12 January 2023 • Gen Z are socially conscious and quick to point out businesses that do not align their rhetoric with action. Rob Kitchen, Vice President, Edelman DXI, explains why listening to these influential young voices is imperative in uncertain times.
About Rob Kitchen
Rob is a Vice President within Edelman DXI, with over 14 years industry experience. He has worked across a range of global clients and industry sectors with expertise across behavioural science, implicit research methodologies, emotional measurement, senior B2B research and largescale global thought leadership assignments.