因新冠疫情遭受了严重的冲击，Forrester高级分析师王晓丰探讨了从品牌交流、客户互动以及数字营销三方面可以树立的实践标杆。
Opinion
17 March 2020
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As the COVID-19 outbreak takes a toll on a global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad, Forrester's Xiaofeng Wang looks at how luxury brands are reacting.
Opinion
17 August 2018
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Consumer perceptions are key when it comes to boosting brand value. Doreen Wang, Global Head of BrandZ at Kantar Millward Brown, explains how to convey a positive impression.
