Rica Facundo

Opinion
30 January 2023 Amidst the pace of change and innovation happening in a diverse market like Asia, WARC’s Asia Editor Rica Facundo takes a look back at last year’s stories to examine what will stand out this year for the region.
Opinion
08 November 2022 As part of the WARC Marketer’s Toolkit 2023, Kauveri Khullaar, VP – Consumer Marketing and Sponsorships at Mastercard APAC, spoke to WARC’s Rica Facundo about how consumers are changing their spending amid global economic turmoil, encouraging sustainable choices, and opportunities in gaming.
Opinion
08 November 2022 In an interview for the WARC Marketer’s Toolkit 2023, Anubha Sahasrabuddhe – CMO at Lion Breweries – spoke to WARC’s Rica Facundo about the importance of local brands, rethinking segmentation, and the data conundrum.
Opinion
08 November 2022 In an interview for the WARC Marketer’s Toolkit 2023, Vanessa Yeo Barger, Vice President of Brand at fashion brand Love, Bonito, spoke to WARC’s Rica Facundo about why a reliable supply chain is a brand advantage, customer loyalty and data privacy.
Opinion
26 October 2022 In this Spotlight SEA series, WARC Asia Editor Rica Facundo examines why the melting pot diversity of Southeast Asia is the ideal case study for multicultural marketing amidst the modernisation of Asia and the growing movement of DEI.
Opinion
23 October 2022 With the world facing painful cost-of-living issues, WARC Asia Editor Rica Facundo examines how marketers can deal with inflation, growth and other multiple disruptive forces simultaneously.
Opinion
13 September 2022 Australia is at the forefront of attention research. In this Spotlight Australia series, WARC Asia Editor Rica Facundo speaks to experts about how to evolve the industry’s understanding of the attention economy and what marketers Down Under are doing to fight for the consumer’s undivided attention.
Opinion
23 August 2022 Southeast Asia is fast becoming an e-wallet-first region. WARC Asia Editor Rica Facundo explores how brands can take advantage of this profound shift in consumer behaviour at the intersection of emerging technological trends.
Opinion
13 June 2022 Sustainability may be an imperative but it is facing the challenge of rising consumerism and growth in the region. WARC Asia Editor Rica Facundo looks at how brands and marketers in Southeast Asia can balance these two opposing forces.