Get a demo Do I subscribe? News sign-up

Richard Shotton

The trade press overflows with interesting predictions about the future of advertising. But there's a problem.
"All truly great thoughts are conceived by walking." Or so said the half-crazed philosopher, Friedrich Nietzsche.
Of all the decisions made by the colonial governor in Delhi, offering a bounty for dead cobras was one of the worst.
Doping casts a shadow over the Olympics. Excitement about record breaking performances will be tempered by doubts about whether they were chemically fuelled.
After England's early exit from the Euros, patriotic sports fans have turned their attention to Wimbledon.
In 1906 Francis Galton, the country's foremost statistician, attended the West of England Fat Stock and Poultry Exhibition and uncovered an intriguing phenomenon.
Think of a song. A simple, well known tune.
Although more than a hundred years ago, the summer of 1914 has many similarities with now. In particular, it was a time of rapid technological change.
In the nineteenth century Charles Darwin was struck by a number of oddities in the natural world that contradicted his theory of evolution.
WARC and Deloitte Digital recently published six major marketing trends for 2016 . The most interesting is moment marketing: the idea that brands need to identify the moments and contexts where messages resonate best.
Advertising has benefited significantly from the application of Daniel Kahneman's research into behavioural economics.
One of the longest-standing criticisms of advertising is its unhealthy fascination with youth. The majority of campaigns target the under 55s and a disproportionate number of brands focus on the under 35s.
McArthur Wheeler’s infamous career as a bank robber was short-lived. He robbed two Pittsburgh banks on single day in 1995 – but didn’t keep the money for long.
The Guardian have just released analysis into the performance of 300 brand campaigns that they have carried.  Their conclusion, drawn from surveys amongst their 3,000 strong reader panel, is that making ads contextually relevant significantly boosts effectiveness.
​ Which cookie would you rather eat? If you're anything like the 626 people we asked you'll have plumped for the one on the left.
A couple of weeks ago, 40,000 people made the arduous journey to Omaha, Nebraska. They weren't travelling to see an NFL or NBA game but to listen to Warren Buffet and Charlie Munger speak.
Jay Leno said that "Politics is just show business for ugly people". But perhaps he was drawing a comparison with the wrong form of entertainment.
2015 marks the 65th anniversary of George Orwell's death. By the time he died he was living on the remote island of Jura, isolated from a consumerist society that he saw as plagued with problems.
"Nine, that's a magic number" or so De La Soul might have sang if they were marketers rather than a New York hip-hop trio.
It's not often that marketers turn to the Bible for brand insight. However, this quote from Matthew reflects an interesting occurrence.
Much of advertising research is based on listening to what consumers say and then adapting campaigns accordingly.
Recent work by psychologists such as Daniel Kahneman has revealed many insights into how our minds work.