08 September 2021 • The power to punish transgressors underpins advertising regulations, but Warwick Cairns ponders what happens when there are no regulations at all.
13 July 2021 • In today’s fragmented media world, sport is one of the few truly shared experiences left to us. But unless brands embed a culture of effectiveness, money spent on sports marketing may well be wasted, says Warwick Cairns.
17 June 2021 • As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal – or even to replace it with a new one, says strategist Warwick Cairns. Instead, 2021 offers once-in-a-generation opportunities to keep on experimenting to develop better, more effective working practices.
29 April 2021 • Since it’s becoming harder for brands to avoid taking a political stance on issues, Warwick Cairns from The Effectiveness Partnership looks at the relationship between taking a stance and effectiveness -- and how brands can navigate this increasingly rocky terrain.
About Warwick Cairns
Warwick Cairns is a Strategist and Writer with The Effectiveness Partnership.