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Thinkbox
Holier than thou about media research with holes in it
09 November 2011 • Neil Mortensen, Thinkbox's Research & Planning Director, questions the validity and conclusions drawn from some media research...
About Thinkbox

Thinkbox is the marketing body for commercial TV in the UK, in all its forms.

Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90 per cent of the commercial TV market in the UK through their owned and partner channels.

Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today's TV. Thinkbox was launched in February 2005.

For more information visit www.thinkbox.tv.