Stephen Whiteside

Following a week of livestreamed talks from Lions Live, a digital-content platform run by Cannes Lions, Stephen Whiteside, WARC’s Reports Editor, looks at the biggest takeaways from five days of inspiring thought leadership.
The marketing industry needs to step up to tackle inequality, according to the Association of National Advertisers (ANA) and its Alliance for Inclusive & Multicultural Marketing (AIMM) division.
Understanding the habits that consumers are adopting in the face of COVID-19, and the activities they believe will outlast the pandemic, is essential for marketers.
Steve Whiteside spoke to Colin Mitchell, SVP/Global Marketing, McDonald’s as part of WARC’s Learn from the best report.
Marketers are delivering work that reflects, and responds to, the spread of the coronavirus despite the challenges of fostering creativity under lockdown, a study by the Association of National Advertisers (ANA) has found.
Steve Whiteside spoke to Fernando Machado, CMO, Burger King as part of WARC’s Learn from the best report.
Responding to Coronavirus is a challenge for any business. A study from research firm Gallup provides an insight into the steps that 100 large companies are taking, WARC’s Stephen Whiteside reports.
COVID-19 is rapidly disrupting established behaviors among consumers and business-to-business customers, but there are few simple answers in this new trading environment, WARC’s Stephen Whiteside reports.
As COVID-19 spreads around the world, companies may need to abandon traditional strategies in areas like pricing if they want to maintain public trust, WARC's Stephen Whiteside argues.
The dramatic spread of COVID-19 poses a challenge to societies, governments and businesses across the globe.
CES 2020 delivered its usual mass of cutting-edge innovation, but also displayed a practical streak, as various big-name marketers demonstrated their growing tech savvy.
Customer experience is now a vital consideration for strategists . Stephen Whiteside, WARC’s managing editor/reports and news, learned that mastering this discipline requires a fresh understanding of consumers, brand building, and marketing ethics.
The final day of Advertising Week New York 2019 offered a wide range of insights, from the importance of “saves” as a metric on Instagram to the fact many ads fall short in their depictions of mothers.
The penultimate day of Advertising Week New York 2019 featured some big names on the stage, and some even bigger issues for marketers to think about.
The second day of Advertising Week New York 2019 coincided with the United Nations General Assembly in the Big Apple – and laid out a multi-faceted agenda for brands around the world to consider.
The first day of Advertising Week New York 2019 featured approximately 100 sessions – and this list of keynotes and panels seemed to cover almost as many different subjects.
As the world’s biggest advertiser, Procter & Gamble is often a bellwether for the industry’s future. Its approach to in-housing, outlined here by Stephen Whiteside from WARC, should thus be of interest to brands and agencies alike.
Accenture Interactive’s recent purchase of creative hot-shop Droga5 prompted considerable discussion about the future of traditional agencies, the role of management consultancies in marketing, and whether further acquisitions are likely in the near future.
Rejecting outmoded stereotypes is becoming table stakes for advertisers. At a recent conference, Stephen Whiteside from WARC learned that flipping them may be even more powerful.
Boosting the accurate portrayal of girls and women in ads and media is the main goal of the SeeHer initiative.
Digital out-of-home (DOOH) is set to benefit from a "virtuous cycle" as new technologies and capabilities connect screens and locations with smartphones, beacons and even virtual reality, according to a recent report from the IAB.
Despite the wintery weather afflicting parts of America - or, perhaps, to escape from it - Warc's US reporting team has been back on the conference trail in recent weeks.
Last week's announcement of the inaugural Warc Prize for Social Strategy highlighted some great examples of social media activity having tangible business effects.
Warc has announced judges from Coca-Cola, Nike, Reckitt Benckiser, Yahoo and a raft of top international agencies to award the $10,000 Warc Prize for Ideas and Evidence.
The UK ad market will return to growth in the third quarter of this year for the first time since 2008, a new forecast from the Advertising Association and Warc predicts.