17 November 2014 • Advertising expenditure on TV is expected to reach £5.0bn for the first time in 2014, according to the latest data from the Advertising Association/Warc Expenditure Report . Our annual forecast for the TV ad sector – including spot, sponsorship and broadcaster VOD – has been raised to 7.8% growth for the year, taking total spend to £5,003m. We anticipate further growth of 6.6% in 2015, equating to spend of £5,335m.
13 November 2014 • Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the Advertising Association/Warc Expenditure Report . This is the 35th consecutive quarter of decline for the sector, with growth last recorded in Q2 2005. But, according to the latest forecast, adspend growth should finally return for magazine brands – including both print and digital platforms – this time next year.
12 November 2014 • Adspend in regional newsbrands performed ahead of expectations in Q2 2014, according to the latest data from the Advertising Association/Warc Expenditure Report . Even so, newsbrands – inclusive of both print and digital newspaper platforms – still recorded a decline of 1.7% compared with the same period in 2013, despite a 27.9% increase for their digital revenues (to £44m). While growth for digital has gained significant pace in the last three quarters, it has still not been enough to offset the decline in print adspend (this dropped 5.2% to £280m in the latest quarter). But could the regional newsbrands be on the cusp of growth after a difficult decade?
23 July 2014 • In Q1 2014, out of home advertising expenditure dipped 2.2% compared with the same period a year ago, according to the latest data released in the Advertising Association/Warc Expenditure Report . But this is expected to be just a temporary blip, and we forecast consistent growth throughout the rest of the year and into 2015.
14 July 2014 • Total UK advertising expenditure rose 5.0% year-on-year in Q1 2014, according to the latest data from the Advertising Association/Warc Expenditure Report released last week. We're predicting growth of 6.0% for the year as a whole and a further increase of 6.7% in 2015.
08 May 2014 • It's not exactly news that the internet has been one of UK advertising's biggest success stories over the last decade. Total internet advertising expenditure hit £6.3bn in the UK in 2013, following growth of 15.6% compared with 2012, according to the latest Advertising Association/Warc Expenditure Report which we released last week. Looking ahead, we predict further year-on-year growth for internet in excess of 12% for both this year and next.
07 May 2014 • In 2013, total UK TV advertising spend rose by 3.6% to £4.64bn, according to the latest data published in the Advertising Association/Warc Expenditure Report which we released last week. Overall adspend growth is predicted to accelerate over the forecast period, with adspend increasing 5.5% in 2014 (the second quarter is expected to be particularly strong due to the relatively late Easter and the World Cup) and by 7.3% in 2015.
06 May 2014 • During the next two years, total UK advertising expenditure is forecast to accelerate way beyond levels recorded prior to the financial crisis, according to the latest data from the Advertising Association/Warc Expenditure Report released last week. This is no small feat, as the recession in 2008/9 was the sharpest since the AA/Warc began collecting quarterly adspend data back in 1982.
About Suzy Young
Suzy Young is Warc's Data Editor.