Steven Van Belleghem

The next decade will bring new expectations of marketers, argues Steve Van Belleghem – saving time, answering hopes, and allaying fears – meeting them requires what they are and how to address them.
AI will bring big changes to everyday commerce – and brands have a limited window in which to act to avoid becoming invisible to customers, says Professor Steven Van Belleghem.
Companies like KFC, Volvo, and ASOS, are using artificial intelligence to add value for customers. Steve Van Belleghem explores how.
Chinese media app Toutaio has been described as the most addictive media platform in the world. Steven van Belleghem takes a closer look.
Move over Silicon Valley – it’s time to learn from how China does tech innovation, says Prof. Steven Van Belleghem Every year, I take groups of senior business leaders from across Europe on a series of ‘Innovation Tours’.