Tracey Follows
Opinion
31 October 2011
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The more I think about the future of money; the future of rewards; the future of social media and the future of mobile....the more i think that we're talking about just one thing, not four.
Opinion
20 June 2011
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Thinking a lot about the post-recessionary consumer, I went back to John Gerzema's talk on the 'post-crisis consumer' .
Opinion
23 May 2011
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Opinion
23 August 2010
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Lately I've been thinking about Fast Strategy and whether I really think Fast Strategy is Strategy at all. Well it might deliver strategy but does it deliver original, inventive, fundamentally differentiating strategy. Yes. Or, No...? If was a betting man (and I'm not, I'm a betting woman) I'd ultimately, and somewhat reluctantly, have to come down on the side that says 'no'.
Opinion
01 June 2010
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So watching the TV one night last week, I was treated to the latest iteration of the BMW’s big idea: Joy. I say treated with a sense of cynicism actually because what joy was in it for me? It didn’t make me feel joyful, I didn’t immediately want to share any joy, and I couldn’t even intellectually understand the concept BMW were presenting to me. Even the straycat that comes to visit now and then, seemed a bit non-plussed. Why? Because this communication lacked any sense of Joy.
Opinion
14 January 2010
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It's Advertising Jim, but not as we know it.
