05 March 2021 • From financial data, to healthcare data, to smart devices such as Alexa and the wearable devices that people wear on their wrists, consumer data trails are everywhere. But are marketers taking their customer’s data privacy seriously? And would your customer trust your brand to safeguard their data?
About Stephen Denny
Stephen Denny is the co-author, with Paul Leinberger, of the book, UNFILTERED MARKETING: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World (Career Press, November 2020). They are principals in the boutique consultancy Denny Leinberger Strategy, which focuses on spotting trends that drive business performance and giving clients the tools and insights to act on them so they can achieve real-world financial results.