Suchada Supakan, Natthaporn Loetsakulcharoen, Laddawan Thanlap, Warin Tinprapa and Patchama Lertlunjakorn

18 May 2022 As electric vehicles gather speed in the Thai automotive market, i-dac Bangkok’s Suchada Supakan and MI Group analyse the prospects for EV marketers and brands by examining consumers’ key purchase triggers and the points of connections across the different stages in their paths to purchase.