21 April 2021 • Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years – shares his thoughts on Jellyfish, and what it may mean about the agencies of the future.
28 October 2020 • Tom Roach explores new research into how people feel about the candidates in the 2020 presidential election: in this telling, it's much closer than the polls suggest.
06 August 2020 • Short-termism and long-termism are both just wrong-termism, says Tom Roach.
21 July 2020 • Strategists must not let a crisis knock their confidence in the discipline, says Tom Roach.
26 October 2018 • Multiple Gold IPA Effectiveness Award winner Tom Roach, Head of Effectiveness at BBH London, shares a personal perspective on the value of writing an IPA Effectiveness entry, and reveals the top 20 IPA case studies on WARC.
05 March 2018 • Tom Roach, Managing Partner, Performance, at BBH London compiles his own selection of the most important data and charts by the IPA’s Godfathers of Effectiveness.
About Tom Roach