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Sam Peña-Taylor

Customer experience (CX) is set to be one of this year’s dominant business trends. But what does it mean and how can you do it? WARC heard John Sills, an expert on creating compelling experiences, explain why it’s so much more than a digital trend.
The consumer of the future lies at the point where consumption and creation meet, according to futurologist Magnus Lindkvist.
BEST OF 2017 OPINION: The rumble in the jungle, it wasn’t. Nor was it the Thrilla in Manila.
Would anyone care if brands just disappeared? Four judges from the WARC Awards on what brand purpose is and what, at its best, it can achieve.
The smartphone is, to most of us, indispensable, and more frequently used than any other device. Though Apple began the smartphone era as we know it today with the original iPhone in 2007, the latest iteration, iPhone X, will test the loyalty of consumers to the device that placed the phone into the mainstream of our lives.
Programmatic is a term surrounded by noise. It goes along with persistent calls for more data, and more insight from across the industry.
Welsh people don't often get much to cheer about. And yet we do - often.
"As far as I know," David Ogilvy said, "I’m the only creative genius who started his career in research." The ARF David Ogilvy Awards celebrate the extraordinary and creative use of research in powering effective advertising.
The DBA Awards, published earlier this month on Warc.com, recognise design projects that are creatively and commercially effective.