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Robert Passikoff

Yes, we know that there are differences between a dedicated e-reader and a tablet. And if absolutely forced, consumers will acknowledge the differences too.
Corning – the 'glass company' that came up with the telescope mirror for the Palomar Observatory, lighter and tougher windshields, and with Gorilla Glass for the first iPhone (GG now in its 3rd generation) – has showcased their new, ultra-thin, 100-micron thick, flexible glass.
It was American President Eisenhower who famously spoke of "unwarranted influence." At the time he was talking about the military-industrial complex.
Real fishermen have a saying: "a bad day of fishing is better than a good day at the office," but perhaps not at McDonald's.
Looks as if Office Depot is going to buy OfficeMax. That purchase would combine the #2 and #3 office supply retailers, leaving only the new entity and Staples (currently #1), in an industry that has been pretty much undifferentiated and, in the industry's terminology, "overstored." We'd like to give you some engagement and loyalty facts about these category players, but we can't.
For those of you who missed it, we announced the results of our Customer Loyalty Engagement Index (CLEI) last week.
It looks as if US Airways and American Airlines are going to merge very soon. That merger would put them ahead of Delta (that purchased Northeast, then merged with Western, bought Pan Am routes, and finally merged with Northwest) and United (that kept it simple and just merged with Capital with Continental).
If you watched the commercials on the Super Bowl this past Sunday it won't come as a surprise that consumers desperately need greater levels of emotional engagement, if marketers want to – not just entertain – but actually sell products and build real brands.
American Airlines jettisoned its old "AA" tail-wing signature logo and unveiled its new logo this week.
The New Year, 2013, approaches. And as everyone knows, the number thirteen has lots of symbolism.
You can't have missed the now-familiar HSBC ad campaign, posted at every airport in the world for a long, long time.
Black Friday, the day following Thanksgiving in the US, has traditionally been the start of the holiday shopping season.
Just because retailers began advertising and decorating stores for the holidays well before Halloween doesn't mean consumers are shopping earlier.
Legendary newsman, Walter Cronkite, once noted, "Everything is being compressed into tiny tablets." And that was 33 years before Apple announced it has sold 3 million iPad Minis during its introductory weekend.
Meg Whitman, CEO of Hewlett Packard, is instituting a new turn-around attempt – a new line of printers.
Voting offers people the opportunity to make choices. With those choices come consequences.
It's not very often that you hear the phrase, "poor Brad," but after last week's airing of the film noir ad for Chanel No.
If you were looking for a motto regarding the fact that the consumer has been in control of the marketplace for more than 2 decades, here's one: Impatience is the mark of independence.
It will come as no surprise to anyone that the most-important engagement driver in the airline category is "Safety." That's what passengers expect.
Deutsche Telekon's USA-based T Mobile and MetroPCS – companies that have not done well in the highly competitive U.S.
Research In Motion's new Blackberry 10 operating system was due out around now. And, yes, we do know Apple launched their iPhone 5 and sold 5,000,000 in the first weekend.
Summer's officially over, Labor Day celebrated, so welcome back to work. We hope you had the chance to follow Mr.
Would you be surprised to hear that children lining the athletes parade route through Olympic Park in London were advised to wear "comfortable, unbranded or adidas shoes"? A bit biased, you say? Okay, lots of sporting events are used to promote brands.
With the weather being some of the hottest in decades, one might think that iced coffee sales would be going through the roof.
New Yorkers – not known for their reticence making their opinions known – gathered at the NYC Board of Health yesterday for a public hearing on the Mayor's controversial proposal to ban large-sized sodas and sugared drinks from restaurants, sports arenas, movie theatres, delis, and outdoor food vendors.