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As the world’s biggest advertiser, Procter & Gamble is often a bellwether for the industry’s future. Its approach to in-housing, outlined here by Stephen Whiteside from WARC, should thus be of interest to brands and agencies alike.
Accenture Interactive’s recent purchase of creative hot-shop Droga5 prompted considerable discussion about the future of traditional agencies, the role of management consultancies in marketing, and whether further acquisitions are likely in the near future.
Rejecting outmoded stereotypes is becoming table stakes for advertisers. At a recent conference, Stephen Whiteside from WARC learned that flipping them may be even more powerful.
Boosting the accurate portrayal of girls and women in ads and media is the main goal of the SeeHer initiative.
Digital out-of-home (DOOH) is set to benefit from a "virtuous cycle" as new technologies and capabilities connect screens and locations with smartphones, beacons and even virtual reality, according to a recent report from the IAB.
Despite the wintery weather afflicting parts of America - or, perhaps, to escape from it - Warc's US reporting team has been back on the conference trail in recent weeks.
Last week's announcement of the inaugural Warc Prize for Social Strategy highlighted some great examples of social media activity having tangible business effects.
Warc has announced judges from Coca-Cola, Nike, Reckitt Benckiser, Yahoo and a raft of top international agencies to award the $10,000 Warc Prize for Ideas and Evidence.
The UK ad market will return to growth in the third quarter of this year for the first time since 2008, a new forecast from the Advertising Association and Warc predicts.
A poll of more than 2,300 marketers in the US by Marketing Sherpa has found that the vast majority plan to increase their spending on social media this year.
A report released today by the IPA, the UK advertising industry body, has warned that the increased use of promotions could ultimately have negative results for brands.
Most marketers in the US and Western Europe are still looking to financial metrics when assessing their campaigns, a new survey has found.
As companies from Google to Best Buy turn their attention to mobile advertising, could 2010 be the year when the medium finally makes its mark? Given the widespread popularity of devices like Apple's iPhone, and the increasing interest among advertisers in augmented reality, it seems that the stage could be set for real developments in this area.
An interesting new report from ESPN, Mindshare and Unilever has attempted to predict what the media industry will look like in five years time.
The number of products launched in the US food and beverage sector fell by 30% last year, research from Mintel has found.
A large majority of influential consumers do not regard advertising or social networks as being "credible" sources of information, according to new research from Edelman.
Adspend levels are set to rise by 10% in China this year, according to a new forecast from CTR Market Research, which is based in Beijing.
Web users in the US, UK, Brazil and Japan are spending even more time on social networking sites like Facebook and Twitter, according to The Nielsen Company.
Stephen Whiteside is WARC's Reports Editor.