You are in
Personalities on radio are a long-standing form of influence. Abby Carvosso, Group MD, Advertising at Bauer Media, shares some insights about the radio company’s pairing of talent and brands .
Ahead of October’s Festival of Marketing, a panel discussion at the event will address recent research that shows how brands and advertising should be leading the way for the media to reflect the society in which live.
The annual dmexco trade fair and conference in Cologne brings together a range of participants in digital marketing and here a number of those operating in ad tech give their views on the trends they saw emerging in the 2017 event.