15 March 2022 • When it comes to launching a new PR campaign it’s important to know whether it is gaining and sustaining momentum. Simon Woolley looks at the importance of signal theory to get your next campaign quickly rolling, along with some pointers to help guide you to success.
11 February 2021 • B2B organisations are proactively plotting brand stretch and moves into new geographies and industries in 2021, but their PR and Marketing agencies aren’t on the same page, says Simon Woolley.
About Simon Woolley
Simon Woolley is Senior Market Analyst at IBA International.