06 July 2021 • Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp's books, so he started digging into the underlying scientific research. Here’s what he learned so far.
About Rob Meyerson
Rob Meyerson is a brand consultant, namer, and author of the upcoming book, Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. He also runs Heirloom, an independent brand strategy and identity firm, and hosts the podcast How Brands Are Built