You are in
18 November 2020 • While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
21 July 2020 • Let me start with the good news. There is no shortage of new talent wanting to break into our industry, to be part of the creative landscape and to make their mark in strategy teams across the UK, as the annual growth in applications for Brixton Finishing School’s courses attests.
20 December 2018 • Many of us will try (and likely fail) to change something in our lives in the New Year. Behavioural Economics can explain many of the sounds reasons behind these failed resolutions, but according to Ed Owen, Head of programme content at the IDM, we should all try a little revolution in 2019 instead.
05 December 2018 • Today’s culture of ‘either/or thinking’ is omnipresent from fat-shaming to gender issues, Brexit and Trumpism – whatever the topic, polarised views are the norm. There’s little room left for moderate or balanced responses with social media in our lives. But what does this mean for mainstream brands, who by their very nature aren’t extreme?
03 October 2017 • Ahead of the Audience Analytics & Insight conference on the 11th October, speaker Nicky Owen, Advertising Specialist at Credit Suisse, talks about knowing the aspects of success and bringing teams together.
About Sarah Owen
Senior Strategist, WGSN Insight.