Thomas Byrne

15 December 2020  Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in a business-to-business account-based marketing request for proposal.
23 October 2019 First, influencers were macro: potent reach machines; then micro: delivering engagement in specific categories – now there’s the niche, explains Thomas Walters, and they bring something new.
02 May 2019 The May issue of Admap puts the spotlight on data ethics. Danny McCarthy from the Co-op explains the organisation’s work with the Open Data Institute (ODI) which is helping them progress against their vision of being ‘Trusted with Data’.
04 April 2019 Retail is in crisis, we hear – but the truth is more complex. Retail is changing and certain brands are reaping the rewards of that change. The future of retail is less but better says Andy Thomas, executive creative director of Sydney design agency Re.
16 October 2018 In a digitised world, relationships are becoming increasingly fragile. Merkle EMEA's Tom Byrne, asks whether the relationships modern marketers are building with consumers are much different, arguing that it’s only a mind-set shift, not an ad stack addition that can create relationships with long-term value.
01 February 2018 The fundamentals of marketing and advertising success have not changed because of the digital revolution. Jerry W. Thomas outlines some best practices to help companies navigate the hazards of digital advertising and digital media.
22 September 2017 AI is no longer future conjecture, no longer an ‘if’. When artificial intelligence begins to do more for us, this will shatter an individual’s consideration stage, hitting brands hard. Kantar’s Alexandre Thomas says brands must learn how to seduce artificial intelligence.
29 August 2017 B2B marketing has existed in a tradition for a long time, but now the same impact that technology is having on the expectations of consumers is also affecting business buyers, argues POSSIBLE’s Thomas Stelter. Here’s how B2B marketers can update their approach.