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Running newspaper ads and connecting with mums have traditionally been core components of the marketing playbook.
This year's Cannes Lions festival was a bonanza of prize giving for the advertising industry's best work – some of which is featured on Warc .
Ever tried haggling in a high street shop? If you’re British, the chances are you’d see it as being a bit beneath you – embarrassing, even.
Tom Bristow is Warc's Assistant Data Editor.