19 November 2018 • Brands are engaging with the concerns and sensitivities of young people and their enhanced ability to countenance their vulnerabilities. Voxburner takes a look at the research beneath the surface.
21 February 2018 • Millennials and Generation Z are often spoken about as though they're the same generation, but in fact there are some distinct differences between today's young adults and teens, says Voxburner's Jessica Pinkett.
01 February 2017 • Millennials are not lazy, as some would have us believe. Young people today aim to be superhumans. Alive to digital innovation and the explosion of a visual language, young people want to improve, and they want to do it quickly. Of the 2000 young people (16-24) who took part in Voxburner's Youth Trends 2017 survey, 45% consider themselves 'overachievers.' Unlike previous generations of young people, youth is no time to be carefree; between messaging platforms, websites, streaming services, and the ability to learn and improve at any time, young people today are busier than ever. Here are some of the youth trends of the coming year.