Sam Peña-Taylor

Opinion
22 January 2021 Navigating the polarized political landscape in the US is no easy feat, but WARC's Cathy Taylor offers some key themes in her introduction to a deep dive on how brands can meet these challenges.
21 January 2021 The backlash against the popular messaging app’s privacy policy changes won’t destabilise either WhatsApp nor parent firm Facebook, but it points to the high cost of trust when you haven’t built it – Sam Peña-Taylor.
Opinion
20 January 2021 As part of our Spotlight US series on Marketing in a Polarized Nation, we talked to the person perhaps best positioned to translate the election’s outcome into what it means for brands – Mark Penn – who for decades has been one of the leading political pollsters and strategists. He has worked on campaigns for President Bill Clinton, Senator Hillary Clinton, and UK Prime Minister Tony Blair.
Opinion
15 January 2021 Coup attempts are bad for business. WARC’s Cathy Taylor looks at what brands are doing in the wake of the storming of the Capitol. 
Opinion
09 December 2020 During the pandemic, digital-first living has been accommodated in many situations, but schools have had to overcome some of the greatest challenges. Sam Mercer makes the case for greater brand involvement in education.
Opinion
17 November 2020 Bills in favor of legalizing recreational cannabis use were passed in Arizona, Montana, New Jersey and South Dakota in early November, bringing the total number of states to do so to fifteen, plus Washington DC. 36 states have legalized medical cannabis over the last few years. Curaleaf, the largest cannabis brand in the world, sells its products through its own retail outlets and in dispensaries. CMO Jason White spoke with WARC’s Cathy Taylor for the Marketer’s Toolkit 2021 about Curaleaf’s trajectory.
Opinion
21 September 2020 For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.
03 September 2020 With the announcement of a new health-tracking device, Halo, Amazon takes a step in the direction of probably the most disruptable marketplace, healthcare.
Opinion
26 August 2020 The AARP has a unique window into the wants, needs and media choices of older Americans. WARC ’s   US Commissioning Editor Cathy Taylor talks to AARP CCMO and EVP Martha Boudreau about the COVID-19 pandemic, racial injustice and the upcoming presidential election.
28 July 2020 The discussion over the ban on ads for HFSS products is a particularly unedifying example of eye-catching tactics over the difficult business of strategy.
13 July 2020 The questions swirling around the suitability of Facebook’s open platform for advertising mask a different debate: whether advertising has forgotten its role in ensuring a healthy media ecosystem.
Opinion
06 July 2020 Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm.
01 July 2020 The Creative Effectiveness Lion is one of the most prestigious awards to win at Cannes – here, the 2021 jury president explains what she will be looking for. 
22 June 2020 As Lions Live begins, WARC’s reporter looks back at what Cannes Lions has always been about and what this year’s digital event shows: advertising is all about solving problems.
Opinion
10 June 2020 From its humble beginnings as a single restaurant, McDonald’s has become one of the world's leading food service brands with more than 36,000 restaurants in over 100 countries. In a recent interview with ANA and Cathy Taylor, U.S. Commissioning Editor at WARC, Morgan Flatley, the company’s U.S. Chief Marketing and Digital Customer Experience Officer – and also a member of the ANA’s Global CMO Leadership Coalition on COVID-19 – talked about how the brand has pivoted during the pandemic.
Opinion
25 May 2020 Lockdown has changed the daily routines and behaviours of many, if not most, people. Marketers need to update their personas accordingly, says Sam Robson.
Opinion
21 May 2020 Consumers in the US display a mix of eagerness and caution about returning to various pre-lockdown behaviors, according to research from The Harris Poll. Catharine P. Taylor, WARC’s US commissioning editor, breaks out some of the findings.
15 May 2020 There will be winners and losers in the current crisis and big tech isn’t going to be in the latter group; Sam Peña-Taylor heard Professor Scott Galloway’s take.
Opinion
14 May 2020 The CMO Growth Council – a body featuring some of the industry’s top talent from around the world – has published a new report offering guidance for marketers as they respond to the evolving COVID-19 pandemic. Catharine P. Taylor, WARC’s US commissioning editor, outlines some of the main insights from this analysis.
13 April 2020 As the industry contemplates the likelihood of severe spending cuts, Mark Ritson argues for strategists to spot an opportunity to overtake their competitors and plan to grow market share.
Opinion
09 April 2020 Islam is the most widely practiced religion in Southeast Asia with more than 240 million Muslims residing in countries like Malaysia and Indonesia - part of the 1.6 billion globally. And  Ramadan, the most sacred month in the Islamic calendar this year will begin on 24 April and conclude on 23 May. 
Opinion
26 March 2020 The CMO Growth Council – a body that features some of the industry’s top talent, and is run by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company) – has the long-term mission of tackling the biggest issues in marketing. COVID-19 is a new, but pressing, addition to this list, Catharine P. Taylor, WARC’s US commissioning editor, reports.
Opinion
20 March 2020 Amid the profound changes the last week has brought, there are signs of adjustment from brands, media, and among consumers – Cathy Taylor surveys the situation.
25 February 2020 Firms want professional-level advanced analytics, on a global scale and on a budget. But how brands know what they know is less of a discussion at IIeX as knowledge-sharing takes centre stage (and top sponsor billing), says Sam Peña-Taylor.
14 February 2020 Sustainability is about survival – the subject needs to overcome the semantic bleaching that makes it a corporate nice-to-have, says Sam Peña-Taylor - a startup is working toward solving the chronic market failure of food waste in the face of global hunger.