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22 October 2020 • Rachel Aldighieri, MD at the DMA, discusses the 2020 DMA Awards’ shortlist and what the judges are looking for from a ‘winning’ submission.
15 July 2019 • Interactive ‘adventure TV’ formats like Netflix’s Black Mirror: Bandersnatch may herald the arrival of a new advertising experience, argues Rachel Hatton, Chief Strategy Officer at OLIVER.
02 May 2019 • The May issue of Admap puts the spotlight on data ethics. Taking inspiration from the EU’s General Data Protection Regulations (GDPR), the California Consumer Privacy Act (CCPA) comes into effect in January 2020. Like the GDPR, the CCPA will have a far-reaching impact on the marketing industry, with other U.S. states drafting similar data privacy legislations. Rachel Glasser, Chief Privacy Officer, Wunderman Thompson, argues the industry needs a commitment to education if it wants useful legislation and a workable and meaningful code of ethics on responsible data uses.
05 June 2017 • A third of Brits expect robots to run their lives in the next 13 years, yet just 2% of respondents would trust a robot with their children. Rachel Forde of Mediavest | Spark asks why humans have such a problem trusting robots.
About Rachel Aldighieri
Rachel Aldighieri is MD at the DMA